Merchant Capital Source –  Small Business Improvement Blog

You are your business’s most valuable asset. Small business improvement begins with you! Learn how to improve yourself and your small business by reading our blog.

  • What Online Businesses Need to Know About the SCOTUS Sales Tax Case

    What Online Businesses Need to Know About the SCOTUS Sales Tax Case

    The Supreme Court is set to take on a case that could upend internet sales tax law. South Dakota is seeking to end the physical presence test and requires most online retailers to collect sales taxes.

    What’s the Current Law?

    Currently, states may only force online retailers to collect sales tax on behalf of that state if they have a physical presence in that state. Although states can and usually do require their residents to pay an equivalent use tax when a seller doesn’t collect sales tax, residents rarely report online purchases.

    Bricks-and-mortar retailers have argued that this gives out-of-state online retailers an unfair advantage as online sales effectively become tax-free. States are also facing lost tax revenues as online sales increase.

    What Is South Dakota Trying to Change?

    In 2016, South Dakota passed a law requiring online retailers with over $100,000 or 200 transactions in sales to South Dakota residents to collect South Dakota sales tax. The state knew that this law went against the 1992 U.S. Supreme Court case Quill v. North Dakota that established the physical presence test. Its goal was to have the Court revisit this issue.

    South Dakota is arguing that the Quill case doesn’t reflect the reality of modern commerce. Quill established the physical presence test in response to states trying to impose a sales tax on mail order catalog sales. At the time, catalog sales accounted for about $180 billion per year in revenue in contrast to today’s over $3 trillion in online sales. In past cases, some Supreme Court justices have hinted both that they disagreed with how Quill was decided and that it has created a huge revenue shortfall for states.

    What Are Online Retailers Saying?

    Wayfair and other major online retailers are arguing to keep the current law in place. They say that having to track a patchwork of not just state but local sales taxes imposes an unreasonable burden.

    One notable exception is Amazon, whose large network of warehouses has forced it to start collecting sales tax in most states. Amazon is pushing a nationalized approach to sales taxes that eases the burden of having to track state and local laws.

    What’s Happening in the Case?

    Oral arguments were set for the week of Monday, April 17, 2018. The Supreme Court typically announces its decisions in May or June.

    If the Court rules in favor of South Dakota, online retailers can expect other states to pass similar laws. If not, things will stay the same for now, but states will likely continue seeking to find ways to tax online sales.

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  • 5 Tips for Successfully Securing a Small Business Loan

    5 Tips for Successfully Securing a Small Business Loan

    Starting a small business is an expensive venture, and for many owners, the cost of getting started exceeds the available amount in their bank accounts. While there are many ways to raise funds for business expenses, many turn to small business loans for financing. If you have never undergone the process of applying for a small business loan, the process may seem intimidating, but following these simple steps can help you to prepare:

    1. Know Your Personal Credit Score and Prepare Financial Documents

    Before beginning the process of applying for a small business loan, it is crucial to know your personal credit score. As a new business owner, you will have little merit when it comes to handling finances other than your own. If you have excellent credit, this will show potential lenders that you are capable of managing finances and remaining debt free. If your credit score is average or falls on the lower end of the spectrum, spend some time improving your score before you apply. This will improve your odds of securing a small business loan with reasonable interest rates. Likewise, begin to prepare and collect financial documents, such as bank statements, tax returns and financial projections, for your budding business.

    2. Determine How Much Money You Need and How You Will Use It

    There are certainly endless expenses that come along with starting any business. However, you will need to identify specifically how much money you will need. While it would be helpful to secure a loan for a large figure, be realistic and ensure first and foremost that you can afford the loan and that the funds will go to a worthy investment. During this process, create a list of intended purchases and be prepared to explain to lenders how these purchases will enhance your businesses profitability.

    3. Create a Business Plan

    Sadly, 50 percent of all small businesses will inevitably fail within the first five years. Lenders are aware of this staggering statistic and as a result, see small business loans as a major risk. To provide these lenders with a sense of security, prepare an in-depth business plan that includes past financial statements of your business or future projections, if the business is a start-up. This plan will also address collateral for the repayment, assets, an evaluation of the market of your business and information regarding your relevant experience.

    4. Research Lenders

    There are an impressive number of lenders for small business loans. Whether you opt for a traditional bank or would prefer to work with the Small Business Administration, be sure to research all of your options. Many lenders have their own specific set of requirements, such as being in business for six months prior to the loan, which means that you may not qualify for a loan through some lenders but may meet the standards of another.

    5. Find the Best Loan

    The most crucial step of securing a small business loan is to find the one that is best for your business. Certainly, you will want to find a low-interest rate, but also be sure to compare other terms and conditions of the loan. Calculate the total cost of several loan options to determine which will cost the least amount of money overall.
    After you have gotten everything in order, you will be ready to begin the process of applying for a small business loan. By preparing in advance and carefully researching the requirements of lenders, you will significantly increase your odds of being approved.
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  • How to Accept Bitcoin Payments as a Small Business Owner

    How to Accept Bitcoin Payments as a Small Business Owner

    As Bitcoin and other cryptocurrencies gain popularity, more business owners are starting to take them as payment. Whether you believe in their value as an investment or are simply trying to boost sales, it’s easy to start accepting Bitcoin payments. Here’s how.

    Option 1: Use a Bitcoin Wallet

    Bitcoin wallets are the simplest method. The virtual wallet is a holding account just like a wallet for actual cash or a checking account. You tell the customer your wallet’s address, and they place the money inside.

    The benefit is that there are little or no fees. The downside is that wallets are really designed for personal use. It might be OK to use if you’re a service provider taking one-time payments, such as a handyman, but probably wouldn’t be appropriate for heavy retail use.

    Option 2: Use a Bitcoin Payment Processor

    For commercial users, a number of payment processors are now available for both online stores and in-store point-of-sale systems. These payment processors function in a similar manner to traditional credit card processors and payment solutions such as PayPal.

    Be sure to review merchant and consumer protection policies. While Bitcoin payments are typically not reversible, some payment processors may add holding periods during which payments can be reversed as way of attracting consumers to the service.

    What to Do With Bitcoin When You Get It?

    You’ll likely need or want to convert some of your Bitcoin to cash to cover business expenses, taxes and your personal draw. You have two options when you receive Bitcoin payments.

    • Hold it in a Bitcoin wallet. You can keep it there for investment purposes, sell it, convert it to another cryptocurrency or make payments to other merchants who accept Bitcoin.
    • Convert it to cash automatically. Some payment processors give you the option to immediately convert Bitcoin payments to cash and make a cash deposit to your bank account just as you would get from a credit card processor. This protects you against price fluctuations when you need cash to pay your expenses or if you want to offer Bitcoin payments without taking on cryptocurrency market risk.

    No matter which option you choose, adding additional payment options for your customers is usually a good way to boost sales and improve your cash flows. To learn more about adding payment options or improving your cash flow, contact Merchant Capital Source to discuss your options.

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  • Biggest Online Marketing Mistakes All Small Businesses Make

    Biggest Online Marketing Mistakes All Small Businesses Make

    Chances are, when you started your small business, you might not have paid a great deal of attention to your landing pages and marketing content. Your goal was likely getting your products or services in front of the public and generating sales.

    As your business grew, you added on social media and maybe you added a blog or started a newsletter to capture email addresses. The problem is there are a few oversights you might not be aware of that can affect your bottom line, profit.

    Let’s take a look at a few of the biggest mistakes small businesses make so you can avoid these and make sure you’re maximizing your investment.

    Not Showing Images in Motion and Only Using Stock Images

    A mistake some businesses make is stock images which can be too generic. Images tell a story. Sealy Mattress ads show couples relaxing on their new bed. Titleist golf ads show golfers with their Titleist bag or clubs.

    To help you find the right images, show people in motion and hire a photographer to take pictures of your products being used.

    Note: Keep your pictures ever-green (not all Christmas or summer) so they can be used year-round.

    Not Checking for Broken Links

    It happens all the time. You start a page and share a link, then you delete the page and now you have a broken link. Or, you might type in the wrong link address. This can be frustrating for customers who visit your pages. To help with this, run your site through a Google Analytics search to help find any broken links so you will rank higher in Google searches.

    Not Using PPC to Increase Traffic

    Unless your brand is an overnight hit reaching millions on social media, you might want to consider pay-per-click (PPC). Businesses usually don’t opt for PPC because they don’t understand it or they are budget-conscious.

    PPC generates traffic from people that are looking for your products and services. Pay options can include pay-per-click (PPC), cost-per-click (CPC), cost-per-mile (CPM) for banner ads, and search engine optimization (SEO) with keywords through Google AdWords.

    Quick Sprout noted that in 2017, 93 percent of consumers used online searches and PPC ads led to 50 percent more sales with companies getting about $3 for each $1.60 that was spent on ads. If you’re unsure about setting up PPC ads or using SEO, consult with your marketing firm.

    Need to hire a marketer or want to start paid ads?

    Small businesses can start a line of credit from a small business loan or a merchant cash advance. Your business loan can cover advertising expenses. As traffic and sales increase, you’re going to need more supplies and may need to hire additional staff to help meet customer demand.

    Not Optimizing Your Site Across Mobile

    Kissmetrics states you have about eight seconds to make an impression on visitors when they see your site. If you started your website through sites like GoDaddy, Wix or Shopify, your site likely converts across mobile, meaning you can view it on a desktop, smartphone or tablet. Older websites don’t have this and might not be integrated with social media either.

    What to Look For

    On mobile devices, you should see a condensed version of your site with large buy buttons, easy-to-view menus, and social media tabs. If you don’t have this, your marketer might recommend a new template that’s optimized so you don’t lose traffic.

    Bottom Line

    By correcting these mistakes small businesses make, you can start generating more traffic and ultimately that will lead to increased sales. Talk to your marketer about optimizing your landing pages. For merchant lines of credit to help with PPC, images, and ads, you can reach out to Merchant Capital Source which is a direct alternative lender for small business loan information.

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  • What Small Businesses Need to Know About Issuing 1099s

    What Small Businesses Need to Know About Issuing 1099s

    The IRS has made timely 1099 reporting one of its top priorities with increased enforcement and larger penalties. Here’s what you need to know about issuing 1099s to your independent contractors to stay off their radar.

    When Do You Need to Issue a 1099-MISC?

    You must issue a 1099-MISC to any vendor or contractor your business pays $600 or more during the year. This could be from a one-off project or from an ongoing relationship. Payments to individuals, partnerships and LLCs are generally reportable on Form 1099-MISC.

    When Do You Not Need to Issue a 1099-MISC?

    You usually do not need to issue a 1099-MISC for payments to a corporation or an LLC taxed as a corporation. In addition, you should not report payments on 1099-MISC when they are reportable on Form 1099-K.

    Form 1099-K is used to report payments with credit cards and over third-party electronic payment networks. The payment processor is responsible for reporting these payments. Issuing a 1099-MISC for these payments may result in your contractor’s income being double-reported.

    What Is the Deadline to File 1099-MISC?

    You must send a 1099-MISC to your contractors by January 31 of each year. You must send a copy to the IRS by the same date — you no longer have additional time to file with the IRS as in the past. These changes went into effect during the 2017 filing season for the 2016 tax year.

    What Are the Penalties for Failing to File a 1099-MISC?

    If you file an information return late, including 1099-MISC, or if you never send one at all, you pay a per-return penalty. Per-return means if you have 100 contractors to whom you should have issued a 1099-MISC, you pay the penalty 100 times. The penalties are as follows.

    • No more than 30 days late: $50 per return.
    • By August 1: $100 per return.
    • Later or not at all: $260 per return.
    • Intentional disregard (knew you should have filed but didn’t): $530 per return.
    The IRS has also taken action against businesses who fail to issue 1099 forms for failing to remit withholding taxes. The theory is that if you didn’t issue a 1099, you didn’t get the payee’s tax identification number. When you don’t get a payee’s tax identification number, you’re required to withhold 28 percent through 2017 and 24 percent under the new tax law starting in 2018. The IRS can collect this amount from you if you can’t show the payee paid taxes on it.

    As always, double check with your accountant for the exact requirements that apply to your specific situation and to make sure you do everything correctly and on time.

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  • Politics and the Workplace: Tips for Diffusing Heated Debates

    Politics and the Workplace: Tips for Diffusing Heated Debates

    In a country that is deeply divided on a wide variety of social issues, it comes as no surprise that politics are playing a large role in workplace arguments. Business leaders turn to their HR partners for help with easing the tension, and HR professionals are tasked with balancing the needs of the business against staff members’ self-expression. These tips can help you navigate the sensitive situations you encounter when diffusing politically fueled debates among coworkers.

    Be Proactive

    Whether your employees support different candidates during an election year or they disagree on topics currently dominating news cycles, you can be sure that sooner or later, conversations will get heated. The best defense is to set expectations for professional, respectful behavior early and often. If you don’t already have a policy in your employee handbook for code of conduct, get one written and approved by your legal advisors as soon as possible.

    Include critical points, such as “Employees are expected to demonstrate courteous, respectful conduct towards customers, colleagues and leaders.” Follow up with examples of the sort of conduct that will not be tolerated. For example, “Employees must refrain from using foul language.” Such a policy ensures each staff member understands how professional behavior is defined in your company, and it gives you solid ground when addressing individuals who take their political debates too far.

    Address the Incident

    When an incident does occur, tempers might be high in the heat of the moment. If the employees involved in the debate are too agitated to have a professional conversation, send them to separate areas for a break⏤or in extreme cases, they may be required to leave for the day. Once the participants are ready for a calm discussion, next steps depend on the severity of the situation.

    A debate that got overly spirited but didn’t cross the line into personal attacks can be resolved with a coaching conversation. Explain to staff members that there are important issues being discussed nationwide, and you support their passion for being engaged and involved in the political process. However, in a place of business, such debates are disruptive to the work environment. State that business needs require personal conversations to be kept to a minimum, and above all, respectful behavior must prevail in every interaction.

    For more serious incidents, the same conversation is warranted. However, you may need to go a step further. Consider formal disciplinary action for individuals who make personal attacks, use raised voices or otherwise violate your code of conduct. Ensure that documentation clearly indicates that the issue is the employee’s behavior, not the employee’s point of view.

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  • 5 Employee Perks That Will Keep Your Staff Happy

    5 Employee Perks That Will Keep Your Staff Happy

    In order to succeed as a business, you want to make sure that both your customers and staff are happy. While most businesses focus on customer happiness, some forget about keeping their own employees happy. Forbes notes that happy employees lead to more engaged communication with customers, which can result in 20 percent increased sales. If you want to keep your staff happy, here are some perks that can boost their satisfaction and lead to greater productivity and more sales.

    Offer Health and Fitness Perks

    Healthy employees lead to more satisfied employees. If you don’t have health or fitness programs currently in place, now is a great time to consider them. You may want to offer a great health insurance plan or offer free gym memberships or even install a workout area on-site. Fortune suggests that employee wellness programs can help to increase productivity and keep employees within your organization for a longer period of time. Having accessible programs can also make it easier for your staff to stay healthy and get a great workout in, regardless of their life and work responsibilities.

    Consider Implementing Paid Parental Leave

    Entrepreneur suggests that by offering paid parental leave to staff, you can attract new talent and have more loyal employees. Many companies only offer paid maternity leave, and some don’t even offer that. This can be a great way to set your company apart from the competition and show your employees that you care about their families. Netflix is one company that offers generous parental leave, giving employees up to one year of paid leave!

    Allow Work From Home Opportunities

    The ability to work from home is a perk that many employees appreciate. It shows that their employer trusts their use of time and that they understand the need for more flexibility in today’s world. Whether you offer occasional work from home opportunities or allow your employees to regularly work outside of the office, it can actually save money, too.

    Give Employees Gadgets to Help Them Work Better

    Another great perk your employees will love is employer-provided gadgets. This can help them save money on their own personal tech purchases and can be a great way to make sure they have the right technology to succeed in their job. You may want to offer employer-provided laptops or cell phones to your staff members.

    Help Better Educate Employees by Offering Tuition Reimbursement

    Looking to encourage your employees to continue their education? Offering a tuition reimbursement program is a great company perk. You can encourage your staff to learn more and grow as individuals. While some companies fear top talent using these perks and then leaving soon after, Forbes discusses why this shouldn’t be a worry. Instead, you’ll be attracting some of the best and brightest employees. This can also encourage staff to get higher degrees so they’re more qualified for promotions within your organization.

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  • Accounting Tips for Your Online Business

    Accounting Tips for Your Online Business

    When it comes to running an online business, you may consider yourself a pro. However, if you are like many small business entrepreneurs, your accounting experience is minimal at best. Whether you’re entering the world of online commerce or are struggling to get your books in order, here’s a handy guide to help you make sense of receivables, payables, and everything in-between.

    1. Get organized

    The number one piece of advice for small business owners is simple: get organized. Put simply, you need to sort and manage that stack of papers sitting on your desk or in a filing cabinet somewhere. You need to track every transaction, whether from making a purchase or receiving income. Don’t continue to put it off; now is the time to buckle down and get your finances in order. Too many businesses have failed because they did not organize their books.

    2. Keep personal finances separate

    Your personal finances should never mix with your business finances. If you have used your personal bank account, go open a new account and use it for business transactions only. Keeping track of business finances is difficult when everything goes into one account. In addition, some business entities are legally required to keep separate bank accounts; it will even make tax time much easier.

    3. Ask for help

    If you have no experience with accounting, you shouldn’t practice with your own business. While many small business owners choose to do their own bookkeeping, they also know it is one small part of the accounting process. Bookkeeping involves managing the day-to-day financial transactions of your company; accounting is more complicated, dealing with tax laws and financial statements. At the minimum, you should hire a qualified accountant who is familiar with online businesses. You might also consider hiring a professional bookkeeper if you feel you’re not quite up to the task.

    4. Make a schedule

    If you decide to do it yourself, know that bookkeeping will take up a significant chunk of time each week. You will need to schedule your tasks to ensure they are completed. At the minimum, make time each week to:

    • Record deposits
    • Create and mail invoices
    • Pay bills
    • Record daily transactions (bill payments and expenses)
    • Reconcile your bank and credit card accounts (monthly is the minimum, but it’s best to reconcile daily to catch errors as soon as they pop up)

    5. Find a way to get paid

    If you’re a new online business, you’ll need a way to accept electronic payments. There are many methods available, but they each come with their own fees and downsides. If you use bookkeeping software like QuickBooks, you can opt to use their credit card processing service. You could also sign up for a merchant account with your bank or use a third-party service like PayPal. Speak to your accountant to determine which option is best for your business model.

    6. Know the laws about sales tax and business licenses in your area

    Some cities, counties, and states have no regulations regarding online businesses and sales tax and business licenses. However, that structure varies from one area to the next, and the fines can be substantial if you break the laws in your area. If you have not done so already, consult your local city, county, and state government offices for assistance. If this seems overwhelming right now, ask your accountant for help getting set up.

    7. Be ready for tax time

    Finally, you’ll need to be prepared for tax time each year. With proper organization and bookkeeping procedures, you can simply hand your financial records over to your accountant. They may ask a few questions about your expenses to see if you qualify for certain deductions, and then they can prepare your tax documents for you. If you have any questions about recording your expenses throughout the year, ask your accountant sooner rather than later.

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  • For a Happier Workplace, Ban the Desk Lunch

    For a Happier Workplace, Ban the Desk Lunch

    For employees who work a 9 to 5 desk job, nothing is more tempting than eating lunch at their desk. In fact, around 65 percent of Americans actually engage in this practice. Typically, the meal will consist of leftovers from the prior night’s dinner or easily microwavable (and generally undesirable) foods that can be consumed fairly quickly while making little to no mess. Although this sounds unappealing, the practice is alluring because it allows employees to continue working without losing their workday “groove” or having to socialize with their co-workers.

    The problem with eating lunch alone at your desk, however, is simple: You are not actually taking a break. You may be satisfying your hunger, but reading emails and answering phones between bites does not allow you to mentally escape from the tasks at hand. Many fear that a real break at lunchtime may disrupt their workflow and affect their work for the latter half of the day, but the opposite is actually true. By taking a step outside the office (or at least away from the desk), you allow your mind to become refreshed, and when you return, you are able to view matters from a new perspective. This can improve your productivity, making it much easier to meet pressing deadlines than if you were to continue working without a break.

    Similarly, you, like many employees, may feel as if socializing with co-workers during your lunch break will be a distraction. Studies, however, find that eating lunch with your co-workers can drastically boost your working relationship and, in turn, improve your overall feelings toward your job and work environment.

    For those in management positions, banning desk lunches can encourage your employees to take adequate breaks and engage with their co-workers. As a result, the entire environment will transform into a much happier place. Aside from improving productivity and relationships between employees, banning desk lunches can also eliminate bothersome smells that may distract others as well as the potential for spilled beverages and the accumulation of crumbs and food particles. After an initial period of adjustment, your employees will thank you for freeing them from a life of excessive stress, lonely lunches and sticky desks (chances are the custodial staff will also appreciate the switch).

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  • 6 Tips on Getting Your Small Business Accounting Practices in Order

    6 Tips on Getting Your Small Business Accounting Practices in Order

    According to a study conducted by the team at Wasp Barcode Technologies, problems with accounting was one of the major challenges business owners reported having. Making sure the financial aspects of your business are handled properly should be one of your main concerns. Failing to properly manage your finances may lead to you going out of business.

    Statistics show that nearly half of all small businesses shut down within the first four years. Improper accounting and money management are some of the leading causes of these small business failures. Read below to find out how to get your small business accounting practices in order.

    1. Separate Business and Personal Expenses

    One of the biggest mistakes new small business owners make is failing to separate their personal and business expenses. Having a dedicated bank account and credit card for your business is a great idea. By separating these expenses, you can save yourself a lot of time and stress. With separate accounts, you should have no problem figuring out what deductible expenses you have.

    2. Track All Expenses

    Labeling and categorizing all of your expenses is also something you need to view as a priority. Failing to do this will usually lead to you missing a number of tax write-offs and credits. Using your business credit card for major expenses is wise due to the electronic record it creates of the purchase. Making use of a business credit card will also allow you to take advantage of the rewards and cash back they generally offer. If you prefer to use cash, be sure to use accounting software to make a digital copy of your receipts.

    3. Record Your Deposits

    Making a detailed record of all of your deposits is also something you need to get in the habit of doing. Neglecting to keep up with things like revenue from sales and other infusions of cash can lead to you paying unnecessary income taxes. According to the IRS, business owners pay around $2.1 billion in civil penalties each year. Steering clear of these penalties is easy with the right mindset and accounting software.

    4. Get Some Professional Help

    Most business owners who have tried to do their own bookkeeping will tell you it pays to hire an accountant. Unless you have extensive experience with small business accounting, you are bound to make a number of mistakes. By entrusting this work to a professional, you can rest assured all of your financial records will be up-to-date and accurate.

    5. Keep Up With Labor Costs

    Among the largest expenses you will have as a business owner is your payroll. Keeping track of things like overtime and other perks can help you avoid over or underpaying your employees. Don’t forget to pay yourself in order to avoid tax issues.

    6. Plan For Unexpected Expenses

    As any business owner knows, unexpected expenses are a common occurrence. Planning ahead for these stressful situations can be very helpful. The last thing you want is to have a piece of essential equipment breakdown and not be able to replace it due to a lack of funds. Creating a rainy day savings account is something all business owners need to do.

    Do you need business capital in a hurry? The professionals at Merchant Capital Source can help you out. They specialize in offer working capital loans to deserving businesses all over the country.

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  • Are Cryptocurrencies a Fad or Will They Change Banking As We Know It

    Are Cryptocurrencies a Fad or Will They Change Banking As We Know It?

    There’s been a lot of buzz surrounding cryptocurrencies, Bitcoin and blockchain technology. While many are interested in investing in Bitcoin, is it just a fad or are investors onto something? Let’s take a look at the Bitcoin craze, it’s origins, how it relates to blockchain technology and the future of cryptocurrencies.

    The Recent Bitcoin Craze

    Click on any financial app and there are likely headlines surrounding Bitcoin. Whether a person is a novice investor or someone who’s trading all the time, they’ve probably heard about Bitcoin reaching nearly $20,000. But what is Bitcoin and why has it become so popular overnight?

    Bitcoin (BTC) is a technology-based cryptocurrency derived from cryptographic codes that uses non-manageable algorithms. It’s only been around since 2009, when it was started by a man named Satoshi Nakamoto as a way to send small electronic payments peer to peer. Bitcoin, as a cryptocurrency, is not tied to a particular country, which means it’s deregulated. Retail businesses have taken interest in it because there are no associated banking fees. It’s been suggested that there are only about 14 million Bitcoins in circulation.

    Blockchain Technology and Cryptocurrencies

    Cryptocurrencies are new ways to use currency. They are virtual cash, not to be confused with mobile wallets. Cryptocurrencies use blockchain technology, which is a ledger that’s decentralized and allows currency to be exchanged. There are about 3,000 cryptocurrencies to date, although the number is still growing.

    The rise in demand for cryptocurrencies and the reason for all the attention is that cryptocurrencies don’t require banks and are deregulated. To own a cryptocurrency like Bitcoin only requires that a buyer visits a site like Coinbase and sets up an account. Once they buy their Bitcoins, they are stored in virtual wallets, but this is not FDIC insured. The cloud wallets remain vulnerable and can be subject to hacking.

    While the SEC has been monitoring Bitcoin’s high volatility due to its inherent (rather than intrinsic) value, investors have been keeping track of it as well. Goldman Sachs has even decided to set up a cryptocurrency trading desk by June 2018, and is working out now how to meet future client demand. Although only about 6 percent of consumers understand cryptocurrencies, based on PwC data, there’s good reason to consider investing.

    While cryptocurrencies don’t require accounts and are not hack-proof, they have still experienced fewer hacking incidents than traditional banks. As recent hacking incidents and DDoS attacks have shown, banks continue to be susceptible to a variety of threats. Banks also require credit applications, loan documents and other data that’s time-consuming. For instance, checks take time to process and can be compromised. Because cryptocurrencies can send money from person to person or to a business almost instantly, they are gaining in popularity and may one day be used with electronic contracts. There are currently cryptocurrency miners working on implementing cybersecurity protocols to ensure cryptocurrencies like Bitcoin can eventually be used for all transactions.

    What This Means for the Future of Banking

    As more consumers and investors take interest in Bitcoin, cryptocurrencies and blockchain technology, this curiosity may eventually change the future of banking. There may be fewer banks and ATMs, as well as a decreased need for paper currencies, checks and even credit cards.

    As Bitcoin popularity increases, retailers and potential investors are considering their options, especially as blockchain technology continues to be a way to exchange money with fewer transaction-related fees. For now, though, attention remains on Bitcoin as brokerage firms like Goldman Sachs start prepping their trading desks to trade Bitcoin and other cryptocurrencies. Countries like China, Japan and Australia are already considering regulations. Stay tuned!

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  • What Small Business Owners Need to Know About the New Tax Code

    What Small Business Owners Need to Know About the New Tax Code

    Because large portions of the new tax law were targeted toward small businesses, small business owners will see sweeping changes in 2018. Here are the most important things you need to know.

    When Does the New Tax Code Take Effect?

    The new tax law is effective for tax years starting after December 31, 2017. If you file based on the calendar year, everything that happened in 2017 remains under the old law. The new law then takes effect with the new year, and you’ll use it when you file for 2018.

    If your tax year ends on a date other than December 31st, you will continue to follow the old tax law until the end of your tax year. When your new tax year begins, you’ll begin using the new law for that year.

    What Are the New Tax Rates?

    Tax rates have changed for every type of business entity.

    • C-corporations and LLCs taxed as a corporation will pay a flat 21 percent rate.
    • Personal service corporations previously taxed as a C-corporation at the special 35 percent flat rate will see their rate reduced to a 25 percent flat rate.
    • Sole proprietorship, partnership, LLC and S-corporation owners will be taxed at the new individual rates. The maximum individual tax rate is now 37 percent down from 39.6 percent. Most taxpayers will see a 2 percent to 3 percent reduction in their marginal tax rate.

    Does Eliminating Itemized Deductions Mean No More Business Deductions?

    The elimination of certain itemized deductions on the individual side does not impact small business owners. This change only relates to personal expenses as well as certain unreimbursed expenses incurred by W-2 employees.

    Small business owners can generally continue to deduct all ordinary and necessary business expenses on their Schedule C (for sole proprietors) or business tax return.

    What’s the Pass-Through Deduction?

    The pass-through deduction allows individuals to claim a 20 percent deduction for their share of income from a pass-through business entity. A pass-through business entity is a sole proprietorship, partnership, LLC not electing to be taxed as a corporation, or S-corporation.

    Individuals making below $157,500 ($315,000 if married filing jointly) simply receive a 20 percent deduction. Above those thresholds, limitations apply based on the amount of W-2 wages the business pays and the activity the business is engaged in.

    What Are the New Rules for Depreciation vs. Expensing?

    You can now expense more large purchases in the year you made them rather than depreciating them over time.

    • Under Section 179, you can immediately deduct up to $1,000,000 for purchases such as furniture, equipment and machinery that would normally need to be depreciated over time. This is double the previous limit.
    • Improvements to existing buildings, such as new roofs and air conditioners, now qualify for immediate expensing rather than depreciation.
    • For purchases that don’t qualify for immediate expensing, accelerated depreciation is available, which allows you to deduct more of the cost sooner rather than evenly spreading it over a longer period.

    Did Retirement Plan Deductions Change?

    Despite rumors about changes to 401(k)s and other retirement plans, the law made no changes to the tax treatment of these plans.

    Some routine inflation adjustments do apply for 2018.

    • 401(k) employee contributions are now capped at $18,500 (up $500) and the combined employer plus employee limit is now $55,000 (up $1,000).
    • SIMPLE IRA limits remain unchanged.
    • SEP IRA contributions are now based on the first $275,000 in compensation (up from $270,000).

    When Will Everything Be Finalized?

    The IRS is rushing to adopt new rules and issue new forms covering exactly how the new calculations will work. Finalized guidance should be available in early 2018.

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  • New Pass-Through Deduction Explained: How Small Businesses Will Save

    New Pass-Through Deduction Explained: How Small Businesses Will Save

    The new tax code contains a 20 percent deduction for pass-through businesses — sole proprietorships, partnerships, LLCs and S-corporations. Here’s how it works:

    What Does Pass-Through Mean?

    Pass-through refers to how sole proprietorships, partnerships, LLCs and S-corporations are taxed. Instead of having a separate business tax return, the business’s profits or losses are passed through in full to each owner. The owners then pay their personal income tax rates on their share of the profit or loss.

    What Are the Basics of the Pass-Through Deduction?

    With some exceptions explained below, the pass-through business owner allows small business owners to reduce their taxable income by 20 percent of their business profits. For example, a sole proprietor making $100,000 per year will receive a $20,000 deduction and only pay income taxes on $80,000 in income.

    It’s important to note that this deduction is not an adjustment to Adjusted Gross Income (AGI). It does not reduce self-employment taxes. It also has no effect on other tax items calculated based on AGI such as retirement contributions, healthcare subsidies and childcare credits.

    Why Was This Deduction Added?

    Before tax reform, non-pass-through businesses, such as C-corporations, paid tax rates ranging from 15 to 35 percent. These rates were similar to the 10 to 39.6 percent individual rates by paid pass-through businesses.

    With corporate rates now reduced to 21 percent and individual/pass-through rates ranging from 10 to 37 percent, Congress felt that pass-through businesses would be disadvantaged by the changes. The pass-through deduction is designed to offset the difference in rates.

    Calculating the Pass-Through Deduction: Owner’s Income

    The first test for determining the deduction amount is each individual owner’s total income. If an owner has an AGI up to $157,500 ($315,000 if married filing jointly), they receive a deduction of 20 percent of their business income.

    This test is per owner, so it can still apply if the business’s income is above the limits as long as each owner’s share leaves them below the cap. If some owners qualify and others do not because of owning a larger share or having other income, the owners that do qualify can still take the deduction.

    Exception: Service Businesses

    Designated service businesses have special rules. Designated service businesses are skilled professionals who largely rely on their own labor such as doctors, accountants and lawyers. The deduction depends on their income.

    • If they’re within the $157,500/$315,000 cap, they receive the full deduction.
    • The deduction gradually phases out and drops from 20 percent to zero percent as their income approaches $207,500 ($415,000 if married filing jointly).
    • For higher incomes, there is no deduction for service businesses.

    Non-Service Businesses Above the Income Limit

    If the owner of a non-designated-service pass-through has an AGI above the $157,500/$315,000 limits, the deduction is capped based on the business’s payroll and capital assets. The cap is the greater of

    • 50 percent of wages, or
    • 25 percent of wages plus 2.5 percent of capital assets.

    Example: A single-owner S-Corporation has profits of $500,000 and paid wages of $100,000. Because 50 percent of wages ($50,000) is less than 20 percent of business income ($100,000), the owner’s pass-through deduction is limited to $50,000. If the business had paid $400,000 in wages, the pass-through deduction would still be 20 percent of profits or $100,000.

    The purpose of these caps is to prevent pass-through business owners from taking unreasonably low salaries and high dividends to avoid payroll taxes. It also discourages high-salary employees from reclassifying themselves as 1099 consultants to take advantage of the deduction.

    Does Your Small Business Qualify?

    These rules serve as the general framework, and the new tax law gave the IRS the authority to set additional rules to meet the law’s intent while closing loopholes and filling in any gaps. Check with your tax accountant to see if any additional provisions apply to your business.

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  • How Will the New Tax Plan Impact Your Small Business?

    How Will the New Tax Plan Impact Your Small Business?

    Tax reform is still working its way through Congress, but its final form has become more clear as both the House and Senate have released the full text of their bills. Here are the most important changes that will impact small businesses.

    Changing Tax Brackets

    Both corporate and individual tax rates will change under the new plan. For corporations and LLCs taxed as corporations, the maximum tax rate will drop from 35 percent to 20 percent.

    Individual income tax rates, which are imposed on sole proprietorship and partnership income, would drop from a maximum 39.6 percent to 35 percent under the House plan. The remaining brackets will also be consolidated into fewer tiers and shifted. This will result in lower taxes for many individuals, but those at the top of a bracket may see their marginal rate increase.

    Changing How Passthrough Entities are Taxed

    One downside to sole proprietorships, partnerships, and S-corporations has been that income is often taxed at higher personal tax rates (plus Social Security and Medicare taxes) rather than potentially lower corporate tax rates. This problem would be further magnified by nearly halving the maximum corporate tax rate, but the House and Senate both offer solutions.
    The House plan creates a safe harbor where a pass through entity’s owner can automatically treat 70% of business income as wages taxed at their individual rate and 30% as business income taxed at the new corporate rate. Capital-intensive businesses may also be eligible to increase the business income portion.
    The Senate plan leaves pass through income at the personal rates but adds a deduction to offset the added taxes. Small business owners will be able to subtract 17.4% of their business income from their taxable personal income.

    Removal of Itemized Deductions

    Although individuals may see their taxes go up if they’re currently itemizing their deductions, there will be no changes on the business side. Ordinary and necessary business deductions remain deductible directly on Schedule C for sole proprietors or on the business tax return for other entities. These deductions have and will continue to be considered expenses of the business and not itemizable personal deductions.

    Replacing Depreciating with More Expensing

    Currently, high-value assets, such as vehicles and machinery, must be depreciated over time to spread the tax deduction over the life of the asset. The new rules would allow a much broader range of assets to be expensed immediately, thereby allowing business owners to deduct the full cost of the asset in the year of purchase.

    Revisiting Healthcare

    The Senate has put eliminating the Obamacare mandate back on the table as it debates its version of the bill. While this provision currently has weak support, it could mean that small businesses would no longer be fined if they were unable to afford to offer health coverage for their employees.

    Elimination of the Estate Tax

    One final change to keep an eye on is the elimination of the estate tax or a large increase in the estate tax exemption. This change would allow families who have a substantial portion of their net worth in a multi generational business to avoid having to take off debt or sell shares in the business to pay estate taxes on the business’s value.

    When to Take Action

    Any part of the bill is subject to change until the final vote, so the best thing you can do right now is to stay informed and run spreadsheet forecasts on how the changes will impact you. The most important thing to remember is that any changes would be for your 2018 tax return. That gives you the rest of 2017 to take any deductions or credits that you may lose when the final version passes.

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  • Top 3 Finance Apps for Your Small Business

    Top 3 Finance Apps for Your Small Business

    Managing your finances well is the key to success in business. Without proper management of things like payroll, return on investment and expenditures, you can find yourself in a difficult situation. However, make no mistake: finance management is a hard business, which is why entire industries have risen around solutions to this problem. Solutions like QuickBooks and accounting services have saturated the market, but how do you choose from the overwhelming number of options out there? We’ve researched finance management options and have found three that work great and can fit in the palm of your hand.

    Neat

    First off on our list of finance apps is Neat Accounting. Neat is more than a name in this case, and it describes the application pretty well. One of Neat’s most interesting features is its capture ability. Neat’s capture function allows you to scan and take photographs of receipts, invoices and other documents and transfer the data in the picture into actual usable data. Things like dates, names and prices are selected from the page and logged for you to use at a later date. Neat also allows you to sync this data across all of your devices and generate reports in a matter of moments. Neat also has a long list of other features that you can browse here, but the scanning function is probably the application’s most noteworthy feature.

    Gusto (Formerly ZenPayroll)

    Gusto may be a relatively unknown name in the business finance sector, but that’s only because the company was formerly known as ZenPayroll. The company changed its name to better represent its expanding horizons, which now include benefits like health insurance and workers’ compensation. ZenPayroll was a leader in its industry, and with good reason. Gusto allows you to manage not only payroll, but also HR concerns and your employees’ benefits. So while other services may be focused entirely on standard accounting and costs, Gusto tries to encompass a wide variety of business functions under one application. Gusto’s pedigree is certainly impressive, and its service also allows you to sync with industry giants like QuickBooks and Xero. If you would like to check Gusto out without any of the commitment, feel free to sign up for a demo here and find out what Gusto can do for you and your business.

    Wave

    Last but certainly not least is Wave. Wave’s big selling point is that it works directly with small businesses, and a lot of its features really speak to that ideal. In fact, this selling point is so big that a lot of Wave’s services are free. Yes, you read that right. Wave’s pricing page is very comprehensive, and Wave’s strategies work well with small businesses who are looking for a finance management software that does what they need it to do. Besides its free services, Wave also offers guaranteed management of payroll and benefits come tax time, and will carry out your payroll on whatever schedule you see fit.

    Conclusion

    All in all, when it comes to business finance management, there is a seemingly endless number of options out there. However, the three choices outlined in this article are all great options for small businesses, and their mobile applications work well no matter where you might be.

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  • 3 Ways to Use Social Media to Promote Your Small Business

    3 Ways to Use Social Media to Promote Your Small Business

    With so many social media platforms out there, it’s tough to know how to promote your small business. You may feel like a tiny raindrop in a hurricane of information. But with several practical steps, you can reach your target audience.

    There are literally millions of social media users. According to Statista, 81 percent of Americans have a social media profile. This is way up compared to the 24 percent back in 2008. It is even a 5 percent increase from last year’s 76 percent. All these users and companies make lots of noise. Don’t be part of the static. Stand out with a distinctly clear message using these tips.

    Tips for Facebook

    First and foremost, make a page for your small business. Use attractive graphics and concise content. It’s not enough to just post interesting content. You have to make sure people are seeing it. Make connections by joining several groups that relate to your small business. People are constantly looking for recommendations and advice on everything from plumbing to fashion. For example, an interior designer and mother joined a local moms Facebook group. Someone asked for a recommendation for an interior designer, and she responded back. Another time, a friend recommended her within the same Facebook group. She received business from the exact client she targets by being part of this Facebook group.

    Tips for Twitter

    Twitter can be intimidating with its character count and hashtags, but don’t miss out on this valuable tool. Using key hashtags helps create networks of individuals who share the same interests, including the product or service of your local business. Twitter users can find you based on a single hashtag, and you can have individual conversations with customers who have found you. You also can send personalized tweets to individual customers that cater directly to their needs instead of spewing generalized pleas into cyberspace.

    Tips for Instagram

    Don’t just aimlessly post a few pictures here and there and expect people to flood your business. Start with a beautiful profile pic and an interesting (not boring!) bio description. Make sure to link to your website as well.

    Next, create a photo campaign, and stick with it. Everyone loves to look at beautiful pictures and lots of them. Maybe your business is working toward a major event. Perhaps you have exciting new inventory arriving. Think of a major item to promote and then snap, filter, repeat.

    Make sure to hashtag all your photos — this creates valuable connections for you. For example, #reclaimedwood could send you clients looking for special furniture pieces. They will see your picture and potentially buy your piece. It’s a good idea to also hashtag your city or your city’s local business/tourism board’s hashtag (ie. #sharethelex for Lexington, KY) to boost local business.

    It is daunting to keep track of all your social media accounts. Use applications like Hootsuite that let you post on multiple social media platforms at once. You can also schedule your posts up to weeks in advance to reduce the workload of your small staff.

    With these tips, you are on your way to a practical and well-planned social media campaign. Remember to tell your story and keep it interesting. Be a helper. Clients will come to you with their business.

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  • 10 Tips to Keep Employees Healthy During the Holiday Months

    10 Tips to Keep Employees Healthy During the Holiday Months

    Holiday gatherings can create the perfect storm for employee illness. How can you ensure your company protects employees?

    Tip 1: Encourage Employees to Take Time Off

    Send employees home when they’re sick. If employees are caring for sick family members, they too should be encouraged to take PTO. The Department of Labor has advice on how to handle this when the flu season is active.

    Tip 2: Reduce Stress at Work

    Stress creates conditions for employees to get rundown. Create a work environment with outlets for stress, such as on-site massage therapy or an employee assistance program. The National Center for Complementary and Integrative Health offers tips for reducing stress.

    Tip 3: Watch Unhealthy Habits

    It’s easy to get into bad habits during the holiday season. Seasonal foods add inches to everyone’s waistlines. Alcoholic beverages flow freely at parties. Offer healthy snacks in the workplace, and talk to employees about making healthy lifestyle choices.

    Tip 4: Schedule Flu Shots

    Employers can do their part to prevent illness during the holiday season by scheduling in-house health clinics. An occupational health center can conduct health screenings and give out flu shots.

    Tip 5: Educate About Hand Washing

    Hand washing has been shown to prevent many illnesses. Add antibacterial products to work areas and restrooms to support this goal. The Society of Human Resource Management has provided guidelines about stopping the spread of germs at work.

    Tip 6: Encourage Traveling Safety

    According to the National Safety Council Injury Facts 2017 report, motor vehicle accidents were the No. 2 leading cause of death last year, just behind workplace accidents. Encourage employees to wear seatbelts and not take chances on the roads.

    Tip 7: Hire More People

    One way your business can improve the well-being of employees during the holiday season is to augment your current staff with new hires. Creative small business financing can support these goals and cover payroll during the holidays.

    Tip 8: Reward and Recognize Employees

    Offer rewarding experiences for employees that help them grow. Recognize and reward employees on a regular basis with cash incentives and performance-based bonuses.

    Tip 9: Cross-Train Employees

    During the holiday months, you can help alleviate stress and increase the happiness level of employees by cross-training workers. If an employee takes time off or needs help, there will be others to support them.

    Tip 10: Alleviate Financial Worries

    The holiday months can be pressure-filled for employees. Many are going into debt buying holiday gifts. Consider ways to help employees stretch their earnings further with financial education programs and corporate discounts.

    By using the above tips, your company can help keep employees healthy, engaged and productive during the busy holiday season.

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  • Pros and Cons: Assessing the Benefits and Risks of Background Checks

    Pros and Cons: Assessing the Benefits and Risks of Background Checks

    Background checks into applicants’ criminal and credit history increasingly are problematic, especially given recent state and federal legislation. Employers should weigh the possible benefits to running an applicant’s background check against the potential risks. This checklist guides employers who choose to continue the practice.

    Credit Check Considerations

    Given the questionable value of information obtained from a credit check, the unfairness of penalizing applicants for economic hardship and concerns about privacy, legislators in the states of California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Nevada, Oregon, Vermont and Washington restrict the use of credit reports in making employment decisions. Additionally, the federal Fair Credit Reporting Act requires applicants be given a clear description of their rights under the act as well as a copy of the credit report.

    Criminal History Questions

    At least 29 states and over 150 cities and counties passed laws that intend to provide persons with criminal records a fair chance. Known as “ban the box,” referring to the checkbox on many applications that asks whether the applicant has a criminal record, the legislation requires employers to wait to ask about an applicant’s criminal background until after finding that she meets the initial qualifications for the position. The Equal Employment Opportunity Commission suggests employers use caution when using criminal records to make employment decisions, since doing so might be considered discrimination.

    Consumer Report Protections

    Background checks run by employers are considered consumer reports, and as such are subject to the Fair and Accurate Credit Transactions Act and state privacy laws, which require the data be protected from unauthorized access. The data also must be properly stored or destroyed. Additionally, an applicant’s written permission is required before running the reports. If you base your hiring decision on any information found in the reports, then you must inform that job seeker.

    Compliance Checklist

    If you decide that credit or criminal history checks are relevant to the job and you choose to continue obtaining such reports, then first learn the state and local legal requirements related to background screening. Answering the following questions can help guide your policy:

    • Do you provide job seekers a written description of their rights under the Fair Credit Reporting Act?
    • Do you provide all applicants a copy of their credit report?
    • Does your criminal background check criteria follow Equal Employment Opportunity Commission guidance that requests consideration of the nature of the offense and time passed?
    • Do you secure the data you collect during the hiring process and protect it from unauthorized use?
    • Do you properly dispose of information gathered about the job seekers you did not hire?
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  • What Retirement Plans Can a Small Business Offer?

    What Retirement Plans Can a Small Business Offer?

    Are you struggling with trying to keep top employees from fleeing for big corporate perks? Choosing the right retirement plan is one way you can match the giants with minimal extra costs. Here are your options.

    Small Business 401(k)

    A small business 401(k) is legally the same as a big corporate 401(k). The only distinction is that some 401(k) providers streamline the process to help make it easier for small businesses to set up a plan.

    Benefits:

    • Higher contribution limits.
    • Flexibility to offer different compensation packages to different employees. (Some restrictions apply that keep owners or highly compensated employees from getting all the benefits.)

    Disadvantages:

    • Typically higher management fees and setup costs.
    • Increased IRS reporting requirements.
    • May be less flexible if employees need to withdraw funds early.
    Contribution limits:
    • Employees can contribute up to $18,000.
    • Employers can contribute a fixed percentage and/or match employee contributions up to $54,000, in combined employer plus employee contributions.
    • Employees age 50 and older can contribute an additional $6,000 in catch up contributions.

    SIMPLE IRA

    SIMPLE stands for Savings Incentive Match PLan for Employees. SIMPLE IRAs are available to businesses with 100 or fewer employees.

    Benefits:

    • Cookie-cutter setup that’s easier to manage.
    • Often has lower setup and management fees.
    • Works like a Traditional IRA for early withdrawals or rollovers.
    Disadvantages:
    • Lower contribution limits.
    • Rigid contribution rules.
    Contribution limits:
    • Employees can contribute up to $12,500 ($15,500 if 50 or older).
    • Employer Option 1: Match up to three percent of employee contributions with a $12,500 cap. The percentage can be reduced as low as one percent in any two out of five years.
    • Employer Option 2: Contribute two percent of each employee’s compensation regardless of their contributions with a $5,400 cap.

    SEP IRA

    SEP stands for Simplified Employee Pension plan. SEP IRAs are available to employers of any size.

    Benefits:

    • Fewer IRS reporting requirements than a 401(k).
    • Higher employer contribution limits.
    • Often has lower setup and management fees.
    • Works like a Traditional IRA for early withdrawals or rollovers.
    Disadvantages:
    • No additional employee contributions.
    • Most SEP plans require the same contribution percentage for all employees.

    Contribution limits:

    • Employer contributions of up to 25% of compensation. Maximum contribution of $54,000.
    • Some plan providers allow employees to put their personal IRA contributions into a combined account with their SEP IRA contributions for ease of management. If this is allowed, employee contributions are treated as regular Traditional IRA contributions with the usual $5,500 limit.

    Ask your advisor for more information about these options today. It’s a great way to boost employee morale and retention with minimal impact on your cash flow.

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  • Top DIY Web Builders for Your Small Business

    Top DIY Web Builders for Your Small Business

    A website is the modern-day equivalent of a calling card, and it is an effective way to attract customers and provide them with information about your products and services.

    A web presence for your small business is also an important part of creating credibility for your business. Now more than ever, consumers utilize the internet to research products and services, and a professional online business demeanor inspires confidence in potential customers.

    How to Pick the Best Website Builder

    A Do-It-Yourself website builder is an excellent option for small business owners who want to build a website but have no experience in coding or web design. Up until now, you had to be well-versed in HTML and CSS code if you were to construct an effective and professional web presence.

    Today, however, there are many DIY web design choices available to you. As a general rule of thumb, an optimal DIY website builder will cover the various technical aspects of design and development. This will enable you to focus on unique content so you can get your small business website up and running in a functional and timely manner.

    Many of the builders on the market offer a free basic plan, giving you a chance to test them out so you can determine which one best meets your needs. Here are our picks for the most reliable top website builders for small business owners.

    Weebly

    Like most DIY website builders, Weebly is user-friendly. It is a robust and reliable drag-and-drop builder, and its implementation requires no technical knowledge. Weebly features comprehensive web-building tools and an intuitive interface. Any small business owner can build a professional website on Weebly within a couple of hours.

    Weebly offers a wide variety of publishing and content tools that help small business owners create a highly customized website, including G Suite for Business, which helps to distribute branded emails. As an upgrade, Weebly can also provide an e-commerce solution to help business owners sell online.

    Wix

    Wix is an industry-leading, cloud-based development platform. It lets small business owners build a professional website with ease. Like Weebly, Wix provides an intuitive, drag-and-drop interface. With the purchase of an upgrade, Wix will also include a domain name for your business website as it provides free and secure hosting.

    This DIY web-building platform allows small business owners to easily create customized forms and provides a way for customers to book appointments online. Wix also enables small business owners to create mailing lists, receive customer subscriptions, send invoices and receive payments quickly.

    BigCommerce

    BigCommerce is rich in features that appeal to small business owners. It is a scalable, all-in-one e-commerce solution that helps business owners get the best possible return on investment.

    BigCommerce features leading built-in marketplaces such as eBay and Amazon. It also boasts secure hosting, unlimited bandwidth and no transaction fees. BigCommerce precipitates a small learning curve, but it does not require any technical knowledge to master. It is a unique e-commerce solution designed to grow with your business.

    For small businesses, engaging a professional design firm is often a financial stretch. Today’s technology has made it easier for business owners to put together a respectable website without having any coding skills.

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  • Small Business Financing: What Are My Options?

    Small Business Financing: What Are My Options?

    One of the biggest decisions that small business owners face is determining how they will finance their business. As only a very small percentage of business owners can afford to finance their business ventures outright, it is necessary to explore all of the options that are available. While a traditional loan may prove to be beneficial for some small business owners, other methods of financing may spare you the cost of high interest rates.

    Traditional Bank Loan

    Many find that they feel most comfortable with securing a loan through a traditional bank. If you are a member of a credit union or have a long-standing relationship with your local bank, this may be the case for you as well. Others, however, find that the interest rates are much higher through banks than through other avenues. This, of course, will largely be dependent upon your credit score.

    SBA Loan

    The Small Business Administration (SBA) is an organization that is committed to providing assistance to small business owners. Aside from providing valuable resources and information, the SBA also provides low-interest loans to small business owners. Many find that these interest rates are lower than that of a local or national bank, while the terms are also generally more flexible.

    Fundraising

    The word “fundraising” likely conjures up notions of elementary school bake sales for most; however, this concept is not limited to school children. Hosting a fundraiser can be an excellent way to raise money for your business while also spreading the word about your mission. This is especially popular when events are held on a local level, as many communities relish the opportunity to support a local business.

    Investors

    Securing an investor or two is a great way to get your business going. In some cases, these investors will own a portion of the company in exchange for the financial backing. In other situations, investors act as “angel investors” and hold no stake in the company but generally require a 20 percent return on their investment. To secure either type of investor, it is crucial to map out your business plan and develop a strong pitch.

    Crowdfunding

    Similar to fundraising and investors, crowdfunding relies on financial assistance from others in order to get your business off of the ground. Today, there are numerous crowdfunding platforms online where people from around the world can easily locate your business. With this avenue, several people will usually donate small amounts, which add up over time. To be most effective, incentives are usually offered based on the quantity of the donation. For instance, a small donation may receive a bumper sticker, while a large one may receive a free product after the business has launched.

    Bootstrapping

    Bootstrapping can take on many different meanings when it comes to small business financing. It may mean that you finance your business ventures with your own personal finances. In this case, you do not have to worry about interest rates, keeping investors appeased or paying off other loans. This method, however, does come with more risk to your personal finances. Other means of bootstrapping may involve renting equipment instead of buying it and trading products or services with other businesses.

    The type of financing that is best for your small business will likely depend on a variety of factors. These factors may include the amount of money that you require, along with your personal finances and credit score. In either case, there are a number of ways to raise money for your small business. Before committing to any of these options, be sure to read the fine print of the offer and consider what the final cost will be.

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  • AI and the Retail Store of the Future

    AI and the Retail Store of the Future

    It’s no secret that brick-and-mortar retailers are struggling. More consumers are shopping online and the trend is expected to increase. In fact, a 2017 study by Square and Mercury Analytics showed that 80 percent of Americans have made an online purchase within the past month. While the days of the physical store may seem numbered, AI has the power to reverse this trend and help bring retailers into the 21st century.

    Data

    One of the most immediate and far-reaching benefits of using AI involves extracting value from data. Retailers have access to an abundance of consumer and behavioral information. However, a study by McKinsey found that about two-thirds of this data isn’t utilized due to a lack of data-processing procedures, appropriate technology and analytic talent. Implementing AI would allow retailers to use the mountains of data available to them to predict what consumers might buy next and focus their resources accordingly.

    Understanding Clients

    AI can also give retailers better insight into the minds of their clients. Natural language processing (NLP) is already being used to make chatbots more personable and intelligent. With real-time access to customer inquiries and language, developers can train NLP algorithms to better understand human language and, in turn, meet the needs of their clients. Zendesk reports that 40 percent of customers switch to a competitor because of their reputation for great customer service.

    Pattern Identification

    NLP can also help make meaningful connections between data that might otherwise go undetected. Consumer buying trends would be easier to identify, recommendations would become more intuitive (backed by data) and overall customer satisfaction would also increase. It could even help retailers identify previously unknown customer segments.

    In-Store Assistance

    Several big-box retailers are currently testing AI-powered technology in their stores. Target has armed its sales associates with hand-held POS systems that can track inventory in real-time across the company, arrange for shipping and take customer payments, making the shopping experience more streamlined and efficient. Lowe’s is currently using its brand name LoweBots (AI robots) in the Bay Area. These robots can answer customer questions, help clients locate items throughout the store and track shopping patterns, which can be re-applied to AI algorithms to improve company business decisions.

    Surveillance

    AI-based facial recognition software is already being used in some stores to track specific user activity. While some customers may not be thrilled about this level of surveillance, there are also less intrusive methods of observing customer behavior like floor-level cameras, which can track how long customers spend in a specific area of a store. They can also estimate gender and age based on video of shoes. This technology could have significant implications for inventory management and marketing strategies.

    Customized Experience

    The ability to provide a truly customized shopping experience is arguably the most significant benefit of AI. With aggregated data from sources like social media and online profiles, retailers can create product recommendations that really reflect the personal interests and tastes of the customers. AI would also allow retailers to crowdsource customer orders to gauge the overall reaction of clients to specific items and the potential popularity of these items.

    If brick-and-mortar stores are to compete with big-box stores, successfully combining the physical with the digital is essential. According to the Boston Consulting Group (BCG), retailers who implement AI see a 6 percent to 10 percent boost in sales, which is two to three times faster than average. In order to remain competitive in this new world of e-commerce, traditional stores must adapt and take advantage of the latest advances in AI to secure their place in the future of retail.

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  • 5 Best Practices for Terminating an Employee

    5 Best Practices for Terminating an Employee

    No matter the circumstances, firing an employee is always difficult. However, by keeping a few important best practices in mind, you can ensure that the situation is handled as fairly, legally and compassionately as possible. Here are some helpful tips for terminations that are as stress-free and smooth as possible.

    Give a Warning First

    Don’t fire an employee out of the blue. First, give them a warning, or let them know that they are on notice. If an employee is warned that they may be terminated first, they will be less blindsided, angry or taken aback if the termination ultimately does happen.

    Pick the Right Time and Place

    When choosing to terminate an employee, pick a place that allows the utmost privacy. You don’t want the employee to be embarrassed or to have immediate contact with coworkers. Try to have the meeting at the end of the day, when he or she can naturally pack up belongings and depart.

    Have Someone Accompany the Terminated Employee

    Once the employee is terminated, make sure that someone from the company escorts him or her to pack their belongings and leave. You want to ensure that the employee doesn’t access the company’s computer to send or destroy files — or to take or destroy physical files. Company supervision can help make the situation less tense and ensure that all company material is protected.

    Be Kind, But Honest

    In your termination meeting, don’t be cruel to the employee, and have compassion while delivering the news. However, it’s important not to sugarcoat the information. Be straightforward about their firing, as well as the reason they are being let go. This will help ensure that the firing comes across fairly and clearly — and also that an employee doesn’t become too angry or upset at the office.

    Don’t Forget to Prepare

    Before you have a termination meeting, prepare well first. Gather data that supports the termination, have a witness or several to be at the meeting and prepare yourself to have a difficult conversation. If you prepare for a termination meeting properly, the meeting may be difficult or uncomfortable, but ultimately, it will go as smoothly as possible.

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  • Why Recruiting Firms Make Sense for Small and Medium-Sized Business

    Why Recruiting Firms Make Sense for Small and Medium-Sized Business

    Small and medium-sized businesses compete with each other and large businesses for market share and building a strong customer base. They also compete with businesses of all sizes when looking for the most talented people to become their employees.

    Many small businesses don’t have an HR department, and recruiting is done by the owner or business manager. This means that time usually devoted to building the business and making sure it runs smoothly is spent instead on recruitment and hiring,

    Most entrepreneurs don’t have the experience, training and knowledge needed to recruit the best candidates. Using a recruiting firm can make all the difference.

    Benefits of Using Recruitment Firms for Small Businesses

    There are several ways recruitment firms help in the recruitment process:

    1. Keeping the recruitment process legal is one of the most important benefits small and medium-sized businesses gain when they use recruitment firms. A recruitment firm has the needed experience to avoid asking prohibited questions, and it makes sure the prospect signs off for background and credit checks.
    2. Recruitment firms advertise on your behalf if they don’t have enough qualified candidates on their roster.
    3. Recruitment firms save employees money. They advertise, interview, run background and credit checks, and free up your time to run the business.
    4. The prospects sent to you by a recruitment company are candidates, not applicants. The difference is you only interview and hire the most qualified person for your open position.
    5. Employees hired through a recruitment process tend to remain on the job because they are a good fit. When a company hires on its own, turnover is higher — and high turnover translates to higher costs.

    Tips to Get the Most From a Recruiting Firm

    Following are a few tips for getting the most from a recruiting firm:

    1. Look for companies that specialize in your industry. A recruiting firm that specializes in finding engineering prospects is probably not the best choice if you are looking for an accountant.
    2. Be explicit when explaining your needs to the recruitment company.
    3. Though most hires sourced from recruiting firms do work out, occasionally they don’t. The best recruiting firms know this and have processes in place to make things right.

    Businesses have many reasons for hiring a recruiting firm, including saving money, improving the hiring process and reducing turnover. When you are choosing a recruitment firm, use the same due diligence you would when seeking a small business loan.

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  • Three Things to Know About Independent Contractors Vs. Employees

    Three Things to Know About Independent Contractors Vs. Employees

    Growing companies are increasingly turning to independent contractors as a way to cut costs. These business owners may be seeking to save on benefits packages or trying to avoid a large permanent payroll. While independent contractors can provide flexibility, there are substantial penalties if you don’t use them properly.

    Why Independent Contractors Are Different

    When you hire an independent contractor, you’re considered to be hiring another business, not an individual employee. This means that you deal with an independent contractor in a similar manner as you would a corporation you signed a contract with or a service professional who you visited in their office.

    Because you’re dealing with a business, not an employee, typical labor laws, such as overtime, tax withholding, workers compensation and termination procedures, do not apply. As a general rule, you can do anything not prohibited by your contract.

    When You Can Use an Independent Contractor

    Independent contractors have typically been considered skilled professionals who provide services that aren’t part of your normal operations. Think lawyers, accountants and, in modern times, programmers. There are many other possible services that independent contractors can provide, but the key consideration is that they complete a task with limited training or oversight by you.

    If you find yourself providing extensive training or step-by-step directions to a person you’re calling an independent contractor, you may be misclassifying an employee.

    What Happens If You Misclassify an Employee as an Independent Contractor

    The IRS is one of the biggest enforcers of employee vs. independent contractor classifications, because misclassifying an employee as an independent contractor means you aren’t withholding payroll taxes and the IRS isn’t getting paid. If the IRS determines that an independent contractor should have been classified as an employee, the minimum penalties include paying the back taxes plus interest and penalties.

    In addition, business owners and other responsible officials may be personally liable for unpaid payroll taxes even if the business is a corporation or an LLC. For egregious violations, criminal penalties may also be imposed.

    Don’t think independent contractors are right for you but need to free up cash flow to hire employees? Discuss your options with Merchant Capital Source today.

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  • Financial Tips for Small Business Owners

    Financial Tips for Small Business Owners

    Coming up with a financial plan for a small business involves time, creativity and resourcefulness, especially when working with a small budget. Entrepreneurs often lack the financial business savvy that larger companies benefit from, so starting out with a stable budget and sticking to it is critical for long-term success. Here are a few tips to get you started on your journey.

    Emergency Funds

    The reasons for accessing emergency funds are numerous and can include personal disability, negative publicity, natural or man-made disasters, and loss of inventory. Short-term business loans a better option for handling these unexpected emergencies. They can be deposited far quicker than a large traditional loan and can offer multi-year repayment options.

    Keep your emergency savings account separate from your regular expense account. This will help you resist the temptation to dip into it for regular operating expenses. A good rule of thumb to follow is to have six to nine months of savings to tide you over in the event of emergencies.

    Cloud Computing Solutions

    Migration to cloud computing is becoming a serious trend for small business owners. An Intuit study has predicted that 80 percent of small businesses will have migrated to the cloud by 2020.

    Savings can be realized by a reduction in IT requirements for infrastructure, including servers, physical storage, maintenance and upgrades.

    Workplace collaboration is much more efficient. The ability to access and modify documents from a master copy for all employees saves time. In addition, the web-based software allows you and your employees to access data from anywhere and at any time.

    The ability to integrate with other specialized services such as cloud-based marketing and accounting packages is a great feature that will leave more time to focus your time where it matters, on running your business!

    Retirement Planning

    According to a recent BMO Wealth Management Survey of 400 small business owners, only a fraction are prepared for retirement. A financial advisor can help you determine what your retirement needs are and ensure you have investments in a diversified portfolio.

    Many 401(k) providers are now targeting small businesses and provide low-cost plans for businesses with fewer than 100 employees. It’s a great way to attract employees and help them plan for a successful retirement.

    Seek Out Discounts

    When paying an invoice, always take advantage of discounts offered if it’s paid early and be aware of late payment fees so you can avoid those at all times.

    Check with your vendors to see if discounts are offered. For example, they may be available if merchandise is bought in bulk or payment is made three to six months in advance.

    Just as bundling home services such as internet and cable with one company can result in savings, the same can be realized for a small business. Review your insurance plans and your telecommunications and internet providers to see if you can leverage savings through this option.

    Hire Professional Help

    Sometimes it’s necessary to consult with professionals to avoid unnecessary financial mistakes. An adviser with tax planning experience can help you realize tax savings and has knowledge of possible tax rebates. When you’re filling out an application for a small business loan, a financial adviser or accountant can provide assistance to ensure the right information is being communicated. This information can be critical to obtain approval of funds.

    Preparing a business plan can feel overwhelming, but enlisting a professional can provide accurate financial projections leading to a far greater chance of your business succeeding and thriving.

    Following these tips will help you stay organized and focused on operating your business. They are important elements in navigating your entrepreneurial journey and avoiding common mistakes that many small business owners make.

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  • HR Should Help Find Balance Between Entrepreneurial Spirit & Structure

    HR Should Help Find Balance Between Entrepreneurial Spirit & Structure

    Human resource administrators are tasked with a seemingly endless variety of responsibilities. From recruiting to training and everything in between, HR is the backbone to any successful organization, no matter its size, mission or industry. In a dynamic marketplace that is constantly pushing companies to streamline operations and make their businesses more efficient, HR is also responsible for creating a tone and structure within the workplace that fosters an entrepreneurial spirit while establishing a healthy, cooperative and team-oriented environment.

    While those two ideals can be difficult to balance, they are in no way mutually exclusive if a few key points are recognized and infused into the office environment. Once that balance is found and maintained, the entire organization benefits with the innovation and forward-thinking mentality provided by an entrepreneurial perspective. When coupled with the proper office structure, companies can maintain healthy, robust work environments.
    The Proper Mindset Starts at the Top
    As companies grow, adopting a more structured workplace occurs naturally as part of the typical corporate evolution process. While there are obvious benefits to such a process, creating a uniformity that lends itself to greater efficiency, it can also be tremendously stifling to innovative thinking.
    To combat a company-wide sense of malaise, executives should not only preach a dynamic mindset but put it to use with incentive programs and open lines of communication. Humans are naturally motivated by incentives such as recognition and monetary rewards and thrive within systems that promote desired outcomes. Executives need to establish programs that delineate clear lines of communication among departments and deter employees and supervisors from developing the foreboding sense of repudiation that is so common within growing companies.
    An incentive program that rewards employees for maintaining a perspective that doesn’t necessarily stay in lockstep with an overbearing corporate mindset can be crucial in creating a workforce that isn’t afraid to voice new ideas and never stops trying.
    An Open Office Atmosphere
    Likewise, the office environment itself can be pivotal in developing an entrepreneurial spirit throughout the organization. Giving employees work stations that are more interesting than an infinite row of cubicles can be extremely beneficial in creating a balance between productivity and imagination. Flexible schedules, telecommuting and similar benefits can also enhance innovation by allowing employees to maximize their individual creativity and efficiency.
    Of course, every company is different, and what might work well for one organization could be an unmitigated disaster for another. The most important notion to keep in mind is that the vitality and entrepreneurial spirit that exists in every workforce needs a certain degree of freedom to truly shine. When it does, the entire organization benefits.

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  • 5 Helpful Tips for Managing Remote Employees

    5 Helpful Tips for Managing Remote Employees

    There’s no doubt the workforce is changing today, with more companies allowing employees to work remotely or from out of the office. In fact, today, more than 23 percent of employees do at least some of their work remotely. Despite the benefits of allowing employees to work remotely (boosted productivity, greater employee happiness), managing them can be more challenging than managing employees in-office. However, there are some helpful tips you can keep in mind to ensure that your team is engaged, cohesive and productive.

    Use Video Technology

    Video conferencing technology like Skype and FaceTime has made it easier for remote teams to have meetings. Studies have shown that only 7 percent of human communication is verbal (the rest is nonverbal cues like gestures, glances and so on), so video meetings can help ensure everyone is on the same page. Try having weekly video meetings in order to make sure that everyone is communicating well and that the team stays connected.

    Have In-Person Meetups

    Even though remote workers aren’t required to be physically in the office, it helps bond teams together and make people feel like they’re a part of a company if they get to meet in person every so often. If your employees are scattered across the world, try having a meet up once or twice a year. If people all work in the same city or region, try having everyone meet once a month. In-person meetings strengthen the bond between team members, and they can help boost morale.

    Send Company Swag

    Remote employees can feel disconnected from the organization they work for. To build a sense of loyalty, send them company swag, like letterhead, pens, T-shirts and so on. Swag can help make them feel like they are part of the group, and it can also help them feel more professional.

    Don’t Always Talk Work

    Most likely, if you’re communicating with a remote employee, you’re talking about work-related topics. However, talking about things other than work can help build a good rapport between managers and employees. When communicating with your remote employees, ask them about how they’re doing and make a little small talk. Having a good relationship with your employee that extends beyond simply discussing work tasks will help build trust and loyalty and will make work a more pleasant experience for everyone involved.

    Let Them Know They’re Valued

    Every so often, make a gesture so that your remote employees know that they’ve done a good job. Send a small gift card or flowers if they’ve finished a big project, or send out a company-wide email acknowledging a job well done.

    Managing remote employees can be challenging, and it requires different skills than managing employees in the office. However, with a little time and effort, the arrangement can work well for both employees and their employers.

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  • Should You Stand Alone or Join the Masses? Where to Sell

    Should You Stand Alone or Join the Masses? Where to Sell

    E-commerce sellers face the choice between trying to take advantage of existing marketplaces like Amazon or building their own store. Which path is best for you depends on your business goals.

    Getting Eyeballs

    Amazon claims over 300 million active user accounts. As soon as your product launches, you’ll be shown in search results, category listings and recommended product pages.

    To get people to your own online store, you’ll need to invest in pay-per-click advertising, social media marketing or some other marketing strategy. Even if you have the cash to fund a large campaign, building up your own following will take time.

    Building Your Brand

    Online retail platforms aren’t geared towards allowing brands to stand out. Instead, their goal is to make customers think to come to their site first, and then customers pick out individual products based on reviews and pricing. Customers may or may not remember your brand when it’s time for their next purchase.

    When you have your own store, you have total freedom to build your own identity. Instead of saying “I got it on eBay,” customers say “I got it from [your company].” That sends referrals and repeat customers straight back to you.

    Avoiding Copycats

    Sellers on online platforms have been plagued by copycats. Successful products are often quickly duplicated with cheap imitations that are listed alongside the original. Even if you have full trademark or patent protection, the process of having the imitators taken down can be time-consuming and expensive.

    Having your own store doesn’t stop imitators, but when customers are already going to your own store, it isn’t as easy for the imitators to get their knockoffs in front of them. In addition, your brand identity and reputation for customer service can help put you ahead even when customers are aware of the cheaper options.

    Getting Started

    Using online retail platforms can make sense when you’re focused on mass-produced items and price competitions, but when you need to create your own identity, building your own online store is a wise investment. While it can be costly to get started, a small business loan can help you cover those costs while you grow your store into a source of sales that will return many times your original investment.

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  • Three Ways to Deal with Conflict in the Workplace

    Three Ways to Deal with Conflict in the Workplace

    Workplaces are diverse environments. They often have lots of employees, who come with different personalities, work tendencies and backgrounds. Conflict is bound to arise! Here are a few tips on how to deal with conflict in a healthy way:

    1. Peer Mediation

    This type of conflict resolution was first developed for teenagers, but it is also valuable in a work environment. Instead of a top-down supervisor approach, install a peer mediation system in your workplace. A trained, impartial third party in the human resources department can do wonders to solve conflict. Both parties are able to meet and discuss an issue without the fear of a supervisor’s judgment. Human Resources representatives can offer a private, safe place for employees to resolve their conflicts.

    2. Personal Responsibility

    Instill a culture of responsibility in your work environment. Let your staff know the issues that require a supervisor or a third-party mediator and the ones that can be dealt with by themselves. Instead of a battle of wills, encourage your employees to take ownership of their conflict. Have them listen in order to understand all sides, and ask the difficult questions: What can we do to help this situation? How can we make it better? By putting the responsibility in the hands of your employees, you allow them to solve conflict on their own. When employees deal with conflict themselves instead of running to a supervisor, they’re communication and personal responsibility skills improve. Which means that they will be less likely to have conflicts in general and will pick their battles in the future.

    3. Stop Conflict Before it Starts

    As a supervisor, you should be doing everything you can to foresee tense situations before they arise. Do you have a big personality who runs over everyone? Be up front with him or her, and communicate your expectations. Offer specific guidelines on how to help with a work project. When expectations are clear, there is less chance of miscommunication, meaning less conflict.

    Nip conflict in the bud! With these helpful tips, you can stop conflict before it starts and handle any that does crop up in a positive way. It’s up to you to create a happy and healthy environment in the workplace.

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  • The Cost Of Convenience

    The Cost Of Convenience

    We’re all willing to pay a little extra for the sake of convenience – whether that’s buying an Amazon Prime membership so that we can have our purchases delivered the day after we make them, or stocking up on ready meals to cut down on the time we spend in the kitchen. There are even a number of subscription services (Graze, Gousto and the like) for time-strapped individuals who don’t have a spare moment to sit down and plan out a healthy diet.

    But how much does convenience cost us – and is there a point where it really isn’t worth its while? Let’s take the example of pre-made sandwiches. If you’re short on time when it comes to lunch, spending three dollars on a sandwich might not seem like such a bad deal – especially when there are more expensive options available. However, break down that sandwich and cost out the constituent parts and you’ll likely find that making the same meal yourself would have cost slightly less than a dollar.

    In the example above, you pay approximately two dollars for the convenience of not having to make and transport your own lunch. Is it worth it? Maybe. It depends a lot on how much you value your time. Let’s say that making your own lunch each day adds an extra ten minutes to your morning routine. Those ten minutes save you two dollars, which makes the hourly rate of your savings twelve dollars. If you rate your time as worth twelve dollars or less, then you’re effectively making a saving by making your own sandwich. If you consider your time to be worth more than twelve dollars, by all means grab lunch on the road.

    Coffee is another fine example. Most people won’t hesitate to pay two dollars or more for a fresh cup of coffee in the morning, but by some estimates they could be paying anywhere from ninety cents, to one dollar ninety cents just for the convenience of getting their morning brew made for them at their local Starbucks. That may not seem like much in isolation, but assuming they drink just one cup every working day, the total savings they might make by brewing their coffee at home could be as much as five hundred dollars per year.

    Of course, this numeric approach isn’t perfect – convenience isn’t just about saving time, after all – but it’s a useful thought experiment to determine whether the little conveniences that you pay for on a daily basis are worth it after all. It’s surprising how much small expenses like this can mount up, and when you look at the figures you’ll likely be surprised by just how much you’re paying for convenience.

    The solution to a hefty convenience bill is not, however, to cut back on all of these luxuries. Few people have the time or patience to make their own orange juice, do their own dry cleaning, or patiently put together nutritionally-balanced meals each day. Instead, consider examining each convenience and consciously deciding whether it’s worth the money it costs. The internet abounds with convenience items that are obviously not worth the added expense – cut these from your daily life, while preserving those that genuinely save you time and energy and you could be on the road to significant savings.

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  • The Six Most Common ‘Bad Boss’ Habits

    The Six Most Common ‘Bad Boss’ Habits

    Most employees have at least one horror story about an awful boss they had to deal with at some point in their career. Indeed, a recent survey by Monster saw more than a third of respondents rate their boss as “horrible” or worse. With that stark statistic in mind, how can you tell if there’s a bad boss wreaking havoc in your company? Here are six warning signs that you shouldn’t ignore.

    1. They’re Never Wrong

    However good a manager is at their job, they cannot possibly be perfect. If they never seem to put a foot wrong forward, consider whether it’s due to their unrivalled talent, or simply because they’re offloading their failures and missteps onto the employees beneath them.

    2. They Manage Everything

    Even some of the better bosses fall into the trap of micromanagement. Apart from being an inefficient use of resources, micromanaging can make employees feel as though they have no control or responsibility, and it can negatively impact their performance.

    3. They Take All The Credit

    The polar opposite of the boss who blames their mistakes on their employees, the credit hog instead soaks up all the acclaim for any projects that go well. If the recognition for the achievements of a team is being lapped up solely by their manager, it might be time to intervene and make sure that everyone who contributed gets their fair share.

    4. They Have Favorites

    It’s important for a manager to be at least somewhat impartial. Although they’ll naturally have varying relationships with the people on their team, it’s crucial that they don’t discriminate or pick favorites. A good boss should be able to treat everyone who works for them equally, regardless of their personal feelings.

    5. They Don’t Help Their Employees Grow

    One of the things that great bosses do well is to cultivate their employees. Ineffective managers, on the other hand, will often be too lazy or disinterested to even think about helping their workers grow in their careers — and might even be afraid of allowing anyone to advance in case by doing so they make themselves obsolete!

    6. They’re Tetchy

    All of the above traits are bad, but by far the most destructive habit a boss can develop is a bad temper. Negativity, anger and unpredictable behavior not only make for an unpleasant atmosphere, but also a workplace that any sensible employee will want to flee as soon as they can.

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  • 8 Questions You Cannot Ask In A Job Interview

    8 Questions You Cannot Ask In A Job Interview

    The political climate in the U.S has become much more pervasive, and people are not afraid to sue when they are offended. This attitude has permeated much of society and has inspired a series of laws that make certain types of interview questions illegal. A well-prepared candidate knows what an interviewer can and cannot ask and utilizes that information to keep the interview focused on getting the job.

    Any Question Regarding Marital Status

    Companies have a lot of reasons for wanting to know a candidate’s marital status, but asking about it in an interview is illegal.

    Any Question Regarding Age

    Many tech companies are fixated on creating a young and dynamic staff, but they will have to do that without asking about age. There are several federal laws in place that make it illegal for companies to ask about or discriminate against workers based on age, religion and sexual orientation.

    Any Question About Finances

    Most companies get around asking about finances by pulling a credit report on candidates prior to the interview. In some instances, questions about finances are legitimate because the job may require the candidate to handle money. But in general, companies are not allowed to ask a candidate about their finances.

    Have You Ever Been Arrested?

    Candidates need to understand that employers can ask about past convictions, but they cannot request a full arrest record.

    Any Question Pertaining To Health

    The rising cost of health insurance makes companies conscious about bringing on new employees with health problems, but the truth is that a company cannot ask about your health in an interview.

    Your Social Habits

    Employers may look up a candidate’s social media handles, which is a widely accepted practice in the corporate world. But a company cannot ask you about your social habits such as where you vacation, your drinking habits and the friends you keep.

    Any Question About Political Preferences

    Politics has become a hot topic that polarizes people in many ways. As interesting as politics may be, an employer cannot ask about your political preferences in an interview.

    Any Question About Location

    If an interviewer asks a candidate where they live, the candidate does not have to answer that question. Some companies try to avoid hiring candidates from certain neighborhoods or districts, and that is why asking about location is illegal.

    A candidate wants to keep a job interview focused on the job and whether or not the interviewer feels the candidate is qualified. When the interviewer tries to get off-track with illegal questions, the candidate should stand up for their rights and keep the discussion focused on the available position.

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  • 5 Businesses That Can Benefit From Leaderboards

    5 Businesses That Can Benefit From Leaderboards

    A growing trend among small businesses and franchises is the sales leaderboard. This employee incentive mechanism brings a little gamification theory into the workplace. There are many examples of businesses that could benefit from employee leaderboards.

    Below are five such examples — some which might surprise you!

    1. Clothing Stores

    A clothing store can be a big success or fail, and it all comes down to who is on your team. Some employees will do the bare minimum, while others will work with potential customers to fulfill their needs. That extra initiative often goes unnoticed.

    If you own a clothing store, a sales leaderboard will help you become more aware of your top staff. There’s a big difference when sales suddenly go up 15 percent in the first week. Remember, clothing stores typically don’t pay commission — but employees can drastically influence sales.

    2. Grocery Stores

    A busy grocery store suffers when a cashier decides to work at a slower pace. After a handful of slow cashiers are on board, the company suddenly needs to hire more staff to keep up with the customer demand. It is unfortunate and unnecessary.

    An employee leaderboard can work well for a team of cashiers. You can shift the focus to be on the person’s average cashout time. Use whatever metrics you need, but focus on rewarding the specific good working behavior you want to see more.

    3. Call Centers

    Call centers already give out prizes to top-performing staff on a regular basis. Imagine having a scoreboard that tracks the sales performance of each employee in real time.

    You could have daily, weekly or monthly leaderboards. There could also be different teams, so you compete as a group and have coworkers there to egg you on.

    4. Oil Change Place

    Oil change companies see a mixture of motivated and unmotivated workers. Often, the turnover in this line of business is higher than you’d expect. The upsells are a big part of the shop’s bottom line, though.

    Why not utilize an employee sales leaderboard? These workers are typically on commission for any upsold products anyway. The graphical presentation will keep the team pushing through the week — instead of getting bent out of shape anytime a sale attempt fails.

    5. Hair Salon

    A salon’s profit margins are dependent on the average time per cut of each employee on the team. You can control workflows, such as by making rules on who takes the next walk-in client. But the only way to see improvement is to create incentive that’s based on better performance. You could award for average cut time, referrals, product upsells and more.

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  • Why You Shouldn’t Pay for ‘Debt Relief’

    Why You Shouldn’t Pay for ‘Debt Relief’

    By Steve O’Connor

    As a business owner, you’re well aware that even a solid business plan and a great product won’t protect you completely from unexpected downturns. Markets change, your costs can rise — and suddenly, you’re struggling to meet your obligations. This is when you may start noticing sales pitches from companies that offer a quick and easy solution to your stress. Here’s a closer look at how those dangerous scams work, and why they represent a threat to your financial health.

    How ‘Debt Relief’ Companies Work

    Hoping to lure business owners with phrases like “debt relief,” or “corporate credit counseling,” these companies advise you to break your agreement with your funding provider (like Merchant Capital Source), and stop all further payment. They promise that if you let them negotiate on your behalf (for a fee, of course), they’ll reduce your payments by 50 percent or more. These con artists even suggest that their special magic can reduce the overall amount you owe. Meanwhile, they have no stake in your financial success because they earn their income from the fees you pay them for their “services.”

    Why These Offers are Dangerous

    Once you get past the rosy sales language in the pitches, you’ll discover some alarming fine print. Debt relief companies are usually careful not to guarantee any actual results in exchange for the fees you pay them. We’ve even seen some of these so-called advocates convince business owners like you that they’re working on your behalf — and then never even contact us. That’s not a service at all — it’s just dishonest. Meanwhile, you’re left with the same obligations you had previously, and while you thought you were acting responsibly, your funders have heard nothing but crickets.

    Scam Debt Restructuring in the News

    We were saddened, but not surprised, to learn of a New York case in which several people were arrested for defrauding small business owners with promises of debt relief. In one instance, they told a business owner they could reduce the amount she owed by 75 percent in just two days. Using dozens of different company names, these scammers convinced over 100 entrepreneurs to provide access to their business bank accounts. Drawing out weekly payments (amounting to over $1 million total) from these accounts, the “debt relief” agents never contacted any creditors or acted on behalf of the business owners in any way. They merely pocketed the cash until their scheme was detected by the Department of Justice.

    Another recent example involves a fake legal services company that charged a merchant $100,000 to supposedly eliminate $400,000 worth of debt. However, when the retailer was sued by their funder for nonpayment and subsequently hired a real lawyer, they found that the so-called “legal services” weren’t even licensed in the region. Furthermore, the supposed “debt” was actually a negotiable merchant cash advance and the scammers had never even contacted the funder.

    We’re Always Here to Talk With You

    At Merchant Capital Source, we’re committed to supporting you. After all, we’ve already advanced funds because we believe in your business. We wouldn’t risk our money if we didn’t. If you encounter financial distress, just let us know. Our agreement with you allows you to ask us to adjust your daily remittance to us. But we simply will NOT negotiate YOUR agreement with a company who has not invested their money right along with yours, like we have — and who may be engaging in fraudulent activity.

    Here’s our promise to you — and it’s a promise you can bank on: If your business is experiencing hard times, we’ll work with you to find a solution. There’s no need to involve a fraudulent outsider who merely pockets huge fees and encourages you to break your word. If you’d like to talk with us about this, just give us a call anytime at (866) 969-7878.

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  • 5 Reasons Your Best Employees Will Quit

    5 reasons your best employees will quit

    5 Reasons Your Best Employees Will Quit

    Company turnover can be the kiss of death for an HR department. Make sure you keep your rising stars from orbiting to another company. Avoid these top five typical pitfalls to ensure your key players stay right where they are.

    Reason #1: The Manager

    Believe it or not, one of the most common reasons that employees leave companies has nothing to do with the company itself and everything to do with the manager of the company. A manager’s most important job is to keep their A-players happy, and if they fail to do that, they will lose said A-players.

    Reason #2: Undervalued, Overworked, Underpaid

    We understand that small businesses may not have the budget to pay their employees top dollar, but that doesn’t mean that you have to pay them less than they deserve. Likewise, if your top employees have talents that aren’t being utilized or they’re being made to do grunt work that’s beneath their station, you stand a good chance of losing them.

    Reason #3: Your Company Culture Isn’t Conducive

    Even if you’re a small business, there’s absolutely no reason to create a culture of disrespect. While weeding out your company’s worst employees sounds like you’re downsizing, it’s worth it if you’re keeping your A-level employees happy. A culture of disrespect will lead to many of your “good” employees quitting.

    Reason #4: They Got an Offer They Couldn’t Refuse

    Yes, there are plenty of employees who leave because of financial reasons. But there are just as many who leave because, in addition to the financial reasons, they got extrinsic offers as well — a better company culture, additional perks, a healthier office environment. All of these are just as important to many employees as a good salary, so be sure you’re keeping them happy in as many ways as is financially possible for your company.

    Reason #5: There’s No Proper Communication

    Career coach Tanya Ezekiel warns about the dangers of lack of proper communication and gives tips on how to solve the problem. “The key is to be self-aware. Delegate to empower, speak with (not to) your employees, listen to connect, acknowledge their concerns and ask questions to find out how to keep them happy,” she said.

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  • Recruiting in the 21st Century: Trends for 2017 And Beyond

    Recruiting in the 21st Century: Trends for 2017 And Beyond

    The recruiting process of the 21st century is worlds away from the recruiting process of the previous century. Let’s take a look at some of the biggest trends in recruiting and what professionals can expect of recruiting trends in 2017 and beyond.

    Technology Training

    Prior to the 21st century, when people weren’t as dependent on technology, recruiters didn’t have to worry about whether their potential candidates were proficient in the latest technology. Today, however, not only do recruiters have to make sure their candidates have a good grasp on technology, they have to train potential candidates in any area of technology where they may be lacking. In fact, many 21st-century recruiters hire experts in cloud computing to integrate cloud applications, mobile devices and social media.

    Globalization

    Further along the lines of increased technology, today’s recruiters have to be more globally minded than in years past. If a company, for example, has offices in other countries, it’s up to the recruiter to hire and train the staff abroad. What’s more, a stateside recruiter has to make sure that potential hires understand that if they go to work for an international company they may be recruited to work for another part of the company outside the United States.

    Diversity

    Over the past 20 years, the definition of diversity has changed tremendously. The so-called “changing face of America” has made it so that the default standard is no longer white, middle class and male. With that diversity, however, comes a change in recruiting approach. Race — and culture — play an important role in everyday life, and if recruiters wish to get the so-called “diversity” hires, they are going to have to change their approach tremendously.

    These are just a few of the many trends that have emerged amongst recruiters in the 21st century, and there’s no question that these trends will play an ever-increasing role in hiring new candidates beyond the 21st century. What have you, as a recruiter, noticed as an emerging trend? Leave your thoughts in the comments below.

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  • What Makes a Repeat Customer in the Service Industry?

    What Makes a Repeat Customer in the Service Industry?

    People go out to dine because they want all the elements of a memorable experience. And those working in the restaurant service industry know that repeat customers are those who feel happy and comfortable when they enter the restaurant.

    But just how does one keep those customers happy? Well, it’s one of the oldest secrets in the book: The customer is always king. And the ones serving them don’t ever forget that.

    Here are three ways to keep your customers coming back for more:

    Timely Table Service

    It’s all in the finest details. How do you treat your customers? The most renowned restaurant managers know that giving their clients the service they expect is a No. 1 priority. First impressions are also lasting ones. If the guests are seeking an intimate experience, the service doesn’t have to be fussy. But it does have to be on time, and immaculate. Menus should be offered immediately; drinks should be delivered at the soonest possible time.

    Restaurant Standards and Cleanliness

    If it’s all about the experience, then the level of your restaurant’s standard will be a huge factor in getting repeat customers. Make sure your level of cleanliness is on par with your clients’ expectations. Otherwise, chances are they won’t be setting foot in your establishment again.

    How to Handle Customer Complaints

    Addressing complaints is no fun, but it must be done promptly, and with finesse. As politely as you can, try to address the guest’s complaints and concerns. Whether or not the complaint is valid is not the point. How you handle it is.

    When customers go out of their way to complain, it’s not always a bad thing or a sign of failure. If handled correctly, not only will you get repeat customers, but they will likely tell their friends about their experience. And you could gain a few more patrons.

    The service industry is not an easy or straightforward one. You’ll be dealing with all kinds of customers and their wishes. But if you keep these three things in mind, you’re on the right road in this industry.

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  • Alternative Financing: What It Is and Why Banks Fear It

    Alternative Financing: What It Is and Why Banks Fear It

    As alternative financing continues to migrate from the fringes of the finance world to mainstream awareness, new opportunities emerge for those typically shunned by conventional institutions, as well as those seeking local and more progressive funding sources. Ever-growing in number, alternative financing models extend capital and cash to millions while inspiring fear among some in the traditional world of finance.

    Alternative vs. Traditional Finance

    The financial channels and instruments labeled “alternative finance” include investment, donation and reward crowdfunding, microlending, and marketplace peer-to-peer lending. These have emerged as alternatives to the traditional banking system, which includes regulated mainstream banks and capital markets. Examples of traditional financing include bank loans, payday loans, Small Business Administration loans, home equity loans, venture capital, credit cards, charitable grants and equipment leasing.
    Mainstream banks use depositors’ money to fund investments at their discretion, with individuals having no control over, or even knowledge of, the investments. In contrast, alternative finance investors usually invest in a specific, chosen project. Alternative finance allows greater transparency into where people’s money is and what it is being used for.

    Common Alternative Financing Examples

    • Crowdfunding: Crowdfunding, in which large numbers of people contribute small amounts of money toward a specific project, can be based on donations, equity or rewards. Reward-based crowdfunding, the second largest category of alternative financing, provides backers a nonfinancial reward in exchange for funds.
    • Peer-to-Peer Lending: Groups of individuals support a business venture by providing unsecured personal loans in exchange for a return on that investment over time. It’s the largest category of alternative financing.
    • Microfunding: Small amounts of money are loaned to small businesses or entrepreneurs, often in economically disadvantaged areas. These sums are significantly smaller than the minimum banks will fund.

    Scope of Alternative Financing

    As traditional banks increasingly favor established companies, customers with bigger bank accounts and loans of higher dollar amounts, alternative finance companies are filling the gaps. Though alternative finance isn’t exactly new – the first online peer-to-peer lender, Zopa, was founded in 2004 – its market volume has increased exponentially in the past few years, and this growth is expected to continue. According to research:
    • In 2015, the market volume in the Americas jumped from $11.4 billion to $36.49 billion, with $36.17 billion of that volume in the United States alone.
    • Use of alternative finance methods in North and South America increased from 2014 to 2015 by 212 percent.
    • In a two-year period, online alternative finance platforms provided more than $10.8 billion worth of capital to over 268,000 small businesses and startups in the United States.

    Factors Influencing the Rise of Alternative Finance

    Factors contributing to the rising use of alternative finance options include the economic crisis that occurred around 2008 and an ever-advancing level of technology. Specifically:

     

    • After the recession that followed the housing market meltdown, small business owners find obtaining credit or capital even more challenging, as banks apply more stringent criteria and favor large companies and large loans. Banks deny more than 80 percent of small business loan applications.
    • Technological advances extend to the finance world, too. Emerging technological innovations in the financial sector, dubbed “FinTech,” allow for online collection of information, near-instant analysis of lending criteria and extremely fast authorizations, credit checks and financing approval. FinTech also connects crowdfunding platforms to people across the world and expands the network of peer-to-peer financing sources, rapidly and easily connecting those in need of money with those wishing to invest.

    Alternative finance companies threaten the traditional banks’ business models, as well as their market volume. As world technologies and consumer expectations continue to evolve, so must the banking industry.

     

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  • 5 Reasons to Outsource Your Accounting and Bookkeeping

    outsourcing bookkeeping and accounting

    5 Reasons to Outsource Your Accounting and Bookkeeping

    Small-business owners are faced with lots of challenges when trying to accomplish big goals with minimal resources. One of those challenges is whether to outsource various services, including accounting and bookkeeping. Many small-business owners opt to hire an outside firm to manage their accounting and bookkeeping services. Here are five reasons why you should consider outsourcing them too.

    1. You’ll Save Money

    Saving money is the number one reason many small businesses outsource accounting and bookkeeping services. Until a business reaches a certain size, it makes sense to outsource these services. Why? An employee managing accounting might make $50,000 in salary, but when you tack on benefits and overhead, that number increases to upwards of $78,000. Outsourced accounting can cost a company less than half of that.

    Since every dollar you save helps prevent taking out another small-business loan — or allows you to apply funds from a current business loan to something that will generate a return on investment — outsourcing accounting can greatly impact the bottom line.

    2. You’ll Have Experts at the Wheel

    As a business owner, it can be hard enough for you to keep up on the trends in your own industry, let alone best practices in a whole other industry. Since the accounting and bookkeeping world changes rapidly, it takes a dedicated person to understand and navigate those changes — especially because mistakes in the accounting world can be detrimental to a small business. It’s best to have someone seasoned and in-touch with industry changes leading the charge.

    3. You’ll Have More Time to Spend on Things That Matter

    While some business owners see this task as simply tracking expenses or accounts receivable, quality bookkeeping underlines a company’s financial infrastructure, and it takes a lot of time. Leveraging experts and outsourcing these services to an outside team can free up your time to stay focused on things that matter, like growing your own business.

    4. Your Team Can Stay Focused

    In a small business, where every team member is taking on responsibilities outside of his or her job description, it can be easy to pass off or share the accounting and bookkeeping responsibilities. These tasks, however, serve as a distraction from the responsibilities that will help grow your business. It’s best to leverage your team members’ strengths and keep them focused on their roles, and let an outside firm handle accounting and bookkeeping.

    5. You’ll Have Access to the Latest Technology

    With how quickly technology changes, it can be both difficult to know what your accounting and bookkeeping tool options are and time-consuming to determine which is right for your business. An outside firm, however, has the infrastructure in place to manage your accounting and recommend the right tools for your team.

    Leverage the industry knowledge of a specialized accounting and bookkeeping firm to be sure you’re using the best tools for the job; that alone can save you time and money in addition to what you’re saving by outsourcing these services.

    If you think outsourcing your company’s accounting and bookkeeping needs might be right for you, contact three to four providers in your area who can give you quotes. Also consider selecting an accounting and bookkeeping firm that aligns with your company’s values and culture, as the outside firm will become part of your team.

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  • 5 Questions Every Retail Manager Needs Answers to During an Interview

    5 Questions Every Retail Manager Needs Answers to During an Interview

    Working in retail is unlike working in any other industry. It requires organization, a friendly manner, an ability to work under pressure and multi-tasking skills. As most retail managers have only a few minutes to interview job candidates, they must gather as much pertinent information as possible very quickly — by asking these five questions.

    1. What Does Our Brand Mean to You?

    It is usually very easy to find candidates for retail jobs, but finding candidates with a passion for retail is a different matter. If a candidate can demonstrate a passion for your retail business, the chances are this passion will rub off on other members of your team and, more importantly, on your customers.

    2. What Would You Do Differently in Our Store?

    Almost anyone can operate a till and take payments from customers, but not every candidate possesses sales acumen. Ask your candidates to walk around your store for a few minutes prior to the interview, and encourage them to make notes on areas that could be improved. A critical mind in retail is always very useful; and after all, a good idea is a good idea — wherever it comes from.

    3. Have You Ever Had to Resolve a Customer Service Issue Yourself?

    Customer service in retail is often about problem-solving, conflict resolution and proactive thinking. Every retail employee has to deal with irate customers from time to time, and they often need to resolve issues there and then. Ask the candidate to talk at length about a real issue he or she has dealt with in the past. What did they do to appease the customer? What was the outcome?

    4. Have You Ever Received Fantastic Customer Service?

    It is vital that retail employees know exactly what constitutes great customer service. Get the candidate to talk about a specific instance of fantastic customer service they’ve personally experienced. This should tell you everything you need to know about that person’s understanding of this essential area of retail.

    5. Are You Flexible With Regard to Your Working Hours?

    Things may go wrong and staff may go sick, but the retail show must always go on. In order to deal with contingencies, or to react to changing circumstances, you need flexibility in your workforce. A retail candidate who goes on the record to say they’d be willing to be flexible with regard to their working hours will make scheduling a lot easier for you.

    If your candidate scores well in all five questions, you’ve probably found the ideal recruit for your retail business.

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  • How Does the IRS Choose Who to Audit?

    How Does the IRS Choose Who to Audit?

    Each year, millions of people worry about getting audited by the IRS. While all of these people have a chance of being audited, some are more likely to be audited than others. The IRS uses four methods to determine which returns will be selected for additional examination.

    Return Matching

    Every tax return is run through a computer system that matches the return against other information such as W-2s and 1099s. If the information doesn’t match up, either because the filer left a form out of their tax return or entered different numbers, a human IRS employee will review the return.

    In most cases, the IRS will simply send a bill for any additional tax owed. In others, it may send a letter asking for more explanation about why the return doesn’t match the other information. If the error is large or unusual, the IRS may choose to audit the entire return.

    Averaging

    The IRS computers also compare each tax return against the returns of others in the same profession or income bracket. Taxpayers who report income well below the typical average or deductions that are well above the typical average may be flagged for further review.

    There is nothing wrong with having a correctly completed return that doesn’t match the averages. The IRS is simply playing the odds on which returns are most likely to have underreported taxes.

    Related Audits

    If a review of one taxpayer finds underreported taxes, the IRS will often audit related taxpayers. Related taxpayers include the following.

    • A business return and the owner’s personal return.
    • Partners in a business even if the audit relates only to personal returns.
    • Spouses filing separately.
    • Parents and dependent children.

    These types of audits typically focus on transactions between the related taxpayers but may expand to the entire returns if the examiner believes it is warranted.

    Random

    The IRS also selects tax returns for audit at random. Every tax return has at least some chance of being selected, but the odds increase with the complexity of the return and the amount of reported income. The exact selection process is secret because the IRS doesn’t want tax evaders to be able to game the system.

    Because you can never avoid an audit, you should always strive to pay as little in taxes as legally possible rather than taking steps like skipping deductions to try to avoid an audit. If you complete your taxes accurately and keep good records, you won’t have to worry about an audit even if you are selected.

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  • What Does the Ryan Healthcare Plan Mean for Small Business Owners?

    What Does the Ryan Healthcare Plan Mean for Small Business Owners?

    The Obamacare repeal and replacement bill proposed by Paul Ryan last year has been named the American Health Care Act and is working its way through Congress. Regardless of how you feel about the bill, it’s increasingly certain that it will pass so it’s time for small business owners to start planning for it. Here are the provisions that will have the biggest impact.

    Elimination of the Employer Mandate

    The bill entirely eliminates the employer mandate. Employers will no longer be penalized for failing to provide health insurance to employees regardless of the size of the business.

    Employers will be free to choose whether to offer health insurance as a benefit.

    Change From Income-Based Subsidies to Tax Credits

    Obamacare’s income-based subsidies will turn into fixed-dollar tax credits based on age. The credits will range from $2,000 for those under 30 to $4,000 to those over 50.

    This will impact the ability of sole proprietors to lower their health insurance costs. Under Obamacare, sole proprietors could offset their income using business losses or deductible retirement plan contributions to receive a higher subsidy. This option is no longer available with the flat-rate credits.

    Repeal of Cadillac Tax and Medicare Tax Increase

    The Cadillac tax on high-cost health insurance plans will be delayed until 2025, and Republicans intend to eliminate it entirely before that date.

    The 0.9 percent Medicare tax on high-income taxpayers is also set for elimination. This tax currently applies to both employment income and business profits from pass-through entities such as sole proprietorships and partnerships. The 2.9 percent base Medicare tax will remain in place.

    Repeal of Small Business Health Insurance Tax Credit

    The small business health insurance tax credit will be repealed. This credit is currently available to businesses with less than 25 full-time-equivalent employees making an average of less than $50,000 per year. The credit covers up to half of the employer’s health insurance premium contributions for its employees during its first two years of offering health coverage.

    Employer health insurance contributions will remain a deductible business expense.

    What to Do

    Business owners should immediately prepare a budget under the revised system to determine the financial impact of the changes. Business owners who plan to reduce or eliminate health insurance benefits once the mandate is repealed should begin working with their employees to ensure a smooth transition and negotiate appropriate adjustments to the total compensation package.

    While the law will likely change before the final vote, the general framework is in place and forecasting for the worst-case financial scenario will leave you in a secure position regardless of the final outcome.

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  • The Sunk Cost Fallacy and How to Avoid It

    The Sunk Cost Fallacy and How to Avoid It

    Imagine that you are a health-food fanatic and you own two juicers. The first is a top-of-the-line, brand-new model that many celebrities own. It cost you $1,000, and it looks fantastic in your kitchen. Your second juicer is a rickety, ugly, second-hand model that you picked up at a garage sale for $10.

    You use both juicers equally, and over time you notice that the cheap machine turns out better juice and is easy to clean up. The more expensive juicer gives everything a metallic taste, and takes ages to clean.

    Now imagine that, for some reason, you can only keep one of these machines. Which one do you choose?

    If you said the $1,000 model, then you’re not alone. Most people would end up deciding to stick with the option for which they paid the most money, and which brings them the most prestige, even if the results it produces are significantly worse. This is an example of the sunk-cost fallacy, and while it’s amusing when it’s applied to kitchen appliances, it can be devastating in the world of business.

    Real Example of the Sunk Cost Fallacy

    Concorde, the world’s first supersonic passenger jet, was no simple project. It lasted over 20 years and two governments invested multiple billions into its development. For a large portion of that time, all parties involved knew that there was little to no chance of recouping the massive investment, and that the finished plane would not only have a lower capacity, but would also be more expensive on a per-mile basis than other contemporary liners. The project, by all accounts, made no economic sense and yet the project leaders went ahead regardless. Why? The governmental prestige that had been heaped onto the project was clearly an element in that decision, but it also came down to fear: Having spent so much time and money on Concorde, nobody felt as though they could give up before reaping some reward, however meager that might be.

    That’s the heart of the sunk cost fallacy. Nobody wants to believe that they made a bad decision. And nobody wants to wave goodbye to money they’ve already invested.

    How to Avoid the Sunk Cost Fallacy

    So how do you prepare yourself to avoid this trap? As with many fallacies, nobody is completely immune, but in any project, there are a few simple steps you can take to dodge a sunk-cost nightmare. Here are three of them:

    1. Discuss Failure

    Even in the very early stages of a project, make sure to have failure on the table. Discuss it openly. Certainly avoid it if you can, but make sure that you and your team have considered what you might do if the project doesn’t come together. By considering this early on, you create for yourself a mental “emergency exit” that you can later use if things don’t work out.

    2. Weigh Up the Cost of Carrying On

    There is, of course, a cost to failure. Perhaps giving up on a project will make you and your team look bad. Perhaps it will cost the company money. Many people shy away from giving in because of these costs, but it’s important to weigh them up against the costs involved in carrying on as well. When you do so, you may find that giving up is a better and cheaper option than staying the course.

    3. Make Mistakes Acceptable

    Developing a culture in which it’s okay to make mistakes isn’t something that you can do overnight, but it’s a valuable step to take. When people in your organization don’t feel as though they’ll be punished for making mistakes, they are far less likely to try and cover up their errors with further ones.

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  • Managing Your Millennial Workforce: How to Avoid Common Mistakes

    Managing Your Millennial Workforce: How to Avoid Common Mistakes

    We toss the term “millennials” around regularly, but who exactly are these people? They are likely a large percentage of your current workforce.

    Millennials were born between 1980 and 2000. Millennials grew up surrounded by a diverse group and consider working in teams to be the most efficient. Their co-workers are also their friends.

    What Millennials Want

    Millennials like flexibility and want frequent feedback on their job performance. They expect challenges, and are confident in their abilities. They will seek leadership roles and may rebel if they become bored.

    Working with millennials can be interesting, but may require a few specific adaptations to accommodate their unique character traits. Effectively manage your millennials and you’ll have a competent, trained employee pool for your business.

    Keep It Structured

    Millennials are most satisfied in an organized environment. They want routine monthly reports on specific due dates and stable work hours. When planning a meeting, keep it structured with a printed agenda, and be certain to take minutes. Business goals, large and small, should be clearly defined. There needs to be a tool for assessing progress. Define assignments and delineate the benchmarks that indicate success.

    Put Their Attitude to Work for You

    “I can do this” is the mantra all millennials recite. They apply this attitude to everything they attempt. They feel ready to conquer the world and believe they have the skills to do it. Channel that enthusiasm into a positive outcome for your business.

    Let Them Multitask

    Millennials like to multitask; in fact, they thrive on it. If they engage in a phone conversation while writing email and responding to instant messages, don’t interrupt them. And don’t panic; this is a normal fact of life for them. Without a variety of different tasks and goals to pursue each week, your millennials may lapse into boredom.

    Go Heavy on the Technology

    Millennials grew up with smartphones and social media. Use that skill to the advantage of your business. Your millennials have an affinity for networking and group activities, and this can be a plus for your business. They routinely network electronically around the world, and are popular employees because of it.

    Give Them a Voice at the Table

    Millennials have formulated their own opinions and ideas, and they don’t like feeling ignored. They want you to hear them and to take them seriously. Don’t leave them out of important decisions and projects.

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  • Employee Engagement in the 21st Century

    Employee Engagement in the 21st Century

    One of the most important things that an employer needs to understand is that his/her workforce, in the 21st century, is one of the most diverse that it’s ever been in history. And, because of the range of ages that are prevalent in the workplace, it’s important to engage these employees effectively, and not with a “one size fits all” method of engagement. But how and why should you do this?

    The Importance of Employee Engagement

    According to a report by the Human Capital Institute, employee engagement is one of the most important factors in determining how prosperous (read: successful) a business will be. Without employees that feel as though they are a part of the greater good of the company, the company will not survive.

    “The workforce is no longer a ‘do-as-I-tell-you’ machine. Rather, it is a symbiotic collective that expects collaboration, candor, and courage. In return, organizations can reap the benefits of employee engagement and strengthen the relationships that impact their bottom line,” writes HCI.

    How to Engage Employees

    Regardless of the age of your employees, there are a number of ways to successfully engage them. For example:

    Connect With Them

    As a leader, it is your job to try to find not only the common ground that you share with your employees, but things that makes your employees “tick.” What motivates them to do well at their job? That is the question that you must get the answer to from every single person who works for you. Once you find out what motivates them, you can appeal to that motivation so that your employees can do a better job.

    Be Clear About Your Vision for Your Company

    “Success” is not defined in the same way by different leaders. If there’s something that you want for the company, make sure your employees know what it is. As they reach — and exceed — your goals, make sure you congratulate and thank them for a job well done.

    Provide a Safe Space for Collaboration

    Studies have proven that employees who are given a safe space to collaborate with others tend to work better than those who are not. In a team environment, employees can see who on their team has certain strengths to play upon, and maximize results.

    Why Should You Engage?

    Simply put, engagement is not only essential for your company’s success, but for your employee’s personal and professional success within the company as well.

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  • Social Media For Recruiting : Do’s and Don’ts

    Social Media for Recruiting : Do’s and Don’ts

    When used correctly in a business setting, social platforms like Instagram, Facebook and Twitter can be powerful tools in the recruiting process —and not just in terms of weeding out candidates whose social media presences paint a less than desirable picture of a candidate (more on that later).

    Despite the benefits that using social media for both recruiting and attracting top talent can have, just 17 percent of HR managers currently use social platforms (apart from LinkedIn) in any part of the hiring process. Set yourself apart by being one of the small amount of companies that are using these tools to their full potential, beyond just creating a well-crafted social presence.

    Do: Leverage Your Social Channels to Find Eager Applicants

    Unlike prospective employees who find your job posting on sites like Indeed.com, those who follow your social media channels are already aware of your brand, and likely already fans. Reaching out to your social media followers about a job opening first helps you pinpoint a group of people who are already aware of what your company is all about, and may already be eager to join your team. To find motivated people who are committed to your brand, look no further than your own follower list.
    Do: Reach Out To Potential Hires Via Social Media

    Encourage your followers who are interested in applying to reach out to you via Instagram or Twitter’s direct messaging systems (or include an HR email address on your post.) The benefit of the DM is that you can quickly look at the interested party’s own social media page, and get an instant snapshot of who they are, what other companies they follow and how they brand themselves.

    Don’t: Make Hiring Decisions Based Directly Off Candidates’ Social Media Accounts

    While this practice is rising in popularity, the legal and ethical boundaries of making hiring decisions off of someone’s personal social media accounts are murky. Seventy-four percent of companies that choose not to use this method cite the reason of dubious legality. The danger here is that it may subject you to unintentional discrimination by exposing you to a candidate’s “protected characteristics” — such as race, gender or age — which legally cannot influence your decision.

    Don’t: Forget to Maximize Your Social Presence First

    Lastly, it’s important to note that the method of using your social channels to attract promising talent is dependent on how well-crafted those channels are. Before you put out the call for talent on Instagram, for example, make sure you’re putting your best foot forward on your own account. A robust and curated presence will attract followers, and, with the right strategy, future employees.

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  • Do You Need an Accountant to Do Your Small Business Taxes? Maybe Not

    Do You Need an Accountant to Do Your Small Business Taxes? Maybe Not

    Tax season is here. Do you need help getting the paperwork filled out and filed to fulfill your obligations? While many Americans have simple finances, it’s a good idea to seek professional guidance if you’ve had any major changes to your financial life this year. For example, if you bought a home, took out a small business loan for a new venture or added to your family, your tax situation may be different.

    Many people assume a Certified Public Accountant (CPA) is the only choice for getting their taxes done right, but that’s not the case. There are several tax preparation professionals to choose from, each with different qualifications and areas of expertise. Knowing the differences will help you make an informed choice to get your taxes filed correctly.

    Annual Filing Season Program Participants

    Tax preparers who complete coursework and take an annual test of their tax preparation knowledge are registered with the IRS and can help you complete your tax returns. They are also allowed to represent you to certain IRS agents in the event of an audit, but only if they prepared your return in the first place.

    There are no minimum education requirements other than the IRS coursework, and for this reason a tax preparer of this caliber may be less expensive than fully credentialed ones. You may find them working for national chains or elsewhere in your community.

    Enrolled Agents (EAs)

    An Enrolled Agent is a tax preparer who has passed the IRS’s Special Enrollment Examination, which tests them on all aspects of tax planning, filing for individuals and business and representation (helping you through an audit). To maintain their license from the IRS, they also need to have completed continuing education courses every three years. A college degree is not required for EAs, though individuals may have a diploma.

    In many ways, an EA is the ideal choice when you need help preparing your taxes because it’s their main focus. If you need more comprehensive help with your business finances or your personal investment planning, an EA won’t necessarily be able to help you with those extra services.

    Certified Public Accountants (CPAs)

    Most people immediately think of accountants when tax season arrives. CPAs are licensed by the states they work in, and each state has a different exam and licensing requirements. To prepare for the CPA exam, accountants complete an accredited university program; they also complete continuing education credits to maintain their license.

    While some accountants specialize in tax preparation, others focus on a range of services, including payroll, bookkeeping, preparing financial statements for businesses and analyzing business finances. CPAs are a great choice if you own a business and are looking for a one-stop shop for financial services. If you only need tax preparation help, though, you may be overpaying if you hire an accountant.

    Tax Attorneys

    Lawyers may choose to specialize in many areas, and tax law is one of them. Attorneys are licensed by the bar association in the states where they practice; to be admitted to the bar, they need to have passed the bar exam. Lawyers are highly educated, having graduated from an undergraduate university program as well as an additional three years of law school.

    Tax attorneys well versed in legal matters can be particularly helpful in the event of an audit or more serious tax problem. Some may also deal in tax preparation and filing, but their fees are likely to be higher since you’re paying for a great deal of education.

    Finding a Tax Preparation Professional

    Once you’ve decided which tax professional is right for you, you can search for one in your neighborhood through the IRS database. It’s always a good idea to check references as well. When you choose the right professional, you can build a strong relationship for years to come.

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  • Top 5 Ways to Slash Your Small Business Tax Bill

    Top 5 Ways to Slash Your Small Business Tax Bill

    Few times of the year are as dreaded by small businesses as tax season. For many people, tax season is a process of going through a big shoe box of receipts to determine the possible damage. However, it also presents an opportunity to make important deductions and receive credits for your hard work. Here are the top five ways to slash your tax bill this tax season.

    1. Get Paid to Travel

    The majority of business-related travel is tax-deductible. Such expenses as airfare, hotel stays and car rentals can be deducted as business expenses if the reason for travel is for business operations, expansion or training. Conference fees are often deductible. Meals are deductible up to 50 percent. For mileage related to your business, you have the option of using the standard mileage rate or the actual expenses related to the use of your vehicle, including the actual gas expense, repairs and insurance. Keep up with receipts related to travel, and account for the purpose of the trip, the reason for the purchase and the amount of the purchase.

    2. Account for Interest

    As a business owner, you have likely accumulated some business debt through a small business loan or business line of credit. Business financing can help get your startup off the ground, and the interest you pay is generally tax-deductible. Keep up with the business loan documents that show the legitimate business purpose of the loan and the terms of the agreement.

    3. Deduct Expenses Related to Your Home

    Many small businesses are operated out of the owner’s home, entirely or in part. Take all deductions that apply to your specific business situation, such as:

    Ask your accountant or use tax preparation software to see if you qualify for other expenses related to the use of your home.

    4. Make Charitable Donations

    Many business owners are aware of their ability to get a deduction for charitable donations; however, there may be more practical ways to donate than simply writing a check to a charity. For example, if a stock is donated, the value of the stock at the time of the donation is factored in, not its original purchase cost. If you have stockpiles of unused inventory, consider donating it and claiming the charitable deduction. If you have a business asset you would otherwise dispose of, consider donating it instead.

    5. Prepare for Next Year

    It is never too early to start preparing for the next tax season. Remember, you do not need to be a tax expert to start masterfully preparing for the next season. A large part of tax filing involves organizing your documentation for the accountant or tax expert to review; implementing strategies into your daily, weekly and monthly routine can help you be prepared for the next filing season. Some quick tips for an efficient accounting system include:

    • Sort papers – Don’t leave papers around to pile up on your desk. On a daily basis, sort papers into different categories and place them in labeled folders, including receipts, invoices, product purchases, bills, receivables and other categories specific to your business.
    • Reconcile receipts with account statements – Pair up your statements and receipts for clarity.
    • Install accounting software and use it throughout the year.
    • Sort electronic bills into folders that are updated automatically, such as emailed receipts that are directed into a certain email folder.
    • Schedule time every month to run financial reports and review information for taxes.
    • Make automated tax payments for payroll, self-employment or anticipated taxes.

    These tips and tricks can help you minimize your tax bill and be better prepared for next year.

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  • Best Questions Recruiters Should Ask Candidates in 2017

    Best Questions Recruiters Should Ask Candidates in 2017

    As a recruiter, you’ve probably made a New Year’s resolution to start asking better interview questions. But they can be hard to get right.

    How is the future of work and business affecting the way we have our first conversation with a potential staff member?

    It’s not easy. Here are a few questions you should be asking in 2017 that will help you choose only the best candidates, and further your company growth.

    1. “What motivated you to apply for this post?”

    This is the age of being up front and honest with people. As social media both reveals and hides our real character, it’s vital for employers to know how to assess someone’s motivation for a particular job. When you get the candidate answering this question, you get a clearer picture of what value they bring to your team.

    2. “How do you think you can contribute to our organization’s mission?”

    Dave Kerpen, CEO of Likeable Local and author of “Likeable Social Media,” told Business Insider that this particular question shows the moral of a person, and how it can sync with a company’s vision. “This question can lead to a great discussion and a quick determination about whether there’s a mutual fit,” he says.

    3. “Tell me how you deal with change.”

    Now, more than ever, those on your team will need to learn how to adapt. From this question, and even from reading body language when you ask this question, you can get a better idea of how open or closed off your candidate will be to embracing change. It’s the only way to survive the future of the workplace.

    4. “What was your path to get here?”

    Although a journey to a particular career has as many different paths as the personalities who could land the job, knowing a person’s creative journey will give you insights on how they make decisions in crucial moments. It’s a question Hari Ravichandran, founder and CEO of Endurance International Group, says can go a long way in learning about someone.

    5. “Are there any personal opinions you used to have, but which you’ve changed your mind about completely?”

    Humility is key on any team. If someone can admit to thinking wrongly, and show that they are willing to change their stance, this reveals that they are open to learning, and can be trained easier than others.

    Remember: knowing how to profile a good candidate means you may have to do a bit of mind-reading, and decipher body language. But these questions can help provide deeper insights — which will lead to wiser decisions and better employees.

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  • Rethinking and Reimagining the Workweek

    Rethinking and Reimagining the Workweek

    The notion of the five-day, 40-hour work week appears ingrained as the American standard, from pop culture (such as the classic Dolly Parton song, “9 to 5”) to federal labor law and, of course, in companies across the country. This standard, however, has been followed for less than a century. Its application is far from universal, and its effectiveness is increasingly challenged as the workplace, workers and work itself changes.

    History of the 40-Hour Work Week

    In 1926 Ford Motor Company became one of the first American companies to adopt a five-day, 40-hour week for its employees. Official explanation at the time was to grant lower-wage workers the luxury of more leisure time, though Henry Ford later admitted the shift intended to boost productivity, since workers were expected to increase their efforts during the shorter time on the job. Also, with more leisure time the employees were more likely to consume the products of their creation.

    The federal Fair Labor Standards Act in 1938 set the 44-hour work week as standard across most industries, and amendments reduced this to 40 a few years later.

    Arguments Against the Conventional Work Schedule

    Requiring all employees to adhere to the same 9-to-5 schedule can negatively impact individual and company-wide productivity.

    • Individual efficiency: People naturally follow different biological rhythms, with some people at their most productive in the morning while others’ energy levels peak at night.
    • Distractions: The office environment where all employees are present on the same schedule provides many more distractions and interruptions.
    • Emphasis on hours worked instead of work accomplished: The 40-hour week puts the focus on the clock rather than the results.
    • Burnout: Following the same routine, day in and day out, leads to mental exhaustion and contributes to burnout. Burnout also results from working much more than 40 hours, which frequently happens in industries where 40 hours are viewed as a minimum.

    Alternative Work Schedules

    There is no one-size-fits-all schedule and companies seeking an alternative to the traditional work week must evaluate business needs and balance with staff preferences. Options to consider include:

    • Four-day workweek: Instead of five eight-hour days, employees work ten hours for four days.
    • Telecommuting: Technology allows for collaboration, communication and production from remote locations. Working from home has fewer distractions and reduces commuting costs, time and carbon emissions.
    • Flex scheduling: Employees can be permitted to schedule their own hours, working when it’s better for them, as long as the work is accomplished as required.

    Instead of holding onto the relic of the 40-hour week out of habit, companies should consider schedules that might make more sense for their employees and for their business.

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  • 5 Reasons Millennials Really Quit Their Jobs (& How to Prevent Them)

    5 Reasons Millennials Really Quit Their Jobs (& How to Prevent Them)

    As a small business, you know how imperative it is to attract the best talent. And if you’re savvy, you know that millennials — often reviled as entitled and lazy — are in fact creative, highly ambitious and committed to making the world a better place.

    The problem? They’re notorious job-hoppers: 42 percent change jobs every one to three years. Read on to find out why millennials are so hard to hang on to and what you can do to keep them on board.

    1. They’re Still Figuring Out What They Want to Do

    Partly due to a higher education system that’s not career focused, many millennials leave college unsure of what career to pursue. As a result, they job hop in search of a fulfilling career that makes use of their talents.

    To combat this, help them figure out what they want to do WITHIN your company, not elsewhere, by encouraging lateral movement. Maybe you have a millennial employee who’s an account manager, but you notice she’s an excellent writer. Let her shadow a copywriter and make the switch.

    2. They’re Unstimulated

    While millennials are often unfairly labeled as lazy, in reality, many are workaholics. A major reason millennials leave their jobs is because they don’t feel challenged by the work they’re given. One solution? Give them more work, not less. Millennials are driven by a desire to succeed, and you’ll get the best work out of them if you give them a chance to wow you with how much they can accomplish.

    3. They Don’t Feel Recognized

    Many complain that millennials need constant praise, when what they really want from employers is regular feedback. Assign them a mentor who can give them advice, criticism and positive reinforcement (when appropriate). Don’t forget: The chronically overworked and underpaid generation wants their work to be recognized with adequate pay.

    4. They Want to Make a Difference

    A whopping 85 percent of millennials value work that gives back to the community. If your company isn’t a nonprofit that helps the world in an overt way, find ways to help your activist generation employees feel that their work matters. Even better? Let them organize a company-wide volunteer effort.

    5. Your Ping-Pong Table Isn’t Cutting It

    When people think of what makes millennials happy in the workplace, they tend to think of kegs in the office, table tennis tournaments and unlimited free snacks. While these are fun, try implementing perks that truly add value to millennial’s lives: programs such as student loan forgiveness, company-financed higher education opportunities and quality health insurance.

    When you make millennials happy, you’ll find they’ll become loyal employees who work tirelessly to make your company the best it can be.

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  • Lead Generation Tips for Small Businesses

    Lead Generation Tips for Small Businesses

    Small businesses need to invest in lead generation in order to grow and maintain their customer bases. However, it can be difficult to know where to start. These lead generation tips can help you reach out to your target audience and turn them into paying customers.

    Connect on Social Media

    Social media is an incredibly valuable lead generation tool for small businesses. Even if you don’t have a big marketing budget, you can reach out to people who are likely to be interested in your brand. Twitter is particularly powerful, as it allows small-business owners to look out for and engage in relevant conversations that are already happening on the platform. Interested Twitter users become leads when they follow your brand or get in touch for more information.

    Optimize Your Site

    Is your small business website optimized to turn casual visitors into leads? Your site should include numerous calls to action, which invite readers to get in touch, ask questions, or join your mailing list. Use analytics to learn how visitors move through your site and consider adding calls to action to the pages where visitors typically bounce away. You should also have a contact form, which people can use to get in touch with questions or feedback. The form should be easily accessible from every page of your website. Optimizing your site in this way will help you to avoid losing vital opportunities to connect with your audience.

    Build Your Mailing List

    You need a way to stay in touch with your leads. A mailing list is ideal because it allows you to keep leads up to date with your latest offers, promotions and products. The challenge is finding ways to encourage users to sign up to receive your emails. One good option is to offer a free download, such as an e-book or free trial of your software, to users who enter their email. Once you have a mailing list of interested consumers, send carefully constructed emails to spark their interest and persuade them to return to your site. In this way, you can nurture your relationships with your leads and ultimately turn them into loyal customers of your brand.

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  • Top 5 Ways to Slash Your Tax Bill This Season

    Top 5 Ways to Slash Your Tax Bill This Season

    As the year comes to a close, business owners still have a few opportunities to slash their tax bill. Shrinking their profit margin will help businesses legally position themselves to have a lower tax burden. Some ways to accomplish this objective include when they:

    1. Decrease Revenue

    Small businesses are taxed on the profits they have actually earned, which represents the remaining funds after all expenses are paid. One simple way to lower the tax bill is to decrease revenue. Consider deferring payments received in December until the first part of January, and give vendors and customers a break by sending out invoices later in December, which also gives them less time to pay by the end of December. These methods work for businesses that use the cash-method accounting option. For accrual method-businesses, business owners may want to hold off on providing their goods or services until the New Year.

    2. Pay More Bills

    At the same time businesses decrease revenue, they should also look for ways to increase their expenses. Business owners should pay as many business-related bills as possible during December, including cell phone bills, rent, utilities, insurance costs, professional fees or others. These bills can often be prepaid, or more than one month of service can be supplied ahead of time. Businesses may also want to pay other expenses, such as advertising expenses or other expenses that will likely need to be paid in the first quarter, and the costs to train employees or purchase handbooks. The payment amounts can be used to deduct profits from this year rather than having them affect next year’s profits.

    Many business owners do not pay themselves a salary when they are starting out. However, IRS regulations allow business owners to pay themselves a reasonable salary that is taxed as ordinary earned income. Additionally, business owners can usually receive dividends, at a lower rate, from the profits of their business.

    3. Increase Capital Expenditures

    Businesses may also wish to purchase items that the business will need in the following year. Such purchases may include leasing a vehicle, buying an expensive piece of property, acquiring office equipment or making another capital expenditure. These items should be placed in service immediately to avoid any tax issues. Business owners may also want to stock up on office supplies that they will need, including ink cartridges, stationery, copy paper and pens.

    Businesses may also need to repair equipment and can generally include these expenses in the year the repair is made. Businesses may elect to make a partial disposition if part of an asset was replaced during the year, which allows the business to recognize a loss on that portion of the asset. Small businesses can take advantage of repairs, maintenance or improvements to buildings under safe harbor rules, if the cost is less than $10,000 or two percent of the building’s adjusted basis.

    4. Maximize Retirement

    Small business owners have a variety of retirement tools that they can use for themselves, including Simplified Employee Pension, SIMPLE IRAs and 401(k) accounts. Business owners can shelter more of their income through these mechanisms while allowing for a tax deduction for these contributions. Employers may also want to look into providing employees with a retirement savings opportunity.

    5. Contribute to Employee Benefit Plans

    Rather than offering employees raises or bonuses, employers may want to consider contributing to employee benefit plans, such as contributing more to employee health insurance costs. When an employer gives a raise, the employee only sees a portion of that raise due to the FICA tax, Medicare tax and income tax on those wages. At the same time, the employer pays its share of FICA, Medicare and other taxes. Contributing in this manner saves both parties from having to pay additional taxes, and it lowers the tax bill.

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  • Why LinkedIn Is the Best Online Recruiting Platform

    Why LinkedIn Is the Best Online Recruiting Platform

    LinkedIn is one of the most unique professional services in the vast digital landscape. Where else can people create a profile detailing their career-related experiences, write thought leadership articles, connect with their network, and search for the latest job opportunities using just one website?

    LinkedIn’s seamless integration of a social network, job board and career profile makes it the most powerful job recruiting tool on the web. This comprehensive combination allows recruiters to get a holistic view into the professional story of potential candidates.

    Social Network

    According to Social Times, 92 percent of recruiters use some form of social media to recruit candidates. Eighty-seven percent are using LinkedIn — that’s over 30 percent more than the number using the next highest utilized social network.

    The fact that LinkedIn is a social network dedicated to professional purposes makes it exponentially easier for candidates to tell their career story. And, for recruiters using LinkedIn’s sophisticated recruiting software, it is much easier to target, search for and sift through qualified candidates.

    For both job seekers and those who need to fill positions, the ability to explore the commonalities of others within their network allows for a deeper connection in the initial stages of outreach.

    Career Profile Beyond the Resume

    Resumes, within the confines of a strict format, only let candidates relay limited information. Building out a LinkedIn profile allows candidates to tell the entirety of their experience, including work history, education, side hustles, volunteering, passions and skills. It’s also the only platform where any published thought leadership content is synced up with professional history.

    Recruiters get a better sense of who a person is when exploring a candidate’s profile. Instead of simply looking for key phrases and titles that align with the job opening, recruiters can dig into tangential information that would typically be left off of a traditional resume. This can put a candidate who seemed unqualified at first glance back in the running for the job.

    Job Board Connected to a Social Network

    LinkedIn’s job board feature is different from the rest of the online job boards available. Aside from being integrated into a professional social network, users can receive notifications about a curated selection of jobs based on their past experience, skills and career interests. Recruiters get only submissions from candidates with aligned skills and experience — those that have no correlation to the job description are weeded out.

    LinkedIn also offers sponsored postings that can be targeted towards candidates with the experience and skills that a recruiter may be looking for. While other services have this option, LinkedIn is the only platform that can tap into the treasure trove of data from the aforementioned career profile.

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  • Holiday Celebrations in the Workplace

    Holiday Celebrations in the Workplace

    The winter season is full of holidays that ignite a sense of unity, yet many in the HR field find that holiday celebrations in the workplace leave a large number of employees feeling alienated. While office events and celebrations are conducive to bonding and team-building, planning a holiday celebration must be handled with care to ensure that all employees feel included. This is not always an easy task; however, it is a necessary step that must be taken to ensure corporate wellness.

    Consider Religious Connotations

    While events such as the Fourth of July and Thanksgiving are American holidays, it’s important to remember that many winter holidays are religious holidays. Before planning a holiday celebration in the workplace, consider the meaning behind the holiday. Christmas, for instance, commemorates the birth of Christ, while Hanukkah honors the rededication of the Holy Temple in Jerusalem. Certainly, throwing an office bash that solely recognizes the birth of Christ or the lighting of a menorah could be seen as religious discrimination to those with different beliefs.

    Throw a Seasonal Bash

    Despite the fact that an office may have people who observe various religions, it is still possible to organize a holiday celebration that includes everyone. The simplest way to celebrate the holiday season is to organize an event that is not tied to any one particular religion. For instance, a celebration declared a “winter bash” is acceptable. Opt for decorations that symbolize nonreligious symbols of the season, such as snowflakes or snowmen. The food, beverage and activities should follow the same guideline; seasonal items that are nondenominational.

    Make Attendance Optional

    Workplace celebrations that do include religious symbolism associated with one religious holiday should also include symbolic mementos of others. This will ensure that individuals with varying beliefs will feel welcome and included in the celebration. Keep in mind that not all employees will observe religions that have holidays in the winter. These individuals may feel uncomfortable participating in celebrations associated with other beliefs. In this case, be sure that attendance is optional so that employees can determine for themselves if they feel comfortable attending. By following these tips, companies will eliminate the risk of religious discrimination while boosting morale.

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  • Having Trouble Finding Great Employees? Here’s Why

    hiring great employeesHaving Trouble Finding Great Employees? Here’s Why

    Recruiting is often one of the most challenging aspects of running a business. It’s not just about finding an employee with the right skill set; you want one that fits your work culture as well. If you’re having trouble finding qualified candidates, you may be committing one of these four recruiting mistakes.

    1.You’re Not Mobile First

    Millennials are mobile first. They spend almost a full day (22.4 hours) each week on their phones. If you’re looking for young employees and your recruiting efforts aren’t geared to reach them on their phones, then you’re missing out on a large talent pool. You need to tailor your recruiting efforts to reach millennials where they are, and right now, they are on their mobile devices.

    2. Your Methods are Outdated

    Classified ads, job boards and job fairs are great and should be a part of a comprehensive recruiting plan, but if that is all you’re doing, then you are leaving a lot of stones unturned. Get with the new century and add social media to your recruiting process. Facebook, Twitter, LinkedIn, as well as other social media websites, can be an excellent way to prospect and meet potential employees. Social media also provides an opportunity to see the personality and values of a potential employee. It’s a good way to see if they are a good fit for your business before you attempt to recruit them.

    3. Your Net is Too Small

    It is easy to continue to visit the same well you’ve always visited when you look for new employees. Unfortunately, the well may have run dry, and it’s time to expand your search. Limiting yourself to certain schools, websites or job fairs means you’re eliminating a significant group of potential employees. Instead of focusing solely on the where, make your recruitment about the what, meaning the skills, experience and values you’re looking for in a new employee and then find places that fit your ideal employee profile even if they are outside your normal recruiting areas.

    4. You Want Too Much for Too Little

    Are you in a competitive industry that has a shortage of employees? If so does your compensation package align with the current recruiting environment? If you’re having difficulty finding qualified candidates, it may be because what you’re offering isn’t enough for your particular industry. Take a look at what your competition is offering for similar positions. If you find your compensation is severely out of line with your competitors, it’s time to rethink you’re offering or what you expect from the positions you’re looking to fill.

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  • How to Foster Trust in a Competitive Work Environment

    Competitive Work Environment How to Foster Trust in a Competitive Work Environment

    With employees clamoring over one another for promotions, credit and praise, the work environment can be a stressful place. But HR professionals can honor everyone’s goals while fostering trust and creating a healthy, productive work environment.

    Highlight Individual Strengths

    You hire employees because of the skills they bring to the business. If your business is suffering from lack of recognition, you hire a marketing expert. Weak sales figures demand expert salesmen and saleswomen. Get your employees together to discuss what they bring to the table.

    It’s better to focus efforts on improving an individual’s strengths rather than trying to improve on weaknesses, says Thomas Rath in his revolutionary book, Strengths Finder 2.0. By highlighting what each team member does well, you foster a sense of appreciation and cooperation within your team.

    Ask for Goal Lists

    Employers often make the mistake of being too self-centered. Employees who feel like their every effort only benefits the company are more likely to crave some sort of recognition in return, which leads to competition. Instead, turn the focus back on your employees.

    Ask your employees to make a list of the goals they want to achieve while working for you. What do they want to get better at doing or what numbers do they want to reach? While your employees’ goals and your business goals may overlap (such as “become more comfortable giving presentations”), showing your employees that you care about their life satisfaction will reduce interpersonal conflict and boost individual morale.

    Reduce Anxiety

    When employees are anxious, their productivity suffers. How can you focus on crafting a winning presentation when you’re stressed out about your coworker one-upping you on another project? Take steps to reduce anxiety and allow your employees the head space to flourish.

    Make sure employees know that they won’t be punished for making mistakes. Encourage your team members to voice their opinions and brainstorm different ideas. Set clear priorities for your team and stick to them. Put any rules, policies or job expectations in writing so there are no surprises. Give everyone plenty of notice when an audit or performance review is coming up. By making the workplace as stress-free as possible, you can foster trust with your employees and create a safe, productive work environment.

    A trusting workforce is a productive workforce. Building trust comes down to acknowledging each employee’s value to make them feel important and secure in their position, showing interest in your employees’ personal goals and creating a stress-free workplace. If you take care of your employees, they’ll power your business to success.

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  • Does Your Small Business Need ERP?

    ERP,enterprise resource planningDoes Your Small Business Need ERP?

    Managing IT is a challenge for small business owners whose primary focus should be building a profitable company. But over time, inefficient operational systems can impede growth, and the possibility of upgrading to an all-in-one software solution must be addressed.

    For most businesses, this means considering ERP, which can eliminate the inefficiencies of delayed reporting and duplication of work that results when business functions are tracked using separate systems.

    ERP solutions are no longer cost-prohibitive for small businesses, but upgrading is not without its drawbacks that entrepreneurs should carefully consider. If you do choose to transition to ERP, you should choose a solution that will meet your needs for the long term as you continue to grow and expand into new markets.

    What Is ERP?

    ERP, or enterprise resource planning, is a comprehensive software solution that combines all “back office” business functions. Those typically include human resources, accounting, manufacturing and inventory, which all draw reports and tracking tools from the same set of data. Some distinguish ERP from CRM, or customer resource management, which integrates all front office tasks, like client relations and social media.

    ERP saves staff time in data entry and report creation and provides in-depth insight into areas of growth or decline. For product-based businesses, it can be particularly valuable, because it shows all aspects of the product life cycle at a glance, acting as an effective tool for planning and new launch implementation.

    The full-service technology solution came of age in the mid-1990s, when it was primarily used by large businesses, typically manufacturers. At that time, ERP was expensive and was run on large mainframe computers. As technology has evolved, so have the options for businesses of all sizes to integrate their operations software, since ERP may be subscription-based and need not be installed on-site.

    Options for Small Business: ERP or Standalone Products

    It is typical for home-based businesses or one-person operations to start with basic accounting software, like QuickBooks, and other commercial products to meet their operational needs. Using separate programs to handle finance, inventory and IT can work effectively for small enterprises, who have a modest number of transactions. Shipping and manufacturing are manageable by one or a few people, who can easily collaborate to share information.

    As growth occurs, however, CEOs may find it harder to remain efficient using distinct reporting systems. According to an Inc. magazine report, expert Robert Israch says the transitional point is $5 million in annual revenue, after which it may be time to consider an upgrade to ERP.

    What Kind of ERP?

    ERP solutions of the past required a complicated installation and migration from legacy systems into the new program. IT staff, either in-house or contracted for the project, took a great number of hours to get the new ERP up and running. The process was expensive, and the new software often presented a significant learning curve for staff.

    Recently, however, more providers have offered subscription-based ERP solutions that bypass the costly and inefficient ERP installation. Systems offer security and accessibility through a cloud-based platform for a monthly fee. Instead of installing ERP on a company’s own hardware, it lives on the provider’s server. The integration of cloud and mobile functions in the past few years has made ERP a real possibility for small businesses who need an infrastructure to support their current and future needs.

    Should You Upgrade?

    Before deciding to transition to an ERP, or when choosing a service provider, it is important to consider not just whether you’ve hit $5 million in revenue but the trajectory of your growth over the next five to 10 years. ERP should adjust to your evolving needs with little difficulty. Analyze whether the product you choose may be customized and robust enough to support periods of high activity, so your systems won’t fail you when you need them most.

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  • Four Must-Have Accounting Tools for Your Small Business

    small business accounting appsFour Must-Have Accounting Tools for Your Small Business

    For the owner of a small business, every dollar matters. However, tracking your income, spending, payroll and invoicing can take up resources that are better spent growing your business. The following programs can help you sift through the numbers and paperwork and free you up to concentrate on building your company.

    Wave

    Wave’s accounting software is one of the most popular business tools for small to medium-sized companies around the world. The program was essentially designed for freelancers, entrepreneurs, consultants and businesses with fewer than nine employees, and the suite of software technology is free of charge for that reason.

    The Wave software has been vetted by accountants; it has real accounting features, with “lite” cloud accounting capabilities for the integrity of your information. Additionally, you don’t have to bother with manually entering your data. Wave connects securely with accounts such as PayPal and traditional banking accounts, and the data is organized instantly. The professional results include tax reports and balance sheets.

    NolaPro

    NolaPro is one of the best accounting and organization tools a company can have at its disposal — in lieu of an actual accountant. The program performs several accounting functions. One of these is the collection of contacts, including suppliers, employees and vendors.

    NolaPro also has a ledger feature that showcases double-entry accounting and produces documentation generated to the industry standard. The program manages your company’s customer orders as well as your vendor purchases, leaving you time to work on the other areas of your corporate agenda. NolaPro also handles billing details, such as quotes, receivables and recurring invoices, and it deals with payable activities like writing checks, organizing bills and issuing purchase orders.

    Xero

    The Xero software helps small businesses get things done while on the move and eliminates the need to invest in an accountant. The program lets you log into your accounting software remotely from your PC, Mac, tablet or smartphone. From there, you can see all of your current financials. This program is popular because it fits into the modern remote culture of most small firms and lets you stay continuously connected and ready to handle any issue.

    Xero includes Quick Banking, which lets you manage your business credit card, bank and PayPal accounts. You can also monitor your inventory to streamline purchasing records, invoicing and sales tracking. Additionally, it makes handling payroll a straightforward process, bypassing manual data entry and making sure all the information fits within the parameters of your payroll format.

    GnuCash

    The structure of the GnuCash software will be familiar to those who have experience with open-source technology — it is customization friendly and versatile. The GnuCash program is a small business financial accounting software solution that can be adapted to a variety of operating systems, including GNU/Linux, BSD, Solaris, Mac OS X and Microsoft Windows.

    Even though this sophisticated program is ideal for coders, it is perhaps even more useful to novices and administratively minded business owners. It streamlines the handling of stocks, income, bank accounts and expenses in an efficient and robust way. The program is intuitive and fast, and using it is similar to using a checkbook register. What makes GnuCash so compelling is that it was designed with industry standard accounting principles in mind to ensure that its reports are not only accurate but also present a professional appearance.

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  • How to Use Facebook’s New Lead Generation Ads

    How to Use Facebook’s New Lead Generation Ads

    Generating and buying leads can be expensive and take time. With Facebook’s new lead generation ad option, you can set your budget, highly target key audiences (within and beyond Facebook), and collect leads as they roll in. This article assumes you already know a little about the Facebook paid ad interface.

    Getting Started

    • Go into your Facebook Ads Manager. Click “Create Ads” in the management section. Choose the ad objective “Collect leads for your business.”
    • Create a new target audience, or select an existing one. This is where Facebook really shines. Take advantage of the targeting options. When creating an audience, if you click “Narrow Audience,” you get a cross-reference option for targeting as well.
    • Choose your ad placement (where it will show up). You can select auto, or you can edit to choose where the ads will appear. The lead ad placement is a bit limited currently.
    • Set your budget by the day or by the campaign. The estimated reach on the right-hand side is helpful.
    • Create ad copy and imagery. You have many options — photos, videos, slideshows, etc.
    • Create your lead form. Customize it for your audience. Consider adding a question about how the potential client would like to be contacted, and then follow up with them that way (instead of forcing a call).
    • Add a custom disclaimer, specific to your business.
    • Review the order, and place it.
    • Await approval. The most common reason for ads getting denied is too much text (more than 20 percent) within the image.
    • Check your leads! Go to the reporting area of the ads manager, and click on your ad set. You will see the leads generated listed in the “Results” category. Click the “Lead (Form)” link to download the leads in a spreadsheet.

    Pro-Tips

    • Run two versions of the same ad using different images. With Facebook’s analytics tools, you can use what you learn from test ads elsewhere.
    • Try the ads with both the context card and without to see what might garner more clicks and viable leads. The context card shows the potential client information about your company — but also adds another layer to submitting the form.
    • When creating your lead form, name the columns the same as the columns in your CRM or email marketing system so you can import them easily.
    • Getting leads is only half the battle! If you don’t have a CRM in place or a similar system to track your customer interactions, then set up a process to ensure leads are followed up on according to an outreach schedule that makes sense for your business.
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  • Are These Everyday Tasks Killing Your Productivity?

    Are These Everyday Tasks Killing Your Productivity?

    You take on a lot when you start your own small business. Every task can contribute to the success of your company, so it’s easy to fall into the trap of doing everything yourself. However, you hamstring your growth rate when you take on too many productivity-killing everyday duties. Consider bringing on an administrative assistant or a virtual assistant to take some of these loads off your shoulders.

    Answering the Phone

    Every time you drop what you’re doing to answer the phone, you break your concentration and may set yourself back constantly throughout the day. Put together a few phone scripts and a frequently asked questions document so your assistant can screen calls and help customers out effectively. You still have the opportunity to reach out to people who want to hear from you, while committing your time to high-skill tasks.

    Checking Email

    You get notifications on your computer, phone and tablet every time a new email comes in. The typical person looks at their email 36 times an hour. Even if you don’t go quite that far, you may wonder why the day goes so fast but you only got half of your to-do list done. Delegating email management keeps you focused. You can create filters that send high priority messages to your inbox while filtering everything else to an assistant.

    Posting on Social Media

    Social media profiles give you a valuable way to hear directly from your customers and audience without an intermediary, but it comes at a productivity cost. You can get caught up in conversations with people or end up checking your personal accounts. An assistant can write and schedule your posts, monitor follower comments, and give you information about the effectiveness of your marketing efforts.

    As a small business owner, delegating effectively is an essential leadership skill. While you can handle these three tasks yourself, think about all the other productive things you could do with this time. An assistant can take over these job duties, while you put all of your effort to managing your company and helping it thrive.

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  • Why Consumers Are Drawn to Monthly Billing

    Why Consumers Are Drawn to Monthly Billing

    When you buy a car, the dealer usually prefers to negotiate on monthly payments, and many software companies are switching to subscription models instead of one-time purchases. Even though the monthly approach often means consumers end up paying more, they usually prefer it. Here’s why.

    It’s Easier to Swallow

    When you quote a lump sum price, such as $1,000, consumers need to mentally justify making such a large purchase. When the price is only $100 per month and you can demonstrate value, consumers can quickly decide that the payment fits within their budget.

    Repeat Use Means Repeat Purchases

    Studies have found that the more often consumers use a product or service, the more likely they are to buy it again. Monthly billing periods often help drive use.

    On an annual cycle, the consumer might use your service less and less throughout the year. Because they’ve already paid in full, they might see additional uses as free and not using the service as not costing anything. When it comes time to renew, they may have stopped using the service or feel that they’re using it too infrequently to justify the lump sum cost to renew.

    With monthly billing, consumers are more likely to make sure they use your service each month to get their money’s worth for each individual charge. This in turn makes it more likely that they’ll experience value and keep their subscription going.

    Perception Is Reality

    When it comes to pricing, consumer perceptions are reality, and most don’t think logically. If you do the math, $50 per month for 12 months costs more than $500 per year. However, many consumers don’t do this mental math and view the $50 payments as less than $500 all at once.

    If you can help consumers feel they’re paying less while adding to your revenue, it’s an obvious move to make.

    Lowering Barriers

    One final reason monthly billing works is because even when consumers do the math, a large one-time payment might be out of reach. An individual on a tight budget or a growing small business may not have the ability to make a large purchase, but they might be able to make the monthly payment work.

    Offering a monthly billing option can put you within reach of more customers. And if you feel it might upset some of your existing customers, it’s not an all-or-nothing proposition. You can add a monthly billing option to your existing options to get the benefits of both pricing methods.

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  • How to Avoid the 5 Biggest Mistakes Small Business Owners Make

    Man holding open sign in bike shopHow to Avoid the 5 Biggest Mistakes Small Business Owners Make

    Your entrepreneurial spirit has done an excellent job at motivating you to open your own business. However, your company could run into major problems if you encounter any of the following five biggest mistakes small business owners often make.

    Lack of Delegation

    A jack-of-all-trades approach is useful for getting started, but it can hamstring your growth. If you spend your time answering customer service emails or troubleshooting your computers, rather than focusing on business strategy and the big picture view, you can’t scale up. Delegate tasks and dedicate your energy to the things that only you can do.

    No Investment in Technology

    You have limited resources in a small business, so getting the most out of them is critical. Technology helps you streamline many tasks and frees up your time, but 63 percent of small business owners have problems deciding on the right choices. If you aren’t sure what solutions fit your business goals, reach out to an IT consultant to guide your decisions.

    Focusing on a Broad Audience

    You might look at huge companies like Amazon or Walmart and decide you also need to appeal to a general audience. However, you should avoid spreading yourself too thin. Focus on a niche audience and channel your time, energy and money into being the best company in that particular market segment.

    Choosing the Wrong Business Entity

    You have several business entity options to choose from when establishing your company, such as LLC or Inc. You may be tempted to set yourself up as a corporation right away, but you have to deal with more complex filing and tax requirements, on top of greater costs. Spend time looking at the pros and cons of each entity before making your decision.

    No Work-Life Balance

    Your business is an important part of your life, but your entire existence shouldn’t revolve around it. Over 20 percent of small business owners make themselves sick due to overworking, and skip out on vacations, social plans and family time for their company. Track your work hours and ensure that you have a good life balance overall.

    Being a small business owner can be very rewarding just as long as you can sidestep these common pitfalls.

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  • Are You Part of the Sharing Economy? What You Need to Know About Taxes

    Sharing economy and smart consumption concept. Vector illustration in flat style. People save money, share resourcesAre You Part of the Sharing Economy? What You Need to Know About Taxes

    Have you moved into the sharing economy either part-time or in place of a traditional nine-to-five job? Here’s what you need to know to be ready for tax season.

    Reporting Your Income

    You must report all your income regardless of whether you receive a W-2, 1099 or other tax form. When you offer products or services in the sharing economy, it is generally considered self-employment income.

    The minimum filing threshold for self-employment income is net self-employment earnings (after expenses) of $400 or more. This is true even if you didn’t meet the $600 threshold to receive a 1099-MISC or the $20,000 plus 200 transactions threshold to receive a 1099-K.

    Filing Your Return

    When you file your tax return, you will need to complete Schedule C (Form 1040), Profit or Loss From Business. There are separate lines for your 1099 income and non-reported income. This is also where you enter your business expenses.

    If your adjusted gross income is $62,000 or less, you may be eligible for the IRS Free File program. Note that this is your income after your self-employment expenses and other adjustments are deducted, so it is possible to qualify for Free File even if you received more than $62,000 in payments.

    Some providers charge additional fees to complete Schedule Cs, state income tax returns or other forms, while others do not. Be sure to compare multiple providers to avoid unnecessary fees.

    Estimated Taxes

    Because there is no tax withholding on self-employment income, you must make quarterly estimated tax payments. To avoid a fine for failure to pay estimated taxes and interest charges, your estimated taxes should total at least:

    • 90 percent of your current year tax liability, or
    • 100 percent of your previous year tax liability (your total tax amount, not the amount of the check you wrote when you filed your return).
    Review Form 1040-ES for special rules that apply to farmers, fisherman and high-income individuals.

    Four equal payments are due as follows:

    • April 15 of the year you earned the money (i.e., the year before you file your return).
    • June 15.
    • September 15.
    • January 15 of the year your tax return is due — you can skip this payment if you file your return and pay your full balance by January 31.
    If you or your spouse have wage earnings, you can also elect to increase your withholding to cover your required estimated tax payments.

    Self-Employment Taxes

    In addition to income taxes, you also must pay the Social Security and Medicare taxes that are typically withheld from W-2 wages. This leads to an additional 15.3 percent tax on your net self-employment income.

    You compute this tax when you fill out your Schedule C. The employer’s portion, roughly half the tax, is deducted from your adjusted gross income and is not included when calculating your income tax.

    Deductions

    You can generally deduct all your business expenses in full. Unlike with employment-related expenses, you don’t need to itemize to deduct business expenses. Instead, business expense deductions are entered on Schedule C.

    Business expenses directly reduce your self-employment income, so you do not pay self-employment or income taxes on revenue that you used to pay expenses. If your business expenses exceeded your self-employment income, you may be eligible to claim a loss on your tax return.

    Common business expenses include the following:

    • Home office
    • Software
    • Tools
    • Raw materials
    • Travel expenses
    • Phone or internet service
    Carefully research any expense you intend to claim. The IRS more frequently audits returns with self-employment income due to high rates of claims for improper expenses. The most common mistakes are deducting personal expenses or claiming a full deduction for an expense that is part personal and part business (e.g., a phone bill).

    You can learn more by visiting the IRS’s new Sharing Economy Tax Center.

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  • 4 Hidden Business Credit Card Benefits You Should Be Taking Advantage Of

    4 Hidden Business Credit Card Benefits You Should Be Taking Advantage Of

    Credit card offers often consist of a rewards program, the APR and a bunch of fine print. But did you know that some of that fine print actually helps you? Check out these four hidden benefits that you should be taking advantage of.

    1. Rental Car Protection

    When you rent a car, you’ll usually be met with a heavy sales push to buy the rental car company’s damage waiver. Most major credit cards cover theft and accident damage when you pay for the rental with that card, so you don’t need to pay extra for protection.

    Most cards offer secondary coverage which means you make a claim with your regular auto insurance company first, and the credit card company covers your deductible. Higher-end cards, often with an annual fee, offer primary coverage, so you don’t even need to make an insurance claim.

    2. Return Protection

    Is a store refusing to honor their return policy, or did you miss the return deadline? You may be able to get a refund by calling the number on the back of your credit card. This coverage is separate from the dispute process, so you may be able to receive a refund even if the store technically had the right to deny your return.

    3. Price Protection

    If you bought an item, only to watch the price go down or find a better price somewhere else, you aren’t out of luck. Price protection lets you get the better price without going through the hassle of returning the product and buying a new one.

    To get the lower price, simply send in your receipt and the ad with the lower price. Once the credit card issuer verifies it, you’ll receive a statement credit for the difference.

    On many cards, this even works with deals like Black Friday sales. Shop ahead of time to avoid the crowds, then send in your price protection claims once the specials are announced.

    4. Travel Delay Assistance

    When massive computer outages hit Delta and Southwest this summer, many travelers were stranded for days. Some travel cards will cover your hotel, meal and alternate transportation expenses if this happens to you.

    This is typically a premium benefit only available with annual-fee cards, but if you’re a frequent traveler, you may want to add one of these cards to your wallet.

    How to Find More Benefits

    If you haven’t reviewed your full list of benefits, you could be missing out on hundreds of dollars per year. To find more benefits, first talk to the issuing bank. Mastercard and Visa also provide additional benefits to all cards with their logo, regardless of the bank.

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  • 4 Ways You Are Letting Repeat Business Get Away

    4 Ways You Are Letting Repeat Business Get Away

    A company that can’t retain customers is a company that won’t be in business for very long. Too many companies finalize a sale and then think the process is over. Successful companies know that a sale is just the beginning of a customer relationship, and these companies work hard to avoid the four common ways that other businesses let repeat customers get away.

    Not Providing Timely Service

    Customers are reasonable when it comes to getting service, but making a customer wait too long will cause that customer to take his or her business elsewhere. Whether you assign a sales team to existing customers or develop a robust customer service department, you need to constantly service your existing clients to keep them. You should set deadlines of no more than one working day to return client messages, and there should be a way of escalating client issues that don’t get solved immediately.

    Not Updating Customers on New Products and Services

    Selling products to existing customers is much more cost-effective than having to replace customers when they leave. As you get new product releases and updates that you feel your customers would find useful, you should be offering some kind of information your customers will appreciate. Be careful not to overwhelm your existing clients with information, but be sure to keep everyone updated on your latest developments.

    Not Getting Feedback From Clients

    Your existing customers will develop more of an emotional tie to your company if you ask for feedback. By making your most loyal customers part of a new product testing group, you get the practical feedback you need and your customers feel like they are a part of your product development process.

    Not Appreciating Clients

    A client who spends money with your company wants to feel like her business is appreciated. Reach out to clients and ask them what types of products and services they would like to see, and let your clients know that their needs help to drive your business. Keep detailed client contact notes for every client, and encourage your customer service and sales staff to stay in touch with clients and make your clients feel appreciated.

    It’s difficult to find new clients, but it’s even more difficult to replace repeat business. Repeat business is the financial foundation on which your company is built, and you cannot have growth until you have that foundation in place. You need to make client retention a critical part of your sales and service process if you want to develop a successful business.

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  • Simplify Your Menu to Increase Your Profits

    Simplify Your Menu to Increase Your Profits

    A simplified menu that showcases your signature dishes can help you strengthen your brand and increase sales. Customers typically head right for the lowest-priced items, veering away from more expensive and difficult-to-understand dishes. You can target customers who want the most popular items by offering a single, higher-price dish with your current add-ons advertised as free options. For example, instead of offering a $6 burger with a $2 side salad or small order of fries, think of offering an $8 burger with a free side salad or small order of fries. The “free” makes the customers feel like they’re getting something extra. In addition, you’ve increased the cost of your most popular item. Another benefit is that you have allowed the customers to design their entree.

    Keep Options Available

    Simplifying your menu does not mean you have to cut other premium add-ons. You can continue to advertise more expensive add-ons for an additional price: “$1.50 extra for sweet potato fries or avocado.”

    Before you think of cutting any options from your simplified menu, research which add-ons are the most profitable. Alcohol, coffee and tea, and soup are low-cost, high-yield items for cafes. Combo meals of several different items, such as chicken nuggets, fries, a junior bacon cheeseburger and a drink, or a sandwich, chips, piece of fruit, and bottle of water are generating big profits for fast food restaurants and Starbucks.

    Boost Sales of Your Most Popular Dish

    There are a number of tricks to designing your menu to boost sales of your most popular item. First, put that item at the top of the list on the menu or in its category. Next, limit the amount of items in each category to 10 dishes. This helps customers make a decision and reduce ordering time.

    Make sure to put the price in the description of the food, near the end of the text. This will encourage customers to focus on the food rather than the price. In addition, offer foods in small and large sizes. This will help customers avoid food and spending waste, and save you money on labor and raw materials.

    Tweak Your Menu as You Go

    After trying these ideas, see which ones worked best for you. Think of modifying the strategy further to change how your customers see you and your menu. For example, if offering a single premium item at a higher price worked, think of pairing that item with your most popular alcoholic beverage or soft drink, and add-ons for it.

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  • 5 Great Ways to Build Your Customer Base

    5 Great Ways to Build Your Customer Base

    Getting your own business up and running is no small feat. Even after your doors are opened, your website is up or your product is launched, you will find there’s still work to be done. Gaining and maintaining a solid customer base is your key to ongoing success. Bearing such importance in mind, here are five great marketing tips that we hope will help you expand your business.

    1. The Follow Through

    When networking, don’t just meet and greet. Use those business cards you’ve collected, and email the people you’ve met. Let them know how much you enjoyed meeting them, ask if you can help them, and offer to share resources. Frequent, friendly contact will help bring you to mind when people need a product you can provide.

    2. Social Media Overlap

    You never know who’s going to find your business, but the more visible you are, the more attention you stand to attract. Don’t limit yourself to one platform; instead, consider Facebook, Tumblr, Twitter, Instagram, LinkedIn,YouTube and more. Utilize the strengths of each platform by considering how it can serve you best: as an ad, a resume, a sample? Be sure to link your accounts — not just to one another, but back to your website, email or blog, as well.

    3. Consumer Reviews

    Nothing beats a referral for convincing potential buyers. This comprehensive consumer survey by Ogilvy, Google and TNS found that 74 percent of consumers relied on word-of-mouth recommendations when considering a purchase. Have your customers tell their friends! The same survey also found that buying decisions are heavily influenced by YouTube videos, which give people a chance not only to examine the product but also to hear and read consumer responses before they buy.

    4. Personalization

    One of the most recent trends in business and marketing, as noted in this Deloitte consumer review, is the rise of personalization. This trend can take many forms, from products geared toward a customer’s location or age range, to those which allow almost full customization of the finished product. Consider the ways in which your own product can offer a unique personal touch to your customers.

    5. Creative Networking Sites

    Think outside the conference room. You can meet interested clients anywhere, any time, so try out some unconventional locations that appeal to you: your favorite pub, a craft fair, your martial arts dojo or even your local poetry readings — anywhere you’d like to become a regular face. Sponsoring a local sports team is a great way to get to know — and become known in — the community.

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  • Top 5 Breakfast Choices of Successful Business Owners

    Top 5 Breakfast Choices of Successful Business Owners

    An entrepreneur must have many essential leadership skills in order to succeed, but did you know that eating a good breakfast is also important?

    Be honest. How many of you simply gulp down a cup of coffee, some bland toast and a multivitamin before heading out the door? Sure, you’re saving time by avoiding a time-consuming, bigger breakfast. Still, you’re also doing your mind and body a huge disservice, and you’ll definitely be feeling it by midday.

    Opt for at least one or a combination of these healthy top five breakfast choices listed below, and you’ll be able to stay sharp, focused, energized and motivated throughout the day.

    1. Bananas

    Who doesn’t have a minute or two to eat a banana? The essential vitamins contained in this healthy snack give you lasting energy and relieve stress so that you can start your workday with a calm, clear head. Small Business Trends reported that bananas do all this and more with potassium, vitamin C and healthy carbohydrates to give you energy. Boost your mind power by adding bananas to cereal, which brings us to the next breakfast option for entrepreneurial success:

    2. Cereal

    Obviously, the sugary cereals aren’t the answer here. Choose a healthy cereal option such a whole grain cereals or those containing almonds. These are the ones packed with fiber, protein, Omega 3s and other healthy vitamins that help to improve your energy and focus like other successful entrepreneurs.

    3. Eggs

    Eating a couple of eggs in the morning ensures you start your day with protein for energy, and they also improve your mood, according to Mother Nature Network! If you think you might not have time to scramble some eggs in the morning, boil them the night before and then eat them on the go!

    4. Berry Smoothies

    Smoothies containing blueberries will be the best, but raspberries and strawberries will serve you well too. According to the Syndicate Room, blueberries give you brain power, and their low-fat nature will help to keep you from feeling sluggish. You can have plenty of frozen berries on hand to quickly make a refreshing smoothie in the morning or the night before. Add some yogurt or a banana for extra protein and energy.

    5. Nuts and Seeds

    While a few nuts and seeds won’t necessarily be a complete breakfast, adding them to smoothies or your cereal can really serve to improve your mood, give you lasting energy and increase your brain power throughout the day. Specifically, Forbes contributor Jody Greene recommends cashews and pumpkin seeds.

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  • How the New Overtime Rules Will Affect Your HR Policies

    How the New Overtime Rules Will Affect Your HR Policies

    With new overtime rules coming into effect on Dec. 1, 2016, now is the time to review your human resources policies. Millions of additional employees could become eligible for overtime, and your company will need to take immediate action to remain in compliance with Department of Labor regulations.

    Three Options for Pay Changes

    The new salary threshold for exempt employees is $47,476. Any employees who make less must receive overtime pay when they work more than 40 hours in a workweek. You have three options for adjusting your pay structure:

    • Raise salaries for employees in potentially exempt functions above the threshold to avoid paying overtime.
    • Prohibit employees from working more than 40 hours in a week.
    • Pay time-and-a-half for hours in excess of 40 per week.

    Time Tracking Requirements

    To comply with the new rules, you must keep records of the number of hours each employee worked per week. There is no requirement to use a punch-card or clock-in time tracking system.

    Establishing a standard schedule and having employees either certify that they worked it or report changes is sufficient under the regulations. However, this should not be taken as an excuse for requiring employees to report a standard 40-hour schedule regardless of how long they actually worked.

    If an employee reports to the Department of Labor or local authorities that they are being required to work overtime without compensation, your company may face heavy fines and potential litigation. As a best practice, ask employees to report their actual arrival and departure times each day.

    Redefining Job Responsibilities

    There is no change to the standard duties test. Currently exempt positions remain exempt, and nonexempt positions remain nonexempt subject to the new salary thresholds.

    However, with the need to pay managers overtime or raise their salaries above the threshold, you should reevaluate whether managers are performing nonexempt duties and potentially delegate those tasks to overtime-eligible employees at lower levels of base pay.

    Adjusting Staffing Needs

    In line with your chosen overtime policy and restructured job responsibilities, you will need to adjust your staffing needs. This may include adding staff to ensure all tasks can be completed without overtime or to keep managers from performing nonexempt duties.

    When making these adjustments, you will need to consider the cost of wages, potential overtime and fringe benefits. To ensure compliance with the new regulations and avoid fines, consider discussing your proposed new policies with your tax and legal professionals.

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  • Top 10 B2B Digital Marketing Trends

    Top 10 B2B Digital Marketing Trends

    One of the most important things you, as a business owner, can do in this increasingly digital age is invest in digital marketing services. If you also rely on B2B marketing, you would be well-served to keep abreast of the latest B2B digital marketing trends. With this in mind, we’ve compiled a list of the top 10 B2B digital marketing trends for 2016 and beyond.

    Trend #1: Are we moving to a post-digital era?

    According to some experts, the success of digital marketing efforts will soon rely on our ability to integrate digital marketing with more traditional forms of marketing. This is leading many people to call this a “post-digital” era.

    Trend #2: The user experience matters

    It’s not enough to just have good content — your website must be readily accessible, and readable, by everyone who sees it.

    Trend #3: Digital marketing, as a term, is redundant

    Nearly everyone in the developed world is online, so “digital marketing” has become redundant. Any marketing plan worth anything is going to include digital marketing, so the term is just “marketing” now.

    Trend #4: Social media matters

    No matter which platform you use — Facebook, Twitter, Instagram or a combination of all of the above — you have to use social media to stay in touch with your customers and to generate more customer leads.

    Trend #5: Keyword phrases are more important than keywords

    This is pretty self-explanatory: it’s all about a string of words together, not one word by itself.

    Trend #6: Advocate marketing will get you repeat customers

    Eighty-four percent of B2B buyers rely on word-of-mouth marketing. Take that into account when preparing your marketing plan for 2016 and beyond.

    Trend #7: Don’t forget email marketing

    Believe it or not, email marketing still works in this new digital age. You just have to make sure to make your emails communicative, rather than salesy.

    Trend #8: Don’t forget mobile marketing

    As we move toward a more mobile way of living, the importance of marketing that’s specifically tailored for phones and tablets cannot be understated.

    Trend #9: Calls to action are essential

    You need to incentivize your customer base to get in touch with you. The only way they will is if they have a call to action inviting them to do so.

    Trend #10: Strategy is most important

    Above all else, make sure you have a proper digital marketing strategy in place. Even the best-made efforts will fall apart without a proper strategy.

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  • 5 Tips on Keeping Your Small Business Running in a Tough Economy

    5 Tips on Keeping Your Small Business Running in a Tough Economy

    Running a small business can be exciting, fun and very profitable if it’s done right. Even in a tough economy, your small business can remain viable, but you can’t leave anything up to chance. Here are five tips to help you succeed when the going gets tough.

    1. Be the Best at What You Do

    Whether you sell homemade jams, cater weddings or build websites, your business has to be the best in its niche. You can stand out from your competitors by delivering a high-quality product or service every time. Quality will speak for itself and provide you with repeat customers and referrals.

    2. Spend Time on Strategic Planning

    When business is slow, it can be difficult to look past your day-to-day activities because you’re worrying about generating revenues. But now is the best time to think about strategic planning and marketing. How can your business succeed next week, next month, next year and beyond?

    3. Focus on Providing Value Instead of Lowering Prices

    When times are tough, customers may shop around for the lowest price. It’s easy to see why small businesses feel the need to reduce their prices to compete, but this is a downward spiral that will only end in bankruptcy. To keep your company solvent, we recommend you avoid the temptation to lower prices and provide additional value to your customers instead.

    4. Find Creative Ways to Increase Revenues from Your Customers

    It’s easier to sell to existing customers than to find new ones. Your customers already trust your business to provide a great product or service. That’s why it’s so important to reward loyal customers. And when they buy from you, you can use that opportunity to find out what else you can do for them and increase your revenues at the same time.

    5. Don’t Stop Spending on Essentials

    You may be tempted to reduce your expenses in order to still make a profit with reduced revenues. And for some expenses, that may be a good idea. But you should never stop spending on the essentials. And essential expenses include marketing and advertising expenses, because that’s what brings in new business.

    There’s a fine line between trying to save money to remain afloat and going out of business because you stopped investing in the company. Slashing prices and cutting expenses can often backfire. Fortunately, you can use our tips to keep your business profitable even when times are tough for your competition.

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  • 3 Ways to Dominate Local Search Results

    3 Ways to Dominate Local Search Results

    For small businesses with a local audience, getting to the top of local search results can make a huge difference in revenue. Recent changes at Google have forced marketers and business owners to follow new rules to dominate the first page of search results or have their businesses show up on maps.

    Let’s take a look at how your business can rise through the Google rankings and start getting found.

    NAP (Name, Address, Phone Number)

    For Google, consistency is key — and the three main things that need to stay the same are your business’s name, address and phone number.

    One way to improve your local search rankings is to have your business listed in a variety of authoritative website directories around the web. These sites include:

    • Google My Business
    • Bing
    • Yahoo Local
    • Yelp

    Claiming your Google My Business page should be a priority, as it is the listing that will show up on Google Maps and any local results. Make sure your profile is complete and accurate and that it features pictures and relevant information about your business.

    Google will scan these listings to identify how your business information appears. If there is consistency, you will receive a boost in rankings.

    Get Reviewed

    When determining which business to feature on its maps, Google prioritizes businesses that have positive and multiple reviews. The search giant hopes to deliver the most relevant search results to its user base, and if your business has reviews for the searcher to read, it will affect your rankings. There are a few things to remember when approaching reviews, however.

    1. Do not try to spam your page or anyone else’s with fake reviews. Google is good at detecting false information, and your listing could be penalized.
    2. Do not offer customers goods or gift cards for reviews; this violates Google’s policy.
    3. Detailed reviews are beneficial. Reviews that mention specific information about your product or service will be deemed “more useful.”

    Mobile Matters

    In a recent update, Google gave ranking benefits to websites that were fully optimized for mobile search. With more people using mobile devices to get information than ever before, it’s crucial that your business website meets industry standards.

    Aside from the benefits to local rankings, this will also allow you to connect with customers on the go and not lose out on important business.

    In Conclusion

    Local search can be a great way to get your business noticed. With search algorithms changing constantly, it’s important to make sure you’ve perfected your local SEO so your business can continue to be successful.

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  • Four Steps Your Business Can Take to Capitalize on the ‘Pokemon Go’ Craze

    Man holding cellphone playing Pokemon Go.Four Steps Your Business Can Take to Capitalize on the ‘Pokemon Go’ Craze

    The “Pokemon Go” craze has captured the attention of millions. At a time when viral marketing is king, why not capitalize on one of the biggest viral events in recent times? Here are four steps your business can take.

    1. Offer Free Phone Charging

    “Pokemon Go” drains players’ phones rapidly because it makes heavy use of all the big energy users — the screen, camera, GPS and data.

    Offering free phone charging can draw players into your establishment for a 15- to 30-minute break. The electricity will cost you pennies, and all you need to do is make sure a few outlets are readily accessible.

    Even if not everyone who charges their phone buys something, it’s still a much cheaper way to expose new people to your business than traditional advertising. You can also use the opportunity to introduce yourself and your store to newcomers and tell them more about what you have to offer.

    2. Buy Lures

    You’ve probably heard at least one story of “Pokemon Go” driving waves of customers to a business near you. If you want to become the next Pokemon hot spot, you need to understand how the game works.

    Players use their phones to hunt digital creatures who are most likely to be found near Pokestops. Pokestops are predetermined public locations, such as landmarks and major attractions.

    You can increase the number of Pokemon at a Pokestop by buying lure modules. This is a form of virtual bait that draws in the digital monsters and in turn draws in more human players who are trying to catch them.

    If you weren’t lucky enough to be made a Pokestop, you can still increase foot traffic to your business by placing lures at two or more Pokestops on opposite sides of your business.

    3. Publish Your Pokemon Policy

    “Pokemon Go” players have unfortunately drawn negative headlines over a lack of discretion in playing at places such as cemeteries and war memorials. You may want to publish your own Pokemon policy on your website and by your front door.

    This lets players know it’s OK to come in and lets non-players know what kind of noise and activity they can expect. Making your expectations clear can prevent a bad experience and subsequent negative online review.

    4. Hook Customers for the Future

    Of course, all good things come to an end. If you want your new customers to last beyond the “Pokemon Go” craze, engage them now. Promote your discount or loyalty program, and build your social media following by offering updates about what Pokemon can be found at your shop.

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  • 3 Ways Tax Software Solutions Help You Avoid Audits

    small business tax software 3 Ways Tax Software Solutions Help You Avoid Audits

    The thought of an audit by the Internal Revenue Service is enough to stop people cold in their tracks. While fewer than one percent of people go through this process every year, you deal with a lot of stress and possible penalties if it happens to you. Tax software solutions help you send your tax return through without any unwanted attention from the IRS.

    1. They Minimize Human Errors

    The paper tax forms are a mess, even if you know what you’re doing. You reference information from multiple documents and run the risk of copying the wrong number or miscalculating the math. Tax software streamlines this process and handles the manual work for you. You don’t have to go back and forth to find the right figure or read through pages of instructions to learn how to calculate a deduction. You simply fill out the information once, and the application does the rest. By working from a single data set, you don’t run into situations where an error at the beginning of the form causes major problems with your tax payment at the end.

    2. They Update to the Latest Tax Code

    The U.S. tax code changes every year, so you have to read through the forms and instructions annually to see whether anything is new for your financial situation. You might miss a new law that would increase your rate or take an old deduction that’s no longer valid for your filing status.

    No one wants to decipher complicated terminology or sort through a long list of conditions to figure out whether you should alter the way you’re filling out your return. Tax software that’s hosted online, often called cloud-based software, gets updated by the company selling it. The new additions to the tax code get added into the program. You really never need to know the specifics because the application checks that behind the scenes.

    Did you download tax software on your computer and install it? Some programs automatically update themselves so that you’re always up-to-date. If you turned that feature off or your app doesn’t offer it, go to the developer’s website. They may release a new version annually or have a manual update file available.

    3. They Flag Potential Audit Issues

    The IRS looks for certain characteristics on the tax returns it chooses to review. Its main focus is on people with more than $10 million in income, but there are a few other red flags that can cause a review if you aren’t a multi-millionaire. Deductions that seem out of line with your tax history or the average for a category are common problems. For example, if you work at home and claim a portion of your rent and utilities as business expenses, you may need to document the exact percentages that go to business use. Small business owners who always report losses are another common target, since a lack of revenue can lead the IRS to suspect tax evasion.

    You don’t have to track every potential audit red flag with tax software. If your return falls into risky territory, it gives you a notification so you can confirm the accuracy of the entry. Some software companies also offer audit protection and help you defend yourself against an audit.

    You shouldn’t live in fear of getting your taxes audited. Reduce your chances of errors, red flags, and misunderstood rules by utilizing tax software to prepare your return.

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  • Top 5 Ways to Increase Small Business Profitability

    small business profitability Top 5 Ways to Increase Small Business Profitability

    Small business owners put a lot on the line to make their businesses a success. With overhead, payroll, manufacturing and marketing costs, it’s no surprise that many small businesses struggle to make a profit. Regardless if they offer manufactured products or a service, there are numerous ways to increase profitability. Many of the best strategies are simple, yet the savings and increase in sales can quickly turn a small business from struggling to profitable.

    1. Network

    Networking is vital to the success of a small business. It allows business owners to spread the word about their company’s services or products, while also meeting fellow small business owners. Through networking with other owners, individuals are often able to learn tips about running a successful business while also connecting with potential vendors or customers. The relationships developed through networking can lead to referrals, which may drive new customers to the business. While networking may seem like a lot of work, it can be as easy as attending local meetings or handing out business cards. Likewise, networking can be done through social media to further simplify the process. The results of simply introducing the face behind a small business can lead to shocking improvements in a business’s profits.

    2. Upgrade Business Websites

    One of the first steps that small business owners should take when starting a business in this day and age is to create a business website. A website is a smart business investment. However, many create websites and then fail to update them as the business grows. It is crucial to keep valid and up-to-date information listed so potential customers have access to questions that they may have without doing a lot of searching. Additionally, the website should look modern in design and provide a way for visitors to learn about and connect with the business. Adding an interactive aspect, such as a blog, is one of many effective ways to engage with both existing and prospective customers.

    3. Reduce Marketing and Advertising Costs

    Marketing and advertising is often a huge expense for small businesses. Depending on the method of marketing, the costs may not add up. Small businesses should focus on building strong social media pages, which are generally free to create. A business social media page allows the business to keep in contact with current customers while also giving them the ability to draw in new ones. Social media pages are especially effective when coupons or special offers are offered to those who connect with the page.

    4. Go Green

    “Going green” is a term that refers to using eco-friendly products and methods. Not only is it an excellent way to reduce a business’s carbon footprint, it is also an efficient way to reduce costs. Eco-friendly light bulbs in the office can cut down on the cost of monthly electricity bills, while going paperless can save on paper and ink costs. The cost of paper and ink may seem insignificant, but studies have shown that one typical worker in an office setting uses around 10,000 sheets of paper each year. If there are numerous employees, the total amount of money spent on paper each year can truly become an astonishing figure, and that is without factoring in the cost of ink. Customers are generally very supportive of eco-friendly businesses. However, traditional papers may be requested on occasion.

    5. Offer Referral Incentives

    Satisfied customers are much more likely to refer their friends, family or co-workers to a small business when a referral incentive is offered. Successful referral programs reward customers for spreading the word about a company. Generally, offering coupons or discounts to those who refer others is an effective way to encourage both referrals and repeat purchases. This way, companies are able to gain new customers and offer incentives to existing ones without increasing advertising costs.

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  • How to Use ‘Pokémon Go’ to Boost Your Recruiting

    California, United States -23 July 2016 : Man holding a cellphone while playing Pokemon Go and try to catch a monster. Pokémon Go is a free-to-play location based augmented reality mobile game developed by Niantic and published by The Pokémon Company as part of the Pokémon franchise.

    How to Use ‘Pokémon Go’ to Boost Your Recruiting

    Whether you like “Pokémon Go” or not, the reality is a lot of people do. This includes many talented young workers with bright futures and even people who are more advanced in their careers. If you’re not using “Pokémon Go” in your recruiting, you could be missing out on top talent. Here’s how to capitalize on the craze.

    Build Buzz

    You may be receiving hundreds of applications from your job listings, but what makes you stand out to top candidates who already have job offers being sent to them? College football recruiters have built buzz by creating videos of the game being played within their stadiums.

    The results were easy to see. One college coach’s tweeted video got 2,200 likes, 1,200 retweets and more than 50 replies. This type of viral buzz gets you in front of people who aren’t actively browsing job listings and lets people know you’re a popular place to work.

    Go Where Recruits Are

    “Pokémon Go” centers around Pokéstops and gyms. These are real locations where players have a greater chance of catching Pokémon and can challenge other players.

    They often pop up on college campuses, around convention centers or in plazas near business districts. These are prime places to set up a recruiting table and meet new talent while they take a break from the game.

    If you want to bring people to you, you can use lures to increase the chances that desirable Pokémon will appear in your lobby, courtyard or off-site recruiting area. Human players will follow closely behind.

    Highlight Your Benefits

    Shortly after the game’s release, the U.S. Navy launched an advertising campaign offering players the chance to catch Pokémon around the world. It was met with mixed reviews, but it successfully made its point.

    If your company requires heavy travel and wants to attract candidates who view that as a positive, similar messaging might work for you. You could also use the game as a viral way of touting your office gym, cafeteria, summer Fridays, flexible hours or virtually any other situation where happy employees might find themselves playing “Pokémon Go.”

    Personalize Your Efforts

    The second phase of the college football recruiting efforts included personalized videos of top recruits being “caught” by the school that was recruiting them. While some people might be offended by the idea of being “caught,” one Pokémon-playing recruit called it “awesome,” “really cool” and “another great thing about Oklahoma State.”

    If you’ve used “Pokémon Go” to start the recruiting cycle, this might be the perfect way to close the deal.

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  • Fill Your Sales Funnel: 5 Tips for Engaging Lead Generation

    Lead Generation Business Funnel ConceptFill Your Sales Funnel: 5 Tips for Engaging Lead Generation

    All companies want the same thing: a streamlined sales funnel that engages customers at all points. But how do you create this? Luckily, the process is easier than it may seem.

    By following these five tips, it’s easy to create a functional, effective sales funnel that supports your company goals and encourages customer engagement — from introduction to sale.

    1. Ensure All Sales Content Is Diverse

    When customers enter your sales funnel, they want to find unique content. What’s more, they want to continue finding unique content as they move through the funnel. Nothing is more damaging to your engagement rates that content that regurgitates the same message over and over again.

    Avoid this by being careful to craft unique and compelling content aimed at engaging customers at every stage of the buyer’s journey. This helps you meet customers’ unique needs and separate yourself from the competition.

    2. Produce Plenty of Educational Content

    Today’s consumers are primarily driven by value. Because of this, it’s critical to create high-quality, engaging content that helps readers solve problems and learn new things. When you populate your site with this material, your sales funnel virtually fills itself.

    3. Don’t Forget to Follow-Up

    After you’ve connected with a lead, following up is an effective way to solidify the relationship and keep the lead engaged. For best results, schedule follow-up emails or use a service like SocialOomph to send automated direct messages on Twitter. As long as you keep these messages highly personalized (by including the lead’s name, for example), this tactic can have a significant positive impact on your engagement rates.

    4. Define (and Redefine) Your Target Personas

    If you’ve noticed that your sales funnel engagement is lacking, it may be time to revisit your target personas. If they’re not as spot-on as they once were, now is a good time to overhaul them. By making sure that your target personas are detailed, relevant and current, it’s easy to craft relevant sales content for all of your various audiences.

    5. Streamline Your Funnel’s Options

    A funnel should be simple and direct. Too many options confuse consumers, and trimming the fat can help move customers through. With this in mind, keep your funnel easy to navigate and populated with only the most critical options.

    More Engaging Sales Content at Your Fingertips

    While creating a dynamic sales experience can feel difficult, these five tips will simplify the process and make it more valuable and enjoyable for both you and your consumers.

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  • 5 Crowdfunding Sites to Bootstrap Your Business

    5 Crowdfunding Sites to Bootstrap Your Business

    Allocating funds for your business is hard when you’re in the startup phase. Sometimes bank loans may not be easy to obtain if you lack the minimum credit and bank history even to consider the application process, and may not have built up a network of the right connections to get you to an investor yet. However, you don’t have to face it alone when you can consider crowdfunding as an alternative financing option. Discover five crowdfunding sites to raise startup capital, including SeedInvest, Crowdfunder, Peerbackers, Fundable and MicroVentures.

    1. SeedInvest

    SeedInvest simplifies the funding process with its vast network of thousands of accredited investors. You can use SeedInvest’s Virtual Boardroom to conduct meetings with potential investors, and promote your company through SeedInvest’s integrated advertising and social tools. This is an ideal crowdfunding platform to use if you are in the bridge, seed or Series A early stage of funding with a business that has a high growth technological component and at least two full-time members.

    2. Crowdfunder

    Crowdfunder allows you to pick what stage of the funding process your company is in, and that means you can enter whether you receive seed funding or even if you already have a Series A fund in place. You also have the option to bootstrap your business based on the type of deal you want so that you’re not limited to cash-only deals. You have the choice to get equity, convertible note, debt and revenue share deals.

    3. Peerbackers

    Peerbackers provides a crowdfunding platform that works on a reward system where startups present their story and provide a reward as a form of compensation or a “thank you” to investors. After receiving pledges that cover at least 80 percent of the requested funds, startups can receive capital for their projects. Innovators, startups and entrepreneurs from around the world can look to this crowdfunding site to raise money for their projects and businesses. With its consulting services, Peerbackers takes it a step further by providing an educational platform for those seeking startup funding. The crowdfunding platform also uses its CrowdCast network to promote crowdfunding stories across different media outlets.

    4. Fundable

    Investors from all walks of life can fund your business through the reward-based crowdfunding platform Fundable. The platform also allows equity crowdfunding with a readily available investor database with more than 23,000 investors, as of 2016. That means a neighbor, friend and angel investor can all provide a way to raise capital for your business. The site takes a hands-on approach to help entrepreneurs through the funding process by aiding with various tasks, including marketing and creating profiles.

    5. MicroVentures

    MicroVentures allows startups to raise capital from investors that have accreditation and even from non-accredited investors. This crowdfunding platform focuses on businesses primarily in technology, such as mobile and software companies, but it also has funding options for startups in other industries, including entertainment, media and gaming companies. Your startup must go through an application process and get approved before investors can cfund your projects.

    Rather than trying to raise a significant amount of capital from a handful of investors, you can explore crowdfunding to simultaneously reach out to several investors that can offer you investment options of all different sizes. It lowers the risk for the investors when they can put up a small amount and makes them more willing to invest in new startups and projects. Crowdfunding platforms give startups the opportunities they need to raise capital via equity, debt or rewards.

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  • Why Performance Reviews are Obsolete and What Should Take their Place

    Why Performance Reviews are Obsolete and What Should Take their Place

    Performance reviews have been staples in most companies for decades. Many organizations, however, have begun to question how productive and relevant these types of reviews actually are. According to Tiny News, there are several reasons why performance reviews should be abandoned–or at least retooled. One of those reasons is that performance reviews are time consuming and actually deliver little value to an organization.

    Many organizations are now looking for and experimenting with viable alternatives to the standard performance review. The following are four alternatives that can be used either independently or in combination with more traditional types of appraisal.

    1. Weekly or Monthly Check-ins

    This is a more casual option that can easily replace an official performance review. It occurs more frequently than a yearly or semi-annual review and will normally deal with fewer issues. Business moves too quickly today to attempt to work out issues or concerns that took place several months earlier. Check-ins can be brief since they are conducted much more frequently than regular performance reviews.

    2. One to One Coaching

    Coaching goes beyond basic evaluations and can include everything from guidance and support to developing new challenges for the employee. Someone in management can be chosen as a coach or someone from outside of the organization can be brought in to add a fresh perspective. Coaching is a much better option than a performance review because it is ongoing and encompasses much more than the evaluation process.

    3. Peer Reviews

    Peer reviews involve several employees who have been chosen by management to assist with the evaluation of other employees. Even though peer reviews can be invaluable in evaluating an employee from a variety of viewpoints, it’s important that management closely monitor these types of appraisals. One pitfall to avoid is making sure the evaluations are based on objective criteria and not turned into a popularity contest.

    4. SMART System

    The SMART System is based on Management by Objectives (MBO), which was established almost 40 years ago. The SMART System is divided into five distinct sections. It starts with Specific, Measurable and Attainable goals. The system also includes Relevant and Time-based objectives. Creating and categorizing goals that are tangible and actionable will help employees understand specifically what they need to do to improve overall job performance.

    You’ll need to consider the size, culture and management style of your organization to determine which review system is best. Some companies may also want to integrate a combination of assessment techniques to achieve the best results.

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  • Top 5 Apps for Small Business

    small business appsTop 5 Apps for Small Business

    As the owner or manager of a small business, you are undoubtedly busy, and most likely consistently on the go. While you probably use numerous apps for your daily personal life, like Twitter, Venmo and Expedia, you may not be taking advantage of all the apps out there that can get your business clicking on all cylinders. After all, between handling customer issues, scheduling projects and tracking expenses, you have a lot on your plate, and running as efficiently as possible is a necessity. Have a look at the top five apps for your small business.

    1. Slack

    Slack is an excellent app for communication within teams and across departments within your organization. Essentially, it’s a messaging app, but exchanging files, pictures and other documents is a breeze with this software. The app also allows for group calls, which means meetings can be held anywhere. Best of all, Slack allows for unlimited app integration, giving you the opportunity to put all your tools in one searchable central archive.

    2. Gusto

    Any small business must carefully manage payroll, benefits and taxes, and Gusto is just the app to help with that. Payroll taxes are automated with Gusto and new hires are automatically reported to the government. Deductions for workers’ compensation and benefits are automated as well. Even pay stubs are delivered to employees automatically. All this equals a lot of time saved for you.

    3. Dropbox

    In today’s interconnected world, work files need to be accessible from anywhere. Dropbox is in a league of its own when it comes to handling this task for small companies. It offers your employees a seamless way to store and share small and large files on the cloud, making it a great option if you work with remote employees.

    4. Toggl

    Don’t waste time — at least that’s what you’re telling yourself. But how can you make yourself as productive as possible? There’s an app for that, and it’s called Toggl. This app tracks where every second of your workday goes, and that makes it an excellent option if you need to work smarter and faster or require a more clear way to calculate billable hours. Work for different projects and track clients simultaneously in all sorts of formats, including colorful graphs and detailed time sheets.

    5. Nimble

    Have you ever heard the saying to go to where your customers are? Well, a lot of them are on social media. Nimble is a CRM app with a focus on communicating with customers across social media platforms. This sales and marketing app tracks and gathers data from every single place you communicate with your customers. It also automatically suggests potential key contacts based on your interactions and connections.

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  • Watch Out – You Might Be the One Hampering Your Business!

    bad business ownerWatch Out – You Might Be the One Hampering Your Business!

    X is a happy, outgoing person, ready to help others and unconcerned about competitors. Y is secretive and suspicious, and interacts with employees only if needed. Z is a mixture of both: open with his employees but constantly worried about competition. Who do you think is most likely to succeed?

    To answer that, you should realize that although your small business can succeed or fail due to many factors, the most important among them is you. Your personality can make or break your business, regardless of how highly qualified and experienced you are.

    Establishing Connections

    Many people view entrepreneurship as a team effort. Even if your business is now very small and you are the sole employee, you need to arrange for raw materials, obtain loans and find markets.

    It is a given that you will be interacting with others — hiring, organizing and motivating your employees; negotiating for funds from investors; buying things from vendors; and selling your products or services to customers. You also need to connect with most of them via social media.

    Being Pleasant

    Studies indicate that if you are open, sociable and energetic, you are likelier to have thriving, profitable and financially secure businesses. This does not mean you can afford to be careless, disorganized and easily distracted. You should stick to plans and be efficient all the time.

    Mistakes will be made — by you and by others. Make allowances and learn from them. Similarly, never worry about competition; the only way to be the best is to up your own game.

    Accepting Changes

    If you are resourceful and innovative, your business is likely to have greater sales, better employees and considerable profits. To succeed, try out new technologies and welcome changes; for example, create a website or a dedicated account on social media to showcase your products or services, or adopt new modes of payment. However, if you worry, are rigid in your views and are distrustful of others, you will delegate less and cannot take advantage of opportunities for change and growth.

    If you feel you cannot change easily, do an honest self-appraisal and choose a team that magnifies your strengths and offsets your weaknesses.

    To answer my question, X will certainly succeed. So will Y and Z, but only if they are ready for self-analysis and remedial measures.

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  • How to Get a Small Business Loan

    How to Get a Small Business Loan

    Going into debt can be an integral part of running a small business. Sometimes debt is necessary, yet taking out a loan cannot always be done based on common sense. A proper guide can make the necessary steps clear and simple.

    1. Evaluate necessary information

    The federal government’s Small Business Administration suggests that before you attempt to take out a loan, you ensure the loan is for “a sound business purpose” and that you and any partners have “good character.” Lenders will, naturally, check to make sure you will be able to pay back the loan. These points are what banks and other institution require, but what information should you look for before proceeding? Make sure you have ready any personal and business credit history, previous financial statements, a business plan, cashflow projections and “personal guaranties” from all principal owners of your intended business.

    2. Be thorough

    Evaluate all available financial institutions carefully to get the best deal, and be aware you will typically have more difficulty obtaining small loans from larger institutions. Check out local institutions, credit unions and especially institutions you have done business with in the past, and be thorough with the information you present to a potential lender. Aside from the information already listed, pay close attention to anything additional requested for a meeting. Finally, shop carefully! Search for the best APR for your needs so that you do not end up paying back more than is necessary.

    3. Determine the type of loan you need

    As hinted in the previous step, various types of loans are available, and online resources can give you more specifics. You will most likely want to approach a traditional bank, a microlender or an online lender. Head to a traditional bank if you have good credit and collateral, and do not need cash immediately. Note that traditional banks typically offer the lowest APR; however, they are not always best for small businesses that lack much cash flow or good credit. If you are unable to make a bank’s loan feasible, you should look to a microlender. Microlenders are nonprofits that usually lend small loans below $35,000. Alternatively, you can look for an online lender. According to NerdWallet, the APR there can range from 7 percent to 113 percent, depending on your situation.

    Remember to shop around for the best “price” and most fitting choice, just as you would for any purchase. Following these steps and sources will yield the best results and help you succeed with your business.

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  • Avoid These Five Expensive Small Business Human Resources Mistakes

    small business hiring Avoid These Five Expensive Small Business Human Resources Mistakes

    Making a human resources mistake can be expensive. Hiring the wrong employee, inadvertently overlooking labor laws and other problems can cost your small business thousands of dollars and hundreds of lost man hours. Below are five common human resources mistakes that you might commit.

    Mistake #1: Misclassifying Employees

    Federal law decides whether a worker meets the definition of an independent contractor or an employee, exempt or non-exempt. If you misclassify workers to save on benefits or because you don’t understand the law, you could be looking at thousands of dollars in penalties. The Internal Revenue Service shares information with the U.S. Department of Labor to catch businesses that skirt the law, and your workers can also report you.

    The Solution: To avoid having to pay back wages and penalties, read the Fair Labor Standards Act and classify your employees accordingly.

    Mistake #2: A Poor Hiring Process

    When you rush the hiring process, you can hire a poor employee. A recent survey found that 42 percent of business had a worker that cost them at least $25,000 that year. While some bad hires are inevitable, many businesses admitted that they were to rushed during the hiring process and didn’t adequately screen candidates.

    The Solution: Commit to a slow hiring process with multiple interviews, be sure to check all references thoroughly and invest in a complete background check for employees.

    Mistake #3: Not Documenting Performance Issues

    You may give feedback to your problem employee, but you may not be putting your verbal reprimands in writing. Then, when you finally decide to fire your employee after multiple issues, he decides to apply for unemployment. You may win the case, but you’ll have to spend valuable hours explaining your decision without documentation.

    The Solution: Put any performance issues in writing, and issue an action plan for the problem employee.

    Mistake #4: Not Securely Storing Confidential Employee Documentation

    Your I-9 forms should always be within reach, so you keep them in a binder at your desk along with all other personnel files. However, storing employees’ personal and medical information without security could leave you open to lawsuits if that information is misused.

    The Solution: Lock up paper documents, and restrict who can view them. Password protect electronic employment documents.

    Mistake #5: Not Keeping Up With Changes in State Laws

    Federal employment law changes often make the local news, but it’s easy to overlook changes in state wage, licensing and labor laws. You probably won’t even know that you’ve violated one until you’re fined for it.

    The Solution: Visit your state’s department of labor website regularly, and ask for clarification if you don’t understand any new laws.

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  • 3 Ways to Make Software and Technology Work for Your Small Business

    small business technology 3 Ways to Make Software and Technology Work for Your Small Business

    According to a National Federation of Independent Businesses article, small businesses are “relatively slow to adopt new and existing technologies.” Most don’t use the cloud and only nine percent accept Paypal payments. This may make it seem like small businesses owners are stuck in the Stone Age, but that couldn’t be further from the truth: they are cautious and savvy when it comes to investing in new software and technology. Before you invest in new tech, follow these three tips to make sure it works for you.

    1. Evaluate What You Have and What You Need

    Small businesses have passionate owners but limited financial resources, which is why it is important to evaluate what resources you do have. At least once a year, spend time collecting information about your prior systems. Perhaps your bookkeeper has an expensive check scanner, but they don’t use it because it constantly jams. Knowing what issues your business has with software and technology helps you to make wiser decisions in the future and troubleshoot the present problems. After evaluating, you might find critical holes in your software and technology supply. Make a list and follow the steps below on weighing the costs versus the reward. You can sell or trade unused or underused equipment to purchases technology that will better suit your business.

    2. Weigh the Cost Versus the Reward

    It’s easy to get snookered into buying sleek software or purchasing loads of popular gadgets only to realize that you don’t use any of it enough to make the investment worth it. Set an annual software and technology budget. This should include your computer system, cyber security system and new and upgraded software. You should also try to estimate technology costs and repairs. Computers break, systems fail. Make sure to budget a contingency fund so you are not caught by surprise.

    After setting a budget, develop an evaluation system for your software and technology purchases. You can rate each standard on a scale of one to five (one being a complete waste of purchase to five being an absolute necessity). This helps particularly when working with a small budget where you can only buy a few valuable items, not your whole wish list. Look at how much the software costs and how much you will use it. Will your staff use it daily? Once a week? Divide that cost up into a daily or weekly total. For example, a small business purchases a $2,500 computer for their full-time receptionist. He uses it every day for hours a day, making it a worthy investment, spending a little over $10 a day annually.

    Does the software or technology help with difficult time-consuming tasks? If you do your own packaging and shipping, invest in mail and shipping software instead of wasting valuable time and energy standing in line at the post office. Consideration of what technology to use for certain tasks is imperative. For example, if you own a bakery and want to take pictures of your cakes and culinary creations, you might not need the most expensive state-of-the-art camera. Technology has advanced to the point that excellent photos can be taken with the use of a smartphone and a filter app. You just saved your small business money by not buying an expensive camera that you would probably only cover in flour and frosting anyway.

    3. Let Technology Work for You

    As a small business, your staff needs to work as efficiently as possible toward the vision of the company, not spend lots of time on menial tasks that could be done by valuable software programs. Use software programs that save you lots of time and maybe even the cost of having to hire someone. You can automate lots of tasks such as bill pay. There is even outsourcing technology available that runs payroll and direct deposits wages into your staff’s accounts.

    Consider all or some of these tips when you think about buying new software or technology. By having a firm knowledge of your own business and staying abreast of developing trends, you can make a smart investment that saves you time and money.

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  • How Do You Sponsor a Foreign Worker?

    work sponsorship How Do You Sponsor a Foreign Worker?

    With all of the talk about abuse of the visa process, you may think your business doesn’t stand a chance if you need to bring in someone from abroad who has special skills. Here’s an overview of the visa sponsorship process to get you started.

    Determine Your Need

    Whether you’re sponsoring a temporary or permanent worker, you generally need to show that they have special education, skills or experience. In many cases, you’ll also need to show that no American was qualified or available to take the job.

    Part of doing this is carefully reviewing the job description. What specific training or skill set are you looking for? If you posted the job on local job boards, would you be able to find qualified domestic candidates?

    Select the Appropriate Visa Type

    Once you’ve determined what you need, you’ll need to select the appropriate visa type. Different categories of workers receive different priorities.

    • First preference goes to immigrants with extraordinary abilities.
    • Second preference goes to immigrants with advanced degrees or skills.
    • Third preference goes to immigrants with other professional skills or in fields with a low supply of American workers.

    File an Immigration Petition

    “Sponsorship” is not just an empty term. As the employer, you are responsible for filing the appropriate immigration petition on behalf of your potential employee.

    You will need to provide information supporting your need to hire a foreign worker and also pay a filing fee. Not all petitions are approved. Some may be denied for lack of supporting information or because your request does not meet the requirements for requested visa type.

    For certain categories of visas, there is an annual limit on the total number of immigrants who can enter the country under each visa type. In categories where the limit is regularly met, a lottery may be used to determine which petitions are granted.

    Monitor Employee Eligibility

    If your petition is approved, you must continually ensure that your workers are presently authorized to work in the United States. If you applied for a temporary visa, you will need to help the worker apply for a renewal or for permanent status before their visa expires.

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  • Why You Can’t Run a PPC Campaign Without Great Content

    SEO - search engine optimization mindmapWhy You Can’t Run a PPC Campaign Without Great Content

    Too many marketers think they have to make a choice between pay-per-click ad campaigns and organic content marketing. The reality is that if your content doesn’t support your paid advertising, your paid advertising will fail. If you have strong content, you’ll slash your costs and boost your return on investment. Here’s how.

    Relevancy Matters

    Pay-per-click ads are not sold to the highest bidder. You can beat a competitor’s bid by double or even more and still potentially not have your ad shown.

    The reason is Google wants even paid ads to be useful to searchers. If a searcher keeps finding unhelpful information at paid links, they’ll be less likely to click paid links in the future and may even stop using Google altogether.

    To determine how useful your ad is, Google assigns it a Quality Score. The Quality Score compares the text of your ad to your landing page content to determine how relevant your landing page is to what the searcher is looking for.

    If you’re using platforms other than Google, similar algorithms are often in place.

    Your Real Goal Is Conversions

    Getting people to click on your ad is an important first step, and it can be exciting when your first clicks start coming in. However, those clicks are worthless if they don’t turn into buyers.

    Once visitors arrive on your website, you need to give them a reason to stay and to complete the sales process. Both your sales copy and visual content need to answer the traditional marketing questions of why does the customer need this and why should they buy it from you.

    You Still Want Organic Clicks

    If your SEO efforts get you to the top of the search rankings, it’s not a bad thing if searchers click your organic link instead of your paid ad. You’re still getting the potential customer without paying for their visit.

    The other reason you want your organic link appearing even if you have a paid ad is it keeps a competitor’s link from showing. In a typical search results page, there are about 10 organic links and three paid ads.

    If you only have the paid ad, that’s 12 chances for searchers to click on a competitor instead. If you have a paid ad and an organic spot, there are only 11 competing links. Remember also that visitors are more likely to click on the top search results, and some ignore the paid ads altogether.

    In short, PPC campaigns can help accelerate your marketing, but you can’t ignore your content.

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  • How to Create a Fair Vacation Policy

    How to Create a Fair Vacation Policy

    A fair vacation policy gives employees a chance to relax, and benefits the company when employees come back recharged and ready to work. Small- and medium-sized businesses don’t have the employee redundancy of larger companies, which means that these companies must be careful when creating a workable vacation policy. Management must also prudently administer existing policies to allow all employees an equal chance at time off.

    3 Common Types of Time-Off Policies

    While companies can structure their vacation benefits in any way that doesn’t violate state or federal law, most businesses choose one out of the following three options.

    • Traditional paid vacation and sick leave: Each employee receives a certain number of paid vacation days and a certain number of days for sick leave. Paid vacation and sick leave may roll over to the next year or expire if state law allows it. Some employers give the same amount of paid leave to each employee, while other companies offer increasingly generous benefits to long-time workers.
    • Paid time off: Each employee receives a certain amount of paid time off that he can use however he wishes. The employer expects the employee to appropriately budget his leave between sick leave and vacation time.
    • Unlimited time off: Some companies allow employees to take as much time off as they would like, as long as they are meeting their work obligations. The employee must notify his manager before taking time off, but there are no limits to the number of days he can take.

    Putting Time-Off Policies to Work

    Once a business has decided what time-off policy works best for them, they should decide how to best administer it. For instance, seasonal businesses may want to consider not allowing vacation days during their busiest time of the year. Some businesses may also want to have employees earn a set amount of vacation time per paycheck, so they have a smaller obligation if an employee leaves in the middle of the year.

    Small businesses may want to require that their employees submit their vacation requests for approval several months in advance. This way, an impartial administrator can decide how best to approve leave for high priority times, such as holidays and school breaks. The business can then choose to issue approvals based on seniority, a lottery system, a rotating priority system or any other fairly applied method. It can also offer bonuses to employees willing to work during desirable vacation times.

    A survey from SurePayroll found that 46 percent of small businesses offered fewer than 10 vacation days off per year. However, as more employees prioritize a healthy work-life balance, small businesses should work to make sure their vacation policies are fair in order to retain desirable and productive employees.

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  • Why You Should Take Risks in Hiring

    Why You Should Take Risks in Hiring

    Obviously, you want to hire the “best” candidate for a position. So much money, time and effort is invested in each employee that making an error in hiring can be costly. But what does “the best” mean? How do you know someone will be the best fit? The short answer: you don’t.

    An applicant’s past performance is often the starting point for evaluation. Interviews, references, work samples, tests — all are designed to help you figure out if the person is worth a chance. The best candidates, as recognized by most hiring managers, are usually the safest choices. When’s the last time you took a chance on a risky candidate?

    We’re not talking about someone far out in left field, but rather someone who is outside your normal hiring practices. Maybe he seemed a little odd or didn’t wear the pinstripe suit all the other candidates did. Whatever your usual pattern of hiring, mixing things up can yield great results.

    Why Should You Consider a Risky Hire?

    Research old and new supports the hiring of those who are a somewhat risky. The idea that madness and creativity are two sides of the same coin has been around for thousands of years. In fact, several recent Swedish studies are supporting the connection — and that there are benefits to hiring those with mental disorders. For example, researchers found a link between bipolar disorder and a natural ability to lead. Problems abound in every workplace, and creative thinkers are the ones who come up with solutions — and who keep pushing to move things forward.

    Loads of research has shown that the unconscious desire to hire people who look like us is strong, even when you are aware of it. Considering a different kind of candidate may be a way out of that.

    How Do You Look for a Smart but Risky Choice?

    Recognize that the hiring process is, necessarily, very judgmental and, when reviewing candidates, your frame of mind follows those judgment lines. Open up and look past the usual narrow scope to see what benefits the potential hire brings. Was a candidate somewhat shy during the interview? Perhaps that’s a strength in an office of talkers. Does her record show that she arrives late in the morning? Consider whether those 10 minutes outweigh her creative contributions and new ideas.

    While you do have something to lose — mostly time and money — what you might gain can be worth the gamble.

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  • 5 Ways to Keep Your Employees Motivated

    5 Ways to Keep Your Employees Motivated

    Every organization wants the secret to keeping employees motivated. But it’s no real secret — just a lot of hard work. Here are five practical tips to create a consistent and positive work environment that cultivates motivated employees.

    1. Drive Home Your Vision and Values

    There is a reason organizations spend months and years crafting their vision and value statements: They are the backbone and sole purpose of the company. Motivated employees live and breathe their workplace’s vision; if they don’t, there is nothing keeping them there. One hospital is the same as another; one company is interchangeable with the next.

    To motivate your employees, emphasize your company’s vision and values everywhere — in memos, emails, meetings and all other forms of communication. Employees who know their company’s vision and values work with purpose and are motivated to see that vision into fruition.

    2. Create a Generous Work Environment

    The managers of Baptist Hospital in Lexington, KY, wrote thank you notes to all of their employees and enclosed a $100 bill. It wasn’t Christmas or bonus time. They did it because they care about their employees. This may seem difficult to do with tight budgets, but the pay-off of motivated and appreciated employees is far greater. For example, instead of a T-shirt, umbrella or other promotional item your business buys, wouldn’t it be nicer to give your employees a note of gratitude with a crisp $20 bill inside?

    3. Take Your Employees’ Ideas Seriously

    One way to create disgruntled, lazy employees is to shoot down every single one of their ideas. Create space to listen to your subordinates. In every meeting, make time for people to share their ideas. Rebounding ideas off one another builds energy and teamwork. You might not accept every idea shared, but acknowledging your employees’ thoughts signifies a level of respect that keeps them motivated.

    4. Give Freedom With Responsibility

    Take a parenting example: An 18-year-old has much more freedom than a 2-year-old, but the 18-year-old also has much more responsibility. Some organizations are holding their employees back, micromanaging them like 2-year-olds. Gradually give your employees more freedom and responsibility, and let those who succeed run with the next project. Your employees will break free from micromanaging and will be self-motivated to do their job well.

    5. Be Personal

    Your employees are not robots. They are living, emotive human beings, so give them a personal touch. For example, H&M gives their employees (even part-time staff) their birthdays as a paid holiday. Instead of just signing your name to a generic card, showing that you actually care keeps employees motivated.

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  • Keep ’em Coming Back for More: Building a Loyal Customer Base

    Customer Loyalty Service Support Care Trust Business Concept

    Keep ’em Coming Back for More: Building a Loyal Customer Base

    In the digital market, customers are just a click away from cheating on you with your competitors. Here are five strategies small business owners can use to build a loyal client base.

    1. Reliable Service

    Of course, everyone wants to give their customers quality. The trick here is to outperform your competitors to such a degree that your clients are disgusted with the idea of switching brands, as well as making sure that your brand is synonymous with quality and reliability. A Customer Experience Impact report proves that 90 percent of Americans are willing to spend more with companies they believe provide excellent customer service.

    2. Personal Communication

    A little personalized attention goes a long way to get your customers back in the door. So, become friends with your customers. According to the Journal of Applied Psychology, a small, unexpected act of kindness will increase a customer’s willingness to spend out of a sense of fairness and reciprocity. Avoid massive email campaigns in favor of more individualized advertising. Send them communications influenced by their purchase history and personal character. You customers want to know you’re listening. They will respond to your attention.

    3. Community Impact

    Customers are complicated, well-rounded people. They have more than just needs to be met; they also have dreams to be fulfilled. What does your target customer care about? The environment? World hunger? Align the values of your company with the values of your customers. According to the Harvard Business Review, shared values are the most important aspect of brand loyalty.

    4. Good Conversation

    Nothing is more draining than a one-sided conversation. Give your customers a place to interact with your company and their fellow buyers. Encourage customer reviews and testimonials. When someone is dissatisfied, address their concerns in a public and sensitive way. This serves a double purpose. It builds the trust of new customers and it makes repeat customers feel valued and important.

    5. A Common Enemy

    This is the most subtle strategy on our list. As such, it requires the most skill. Align your company with the lifestyle of your customer base. Whatever they love, your company loves. Whatever they hate, your company hates. It’s important to do this without spewing negativity. Cruelty is not very lucrative. However, a healthy feud keeps interest levels high and customers loyal. Some famous examples: Apple versus Microsoft or McDonald’s versus Burger King. Create an us-versus-them mentality where you and your customers are on one side and the “big bad wolf” is on the other.

    A client–company relationship is no different from any other, as it takes work and dedication to keep your customers satisfied. Use these five tips to have a long-lasting and happy relationship with your clients.

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  • 5 Accounting Mistakes That Put Small Businesses at Risk

    5 Accounting Mistakes That Put Small Businesses at Risk

    Accounting mistakes can have a negative impact on the growth of your business. The reality, unfortunately, is that these types of financial mistakes are all too common. Minimizing these accounting errors can go a long way in ensuring your business can succeed without significant financial problems. The following is a list of the common accounting mistakes made by small businesses and how you can combat them.

    1. Poorly Managing Cash Flow

    If your business has a cash flow problem, you may not be in business for long. Even a profitable business can go bankrupt if there isn’t sufficient cash to cover bills and expenses. You need to keep up with your receivables to ensure you’re being paid promptly and that you don’t constantly have invoices that are severely delinquent. Poorly managed cash flow means you may not be able to grow your business in a sustainable way. Conduct a monthly review of your financial statements so you have a clear idea of what you’re selling and what you’re billing. Having a solid understanding of payables vs. receivables means you can stay on top of any cash flow issues before they arise.

    2. Mixing Business and Personal Finances

    Commingling personal and business accounts is a surefire way to derail your company’s finances. You may be using personal finances to fund business expenses; however, properly recording these transactions is a must. You should only run business transactions through a dedicated business account. Bank statements allow you to track your company’s finances accurately, stay on top of spending and even manage cash flow. Not accounting for business expenses can lead to not being able to take deductions you qualify for and, ultimately, a higher tax bill.

    3. Not Keeping Meticulous Records

    Do you have a system in place to track all your business-related purchases? Are you saving and keeping track of your receipts? What about expenses paid in cash; are you keeping track of them? If the answer is no to any of these questions, you can find yourself in a world of hurt come tax time. Without proper records of your business-related spending, filing your taxes is a nightmare. If you don’t have a record of it, it didn’t happen, and you can’t deduct it. Once you establish a separate business account, how you’re going to manage your financial records is the next big decision. Saving receipts and consistently logging expenses are essential to maintaining a complete picture of your finances and ensuring you won’t have any problems come tax time.

    4. Not Using Accounting Software

    Using accounting software solves most of your record-keeping issues. The right software can make business processes such as bookkeeping and payroll automatic, as well as eliminate many accounting mistakes. Using software also cuts down on the time you have to spend managing your finances and allows you to focus on growing your business.

    There are many accounting software options. Make sure you choose the best fit for your business based on your needs and not by the many services these software solutions offer. Remember, small businesses rarely require enterprise solutions, so find an accounting software that fits your needs and your budget.

    5. Not Outsourcing Tax Preparation

    As a small business owner, it’s often tempting to do everything yourself in an attempt to save money. However, your taxes, more often than not, should be outsourced to a professional. Small business taxes can be tedious, time-consuming and complicated. If you’re not a professional tax preparer, it’s likely you don’t understand all the rules, regulations and deductions that apply when filing your taxes. Improper tax filing can lead to missed deductions, a higher tax bill and even a tax penalty. Forgo the potential headache, and find a tax professional you can trust.

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  • 3 Essential SEO Tips for Small Businesses

    Businessman Sketching About SEO Concept

    3 Essential SEO Tips for Small Businesses

    A recent survey revealed that 85 percent of consumers use online search to find small businesses in their area. Half of these searchers visit one of the businesses they find online within a day, demonstrating that visibility in search results can pay off in terms of traffic and sales. If your small business is struggling to be seen in the search results pages, here are some tips that may help.

    1. Use Long-Tail Keywords

    As a small business, you’re never going to be able to compete with the big brands for the most popular keywords in your industry. Instead, focus on long-tail keywords, which usually have lower traffic volumes but face much less competition. Highly specific keywords, such as “white Fender Telecaster deluxe” also have much higher conversion rates than general keywords, such as “guitar”, as they attract customers who are at a much more advanced stage of the buying process. Customers who are searching for long-tail keywords have often already researched the kind of product they want and are now ready to buy, which makes them the ideal targets for your small-business SEO campaign.

    2. List Your Business on Listing Sites

    Including your business on listing sites boosts your visibility online and improves the chance of customers finding you. These listing sites also provide backlinks to your business website, which can improve its position in the search rankings. Backlinks from reputable websites are a key part of any small-business SEO strategy.

    3. Build a Community on Social Media

    A thriving social media presence can contribute to search engine optimization for your website. Remember to fill out your social media profiles with your business name, contact information and a link to your website. Post regular updates, such as links to blog posts, details of any new and exciting products that you offer, and upcoming promotions to generate excitement among your readers and encourage them to engage with your brand.

    Conclusion

    Search engine optimization is the key to small-business success. Use these small-business SEO tips to improve your brand’s online visibility and drive visitors to your site.

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  • Small Business Bookkeeping & Accounting 101

    Small Business Bookkeeping & Accounting 101

    As a small business owner, you don’t have a set job description. You do whatever needs to be done to maintain and grow your business. Accounting and keeping track of your finances is big part of running a successful and profitable business. The following four tips will help you master your business’s finances, even if accounting and bookkeeping aren’t yourfavorite business activities.

    1. Keep Your Finances Separate

    Having separate books and accounts for your personal and business finances is must for your small business. When you’re just starting your business, it can be very easy to be lax about keeping your business and personal spending separate. However, as your business grows, this can easily turn into a disaster when you’re trying to establish a budget and track expenses, especially during tax time. So make it a priority right from the beginning to manage and track all of your business and personal accounting separately.

    2. Keep Track of Everything

    You need to keep track of everything related to your business. All receipts, statements, invoices and any other paperwork related to your company needs to be saved and organized. As a small business owner, it is very easy to fall behind on keeping your records up to date and tracking all of your financial transactions. However, you have to make organizing your finances a regular habit.

    Keeping well-organized financial records is important to understanding how well your business is doing and making filing your taxes as smooth and painless as possible. Whether you’re doing your taxes yourself or using an accountant, dedicate time to consistently check your books to see where your business stands and ensure there are no mistakes that could turn into major problems down the road.

    3. Find the Right Software Solution

    If you’re going to personally handle your finances, then finding the right accounting software is a must. There is a plethora of services available to handle all aspects of a small business’s finances, from taxes to payroll management. To help guide your decision, start off by deciding which tools you absolutely to run your business. Once you know what you need, find the software package that aligns with those needs at the best price.

    Don’t come down with bells and whistles syndrome when making a decision about which software solution will be best for your business. Yes, the expensive software package with every service you could dream of is tempting to buy, but it will ultimately end of being a waste of money. Small businesses don’t typically need enterprise-level software to handle their accounting needs, and you won’t use most of those services, anyway. Stick to purchasing the software solution that covers your needs, at a price you can afford.

    4. Don’t Be Afraid to Outsource

    As a small business owner, you already wear many hats and likely spend much of your time doing things that aren’t directly related to growing your business. Particularly in the early days of a business, it can be tempting to try to do as many tasks as you can to save money. As time goes on, however, that can become more of a burden and actually loses you company money, because you don’t have time to focus on growing your business. Hiring an accountant or bookkeeper will allow you to free up time to do the tasks in your business that you are best suited to accomplish. As mentioned above, meet with them regularly to keep track of how your business is doing financially and to make sure no mistakes are being made.

    Being a small business owner can be tough, thanks to all the tasks that need to be done and the often limited budget with which to do them. Staying on top of your finances will go a long way in keeping your business solvent and successful now and into the future.

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  • 3 Important Things to Know Before Starting Your Etsy Shop

    iStock_000048946334_Small3 Important Things to Know Before Starting Your Etsy Shop

    If you have a knack for crafts, you’ve probably considered opening an Etsy shop. But while this online marketplace caters to all things original and handmade, your creativity and talent alone won’t make you stand out. Some tricks of the trade will help you turn your passion into a thriving business. Remember to be patient, give it time, and learn as you go.

    Think Like a Customer

    Creating product is one thing, but selling is another. You may love that scarf you’ve knit, or that custom jewelry you’ve crafted, but maybe it’s not appropriate for an online marketplace. If you have sold successfully at craft fairs or farmers markets, ask yourself if your customers would be as enthusiastic if they could not see your item up close and, perhaps, touch it or try a sample. It’s important you sell what you love to create — because your labor is the backbone of the business — but select a product that will sell well online and can ship to customers without damage.

    Post Amazing Photos

    On some Etsy stores, you’d swear the real artisans are the photographers. They use extraordinary angles, lighting and staging to create a beautiful image of each product. This is essential for a successful Etsy store. Shoppers rely on the photos, and the text that lives below them, to decide whether or not to buy.

    Center your item, light it well, and display it from multiple angles if necessary. Although creating a “scene” can be helpful, always make sure what you are selling is front and center, and additional items don’t create unnecessary distraction.

    Keep Expanding Inventory

    If you do your job right — attracting people to your store and satisfying buyers with great customer service — you’ll get repeat business. Since you want people to come back time and again to browse your page, you need to frequently give them something new. Have an ever-changing roster of items for sale.

    In addition, remember to tag your items with keywords your customers will use; if they haven’t yet put your shop on their favorite list, they’ll find you by product type and keyword. For example, think like a customer and use the word “bracelet,” in your tags, even if you prefer to call it a “bangle.”

    Etsy selling can be a creative, exciting and profitable endeavor. Small things can make a big difference as to whether you make sales. When you do, you’ll be motivated to drive up the transactions even more.

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  • What You Need to Know About the New Overtime Rules

    What You Need to Know About the New Overtime Rules

    One of the last major acts of the Obama Administration may be to greatly expand the number of workers who are eligible for overtime. The Department of Labor is currently reviewing major changes to overtime regulations that would include many currently exempt employees.

    Exempt Employees Must Make $50,440

    There will be no overtime exemptions for employees who earn less than the 40th percentile of weekly earnings for full-time workers. That threshold is currently $50,440 per year and will rise as overall salaries rise.

    Currently, employees who earn at least $23,600 per year for administrative, executive or professional job functions are exempt from overtime. With the threshold rising, an estimated five million additional employees will be eligible for overtime pay.

    You Will Need to Track Employee Hours

    One of the key benefits of overtime exemption enjoyed by both employers and employees alike is not having to keep strict track of the hours worked as long as the job gets done. Employers will need to require employees who are newly eligible for overtime to submit detailed time sheets.

    Employers who don’t accurately track employee hours may be subject to employee lawsuits for overtime pay or regulatory action by the Department of Labor.

    The Highly Compensated Employee Exemption Will Rise to $122,148

    Currently, employees who earn greater than $110,000 are not legally entitled to overtime pay regardless of whether they are in an exempt job function. This number will also be indexed to weekly earnings for full-time workers.

    The expected threshold is the 90th percentile, which would be an annual salary of $122,148 in 2016.

    Changes Will Likely Come This Summer

    The changes are being enacted by the Department of Labor at the direction of President Obama. The Department of Labor has the authority to issue overtime regulations in accordance with the Fair Labor Standards Act. The final regulations are expected to be announced in the summer of 2016.

    To prepare for these changes, you should carefully review the job duties for each of your employees and begin tracking hours for currently exempt employees who may become eligible for overtime. While you will not be required to pay overtime for hours worked before the changes come into effect, you will want to predict whether you will need to pay additional overtime or adjust your staffing.

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  • How Will the $15/hour Minimum Wage Affect You?

    How Will the $15/hour Minimum Wage Affect You?

    While it’s still uncertain whether Congress will raise the federal minimum wage, state and local governments around the country are already raising their own minimum wages. Some have met the calls for a $15/hour minimum wage, while others have made more moderate increases.

    Even if you’re outside of these markets, there are three key questions you should consider to see if your business is prepared for a minimum wage increase.

    Will Shoppers Drive Farther to Save?

    When minimum wages are enacted at the city or county levels, the major concern is whether shoppers will look for lower prices in the neighboring city or county. Most business will be protected by travel costs and convenience.

    If shoppers have to choose between stopping at a store on their way home or going out of their way (and using more gas) to save just a few dollars, they’ll typically choose convenience. These results are already being seen in Seattle where a $15/hour minimum wage is being phased in.

    Just 11 percent of businesses have left the city or are considering leaving the city. The remaining 89 percent feel that they can remain competitive even when businesses outside of the city limits are subject to a lower minimum wage.

    If you’re not next to the city or county line with nearby competitors across the line, you should see little impact.

    Will Employees Jump to Easier Jobs?

    Another concern has been that employees making just above the minimum wage will jump to easier minimum wage jobs. While above-minimum wage jobs might be pushed to slightly higher wages, they often already have other benefits that help retain employees.

    These benefits may include health insurance, paid time off, predictable scheduling, flex time and full-time hours. Most minimum wage jobs are in food service and retail where these benefits are rarely offered. If you don’t already offer these benefits, they may be a more affordable alternative to raising your wages.

    Will Customers Be Able to Afford Higher Prices?

    The final consideration is whether customers will need to reduce their discretionary spending. While you may lose some customers with tight budgets, others should replace them.

    Businesses who advertise above-average treatment of their employees are often favored by consumers who feel a sense of social justice. If you pay a living wage, you also reduce employee turnover costs and attract better talent that provides better customer service.

    While you might need to make some adjustments to your business model, looking at the minimum wage increase as an opportunity to team up with your employees may end up improving your overall profitability.

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  • The 5 Keys to Digital Marketing Success

    Notebook with Tools and Notes about Digital MarketingThe 5 Keys to Digital Marketing Success

    Digital marketing has grown in importance in recent years. As more people spend more time on the internet, companies seeking to market their products have been forced to find new, creative solutions for customer engagement. Businesses that expand their marketing efforts into the digital sphere can indeed find great success, but only if the right methods are employed.

    A Diverse Marketing Team

    Marketing teams should represent the diversity of experience that you can expect from your customer base. Your product can interact with your customers in an infinite number of ways, but you increase your opportunity for success by reaching many kinds of people in the process. Teams composed of employees from multiple backgrounds may create broadly targeted and emphatic messages that help you get your point across more efficiently.

    Quality Before Quantity

    “Seeing what sticks” just isn’t a viable strategy in marketing. Your customers already know what they want, and they’re looking for products that offer specific value. Differentiate yourself through relevance and reliability. Invest your resources and time into a particular class of good or service rather than spreading yourself too thin trying to cover too much. Value is more than a dollar sign; customers want their problems solved, and they’ll remember who helped solve them.

    Provide Tangible Value

    In the great wilderness of digital marketing, some incline toward the oft-traveled road affectionately termed “clickbait.” Marketing that promises too much may indeed invite a “click,” but that doesn’t equate to a purchase. Reputable brands live and die on the trust of their audience. Being realistic and practical in marketing is its own virtue, and loyal customers prefer integrity to shock-value.

    Build a Community

    Improving interaction from end-to-end is one of the most effective forms of digital marketing. Take advantage of all available digital channels to get your message across and ease the user experience. If a customer has a question, how many avenues do they have to reach you? If you want to communicate an important update, how quickly can you deliver that message? You should take advantage of the powerful correlation between effectively coordinating your customer contacts and growing your revenue.

    Know Your Audience

    This is ancient advice for all businesses, but it’s particularly relevant in the digital era. With modern technology, you can coordinate online search terms to gather an unprecedented amount of information about how your audience interacts with your product. People love to provide feedback, but they might not give it to you directly. Online forums, reviews, social media and more can be excellent ways to see what people are saying in real-time, allowing you to respond accordingly.

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  • The 3 C’s of Successful Placement: Candidate, Culture and Community

    The 3 C’s of Successful Placement: Candidate, Culture and Community

    When you work as a human resources professional, one key element of your job is recruiting. Several decades ago, it may have been acceptable to place a bare-bones newspaper ad that gave nary a thought to ensuring a good match between the candidate and the culture and community of the business. Of course, the process these days is highly focused on ensuring compatibility. Here are some considerations as you go about recruiting for candidate, culture and community.

    Candidate

    Successful placement of a candidate means finding someone who has the necessary soft and hard skills (or who can be trained on the hard skills). All too often, human resources professionals fall in love with a candidate on paper, but then feel like something is off during the interview process. Listening to your intuition is important. At the same time, you should rethink dismissing candidates based on considerations such as their appearance, which can play into subconscious gender or cultural bias. For example, researchers at the University of the West of Scotland have found that job-related judgments for women are heavily skewed toward their looks, while for men, decisions are based on content.

    Culture

    The Society for Human Resource Management estimates that incompatible cultural fit has the potential to cost a business as much as 60 percent of an employee’s yearly salary. However, before you can recruit for cultural fit, you need to identify the culture of your business. What are the prevalent attitudes in the business? For example, is there a huge emphasis on teamwork, or are employees encouraged to work independently? Perhaps the business favors a middle ground between these two extremes. Examine attitudes and philosophies, both official and unofficial. For example, the official line may be that the business does not care what hours employees keep as long as their work gets done. Unofficially, though, the business might look down on folks who come in after 10 a.m., even if they stay after everyone else has left. It’s fairly common for there to be discrepancies between stated culture and actual culture.

    Community

    The community aspect of the recruiting process takes many forms. For example, it could be the reputation of your business in the community at large and if it gives to the community. Likewise, it could be how your business presents itself online and on social media. It could also be how your business fosters a community of continued learning, an aspect that is especially important to millennials. Job candidates these days value transparency; to recruit effectively, you must clearly and honestly describe your business, its culture and the requirements of the job up front.

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