How to Build The Best Website For Your Small Business
In the digital age, it’s crucial to have an awesome website. It’s one of the first places clients will learn about you. If your website doesn’t immediately draw in customers, you’re going to lose them. Additionally, you don’t have a lot of time to grab your prospect’s attention. According to Chartbeat, 55 percent of site visitors spend less than 15 seconds on a webpage. So what can you do to prevent them from bouncing off to a competitor’s site? Here are a few things to look out for:
User-friendly: Sometimes, visiting a website is like going to a huge flea market. There’s too much to look at, and you don’t know what to do or where to go first. Limit the number of links on the homepage so that visitors aren’t torn in several directions at once. Use readable colors, fonts and a layout that makes sense.
Mobile optimized: ComScore found mobile Internet users have now surpassed desktop Internet users, which means that a significant number of your customers will be browsing on a smartphone or tablet. They won’t stick around if your website is clunky on a small screen. Be sure to make your site responsive or even design a native app for mobile users.
Engaging: No one wants to look at a wall of text. Break up written content with engaging imagery and visuals. Use bullet points and headlines to emphasize important points. Consider graphics or video that quickly tell a story about your business to viewers. Just be sure not to overdo it with imagery. To many competing visuals is just as bad as too much text.
Gain trust: Put any certifications, testimonials and case studies you have in plain view. Customers are more likely to listen to peers than brands. Let prospects hear from previous customers about how great your business is.Calls to action: Websites often suffer when users don’t know what to do next. Once they’ve read your content, they may move on quickly without a call to action. The purpose of your site is to convert visitors into potential customers. Be sure you have a prominent CTA on your page.
Know yourself and your customers: Think about what sets you apart from competitors. Make sure you communicate this value proposition on your website. Think about your customers as well. What questions are they trying to answer by seeking your services? Make sure your website answers them.
Marketing: How will you get visitors to your site in the first place? Marketing is a key concern when it comes to beating the competition. If you can’t get the right people to your site, there’s no point in having an awesome site at all. Use search engine optimization strategies, pay-per-click and other methods to draw in cutsomers who are most likely to buy.
A great website is crucial to success in the 21st century. Make sure you have all the elements that will grab your customer’s attention before he or she visits your competitors. A merchant cash advance may help you get the funding you need for a great design.
Contact Merchant Capital Source today to find out how we can help.