SEO for Small Businesses: Why Local Search Matters
Search engine optimization (SEO) is a critical skill for all small business owners to master. Optimized content can increase traffic to your website, resulting in higher sales and therefore higher revenue for your small business. Thanks to updates to the Google algorithm over the past few years, local SEO is becoming increasingly important for all small companies. Here are a couple of tips you can use to make local SEO work for your business.
Use Local Keywords to Get the Traffic You Want
Some visitors to your website are more useful than others. If your business is tied to a particular location, for example if you have a brick-and-mortar store or you provide services in people’s homes, you want to attract local people to your website. The best way to do this is to use local keywords, which include your town, city, or region as well as a word or phrase related to your business. An example is “dentist in Manhattan.”
You can find suitable local keywords for your SEO strategy using this tool from Google. Look for keywords that have higher search volumes and lower competition. Use these keywords in the content on your small business website to attract local searchers.
Use Listing Sites so Local People Can Find You
The next step to turbo-charging your local SEO strategy is to add your business to Yelp, TripAdvisor, Google Places, and any other listing sites that are popular in your area. Keep your profiles on these sites updated with your current opening hours, website URL, and a brief description of the services you can offer.
You will soon notice that your customers start to leave reviews of your business on listing sites. These reviews will help to make your business more visible in search engine results pages and also help your business to seem more authentic and trustworthy. Always respond professionally and politely to negative reviews, offering a solution to resolve any issues that customers bring up.
Keep It Up
A good local SEO strategy requires ongoing action. Keep publishing fresh, keyword-rich content and checking on your business listings regularly to keep your website at the top of local search results.