5 Digital Marketing Trends Going into 2020
As 2019 draws to a close, it’s time to look back on what the digital marketing strategies you implemented yielded for your brand and your bottom line. When you see what worked, you’ll know what to replicate in your 2020 marketing strategy. You’ll also see what didn’t stick and you can remove it from your plan going forward. Here are the biggest trends in online and mobile marketing going into 2020 you should incorporate into your 2020 strategy.
Personalization is a digital marketing trend that, currently, only the largest online conglomerates are capitalizing on, but it’s bound to hit the small business scene soon. Small businesses that use this strategy can drive more sales, because customers on your site see mainly the products they’re most likely to be interested in.
One way you can start benefiting from the current personalization trend is by segmenting your email list and sending out tailored email campaigns for different facets of your list. In fact, research shows that personalized email campaigns get 29% higher open rates and 41% higher click-through rates than email campaigns without personalization .
How should you segment your list? Divide it based on the natural customer types that arise based on the products you sell. For example, you may have a female group and a male group if you sell vitamin supplements that are gender-specific. If you offer health coaching, you may segment your group based on customer type and your own specialties. For example, you might have one group of prospective clients who want to lose weight and a group of people who want to manage their diabetes. This way, they don’t receive emails that aren’t relevant to their interests, but they’re likely to be interested in virtually anything that you do offer or discuss in emails.
- Use of Private Messaging Apps and AI-Enabled Chatbots
The best way to reach your consumer base and reach new leads in 2020 is through mobile devices. Using private messaging apps in your digital marketing strategy can help you show up on smartphones and get noticed. As people use apps outside of email such as Skype and Whatsapp, even in professional settings, they’re a great place to start a conversation.
As some online chat platforms and mobile apps have made it easier to transfer funds through the app, the future of chat may look like purchasing products directly through the chat. Plus, many companies are now using chatbots to automate processes like customer support, sales and more. AI-enabled chatbots are highly accurate, polite, and they save time for both the company and the customer.
Chatbots will continue to be on the rise in 2020, and jumping on board now can help you save on staffing costs. If you’re currently the one answering most of the questions at your business, then investing in a chatbot will definitely help you by freeing up time.
- SEO A/B Split Testing
You’ve heard of A/B split testing for landing page copy, buy button text and so forth. But how do you split test your SEO strategies? SEO A/B split testing tools let you hone in on the variables that are affecting your traffic, so you can compare these against each other and find out what makes the difference for SEO.
Clickflow is one tool that helps you find pages on your website that have untapped SEO potential. It tells you what keywords each page ranks for in search engines and suggests which keywords to use in future pages to generate more traffic. Clickflow also lets you do SEO A/B split testing, so you can identify the SEO strategies that work best on your site.
- Voice Search
One in four American adults has a smart speaker, such as a Google Home or an Amazon Echo. Moreover, 31 percent of smartphone users are already using voice search tools. Some research says that half of all online searches in 2020 will be voice searches. How can you prepare? Optimize your website for voice search with longer keyword phrases and by using local SEO for mobile search if your business is local.
- (Interactive) Content Marketing
Content will still be king in 2020, so your content marketing strategy is as important as ever. What should be added is more interactive content. Even if it’s a blog post, it should have more features to it, such as an added poll or embedded video.
Research shows that more users prefer content they can engage with instead of just watch or read . The livestream trend is a hallmark example of this, as users are shown to engage with live video feeds more than prerecorded videos. Continue creating lots of content, but keep asking yourself how you can make it more interactive and engaging for the end consumer.
Bottom Line: Keeping Up with the Latest Trends in Digital Marketing
With the rapidly changing landscape of digital marketing, trying out a new idea and seeing if it sticks is sometimes the best way to go. Measuring the results of your marketing efforts by tracking your leads and conversions can help you determine what works. Hopefully, after reading this post, you’re aware of the latest marketing strategies that are working across the digital marketing world. Then, it’s up to you to capitalize on them going into 2020.