Man holding cellphone playing Pokemon Go.Four Steps Your Business Can Take to Capitalize on the ‘Pokemon Go’ Craze

The “Pokemon Go” craze has captured the attention of millions. At a time when viral marketing is king, why not capitalize on one of the biggest viral events in recent times? Here are four steps your business can take.

1. Offer Free Phone Charging

“Pokemon Go” drains players’ phones rapidly because it makes heavy use of all the big energy users — the screen, camera, GPS and data.

Offering free phone charging can draw players into your establishment for a 15- to 30-minute break. The electricity will cost you pennies, and all you need to do is make sure a few outlets are readily accessible.

Even if not everyone who charges their phone buys something, it’s still a much cheaper way to expose new people to your business than traditional advertising. You can also use the opportunity to introduce yourself and your store to newcomers and tell them more about what you have to offer.

2. Buy Lures

You’ve probably heard at least one story of “Pokemon Go” driving waves of customers to a business near you. If you want to become the next Pokemon hot spot, you need to understand how the game works.

Players use their phones to hunt digital creatures who are most likely to be found near Pokestops. Pokestops are predetermined public locations, such as landmarks and major attractions.

You can increase the number of Pokemon at a Pokestop by buying lure modules. This is a form of virtual bait that draws in the digital monsters and in turn draws in more human players who are trying to catch them.

If you weren’t lucky enough to be made a Pokestop, you can still increase foot traffic to your business by placing lures at two or more Pokestops on opposite sides of your business.

3. Publish Your Pokemon Policy

“Pokemon Go” players have unfortunately drawn negative headlines over a lack of discretion in playing at places such as cemeteries and war memorials. You may want to publish your own Pokemon policy on your website and by your front door.

This lets players know it’s OK to come in and lets non-players know what kind of noise and activity they can expect. Making your expectations clear can prevent a bad experience and subsequent negative online review.

4. Hook Customers for the Future

Of course, all good things come to an end. If you want your new customers to last beyond the “Pokemon Go” craze, engage them now. Promote your discount or loyalty program, and build your social media following by offering updates about what Pokemon can be found at your shop.

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