4 Snapchat Marketing Hacks for Small Businesses

There’s so much more to digital marketing than Facebook. Snapchat has more than 186 million daily active users — up from 46 million in 2014 — and this social media platform shows no signs of slowing down. No longer is this just a place to post cat memes and viral vids. Now, Snapchat is a killer marketing tool for your small business. Here’s how to use it properly.

1. Target Millennials

Millennials have abandoned Facebook for Snapchat. More than 40 million Snapchat users are 12-24, and a massive 60 percent of people who use this platform are 18-34. Facebook, on the other hand, skews older.

If you want to attract a younger, social-savvy audience to your small business, post regular content on Snapchat. Product announcements, demos, how-to guides — all of this content will resonate with millennials and increase brand visibility.

2. Engage With Your Audience

Engaging with your Snapchat followers will revolutionize your marketing campaigns and lure more people to your product pages. So don’t be a stranger. Comment on other Snaps, ask your followers questions and encourage users to spread the word about your brand. Who knows, you could build a whole new audience interested in your products and services.

3. Post Videos

People love watching videos, and the most successful small businesses know this. Marketers who use video grow revenue 49 percent faster than those who don’t, according to research. Still, only 57 percent of all brand content on Snapchat is video.

“Video lets you show instead of tell,” says All Things Snap. “It will show off your brand’s character more than any character limit or staged photo. It allows you to do things like include music or conduct a 10-second interview.”

4. Use Analytics

Want to find out whether your Snapchat campaigns provide you with a return on your investment? Use analytics to monitor your Snaps and access valuable insights into your followers. As a result, you can find out which content resonates the most with users.

These are just four marketing hacks that prove the power of Snapchat for lead generation and moving customers through your sales funnels. Sure, Facebook might have more users, but this social media platform targets millennials and engages your audience, especially if you use video and analytics.

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