What Makes a Repeat Customer in the Service Industry?
People go out to dine because they want all the elements of a memorable experience. And those working in the restaurant service industry know that repeat customers are those who feel happy and comfortable when they enter the restaurant.
But just how does one keep those customers happy? Well, it’s one of the oldest secrets in the book: The customer is always king. And the ones serving them don’t ever forget that.
Here are three ways to keep your customers coming back for more:
Timely Table Service
It’s all in the finest details. How do you treat your customers? The most renowned restaurant managers know that giving their clients the service they expect is a No. 1 priority. First impressions are also lasting ones. If the guests are seeking an intimate experience, the service doesn’t have to be fussy. But it does have to be on time, and immaculate. Menus should be offered immediately; drinks should be delivered at the soonest possible time.
Restaurant Standards and Cleanliness
If it’s all about the experience, then the level of your restaurant’s standard will be a huge factor in getting repeat customers. Make sure your level of cleanliness is on par with your clients’ expectations. Otherwise, chances are they won’t be setting foot in your establishment again.
How to Handle Customer Complaints
Addressing complaints is no fun, but it must be done promptly, and with finesse. As politely as you can, try to address the guest’s complaints and concerns. Whether or not the complaint is valid is not the point. How you handle it is.
When customers go out of their way to complain, it’s not always a bad thing or a sign of failure. If handled correctly, not only will you get repeat customers, but they will likely tell their friends about their experience. And you could gain a few more patrons.
The service industry is not an easy or straightforward one. You’ll be dealing with all kinds of customers and their wishes. But if you keep these three things in mind, you’re on the right road in this industry.
HB Hot Rods and Hogs was started by Ed Syer in the back of his auto repair shop in Huntington Beach where Ed was building