3 Ways to Dominate Local Search Results
For small businesses with a local audience, getting to the top of local search results can make a huge difference in revenue. Recent changes at Google have forced marketers and business owners to follow new rules to dominate the first page of search results or have their businesses show up on maps.
Let’s take a look at how your business can rise through the Google rankings and start getting found.
NAP (Name, Address, Phone Number)
For Google, consistency is key — and the three main things that need to stay the same are your business’s name, address and phone number.
One way to improve your local search rankings is to have your business listed in a variety of authoritative website directories around the web. These sites include:
- Google My Business
- Yahoo Local
Claiming your Google My Business page should be a priority, as it is the listing that will show up on Google Maps and any local results. Make sure your profile is complete and accurate and that it features pictures and relevant information about your business.
Google will scan these listings to identify how your business information appears. If there is consistency, you will receive a boost in rankings.
When determining which business to feature on its maps, Google prioritizes businesses that have positive and multiple reviews. The search giant hopes to deliver the most relevant search results to its user base, and if your business has reviews for the searcher to read, it will affect your rankings. There are a few things to remember when approaching reviews, however.
- Do not try to spam your page or anyone else’s with fake reviews. Google is good at detecting false information, and your listing could be penalized.
- Do not offer customers goods or gift cards for reviews; this violates Google’s policy.
- Detailed reviews are beneficial. Reviews that mention specific information about your product or service will be deemed “more useful.”
In a recent update, Google gave ranking benefits to websites that were fully optimized for mobile search. With more people using mobile devices to get information than ever before, it’s crucial that your business website meets industry standards.
Aside from the benefits to local rankings, this will also allow you to connect with customers on the go and not lose out on important business.
Local search can be a great way to get your business noticed. With search algorithms changing constantly, it’s important to make sure you’ve perfected your local SEO so your business can continue to be successful.