How the Google PageSpeed Test Tool Can Increase Your Conversions
Right now, 40 percent of consumers will leave a website that doesn’t load within 3 seconds: An e-commerce site that generates $100,000 in revenue each day can lose $2.5 million in sales each year due to a 1-second loading delay. To avoid these detrimental issues, companies must pay close attention to their websites’ load time; one of the best ways to do this is with the Google PageSpeed Insight Tool.
What Is the Google PageSpeed Insight Tool?
5 Ways to Reduce Page Load Time
Even though the weak points of every website will vary, the PageSpeed tool does pick up a few consistent errors. By fixing these five things, you can receive a higher PageSpeed score and provide a better user experience for your site’s viewers.
1. Optimize your images
Be sure you’re scaling or compressing your images correctly. Make the corrections before uploading them to your site.
2. Enable browser caching
According to HubSpot, enabling the caching on your browser prevents the visitor’s computer from having to load the same information every time they visit your site, which quickens load times.
3. Implement compression
When you compress your website, you decrease the size of your pages, thereby improving your load times between 50-70 percent.
5. Improve your CSS
An optimized CSS will download faster, which allows visitors quicker access your pages, thereby improving user experience and decreasing page load times.
The Case for Load Time
Page load times are a major factor in creating a positive user experience for visitors. By using the Google PageSpeed Insight Tool and fixing the five things mentioned above, you can improve your load times and impress your visitors.
HB Hot Rods and Hogs was started by Ed Syer in the back of his auto repair shop in Huntington Beach where Ed was building