How to Make Your Small Business Look Bigger
It doesn’t always pay off to tell people that you’re running a one-man (or woman) show. Fortunately, there are many things you can do to make your business look bigger.
List Multiple Addresses and Phone Numbers
Potential clients will look you up before contacting you. If your website lists your personal address and phone number, then they know they’re dealing with a tiny company. It’s easy to list multiple addresses and phone numbers, even if you don’t have a lot of business locations. All you have to do is set up virtual offices, preferably in different states. You should also list multiple email addresses, such as email@example.com, firstname.lastname@example.org and email@example.com.
Get a 1-800 Number
While people don’t need toll-free numbers with unlimited cell phone plans, having a 1-800 number makes your company look bigger. It’s even better if your customers talk to your virtual secretary or get routed through a system before they are connected with you. And three-digit extensions are better than single-digit extensions because they make you look bigger.
Create a Professional Website
Even if you’re not in the business of doing web development, having a professional website is an absolute must. It’s probably not enough to ask your nerdy friend to put up something quick. To create a professional site that looks good on mobile devices, you should expect to spend thousands of dollars.
Incorporate Your Business
While there’s nothing wrong with using a DBA, it makes your company look like small potatoes, especially if you’re called “Smith’s Lawn Service.” A name change may be in order. Better yet, you can incorporate your business or set up a limited liability company. Before you do either, you should talk to your accountant or lawyer to make sure you choose the best entity for your business.
Design Your Business Cards Carefully
One of the biggest challenges of being the boss of a small company is that you don’t always want to let people know that you are in charge. Sometimes, it’s good not to be perceived as the decision maker. Other times, you just want to be the salesperson for your company. So it’s a good idea to design your business cards accordingly. Either leave off the title altogether or create different cards for different occasions.
Making your small business look bigger can make a tremendous difference in attracting new customers. And now that you know what steps you need to take, it’s time to kick things up a notch.
HB Hot Rods and Hogs was started by Ed Syer in the back of his auto repair shop in Huntington Beach where Ed was building